FOR-A America Theme - Connecting the Present, Building the Future - Comes to Life at NAB 2025 Exhibition
Brie Clayton March 13, 2025
0 Comments
Company Leads the Way with New Software-Based Production Platform, 12G Switcher, Software-based Switcher, Enhanced LED Displays, Cloud & AI Technology
FOR-A America will unveil a series of innovations during the upcoming its NAB Show that emphasize its commitment to the company's theme: Connecting the present, building the future. From a new software-based live video production platform, a software-based video switcher, Dante support, and a new 12G video switcher, FOR-A America's intuitive solutions offer a seamless migration path for all flavors of IP and feature full support for SMPTE ST 2110 standards. FOR-A will exhibit in NAB booth (#N707) in April.
A software-defined architecture is the perfect solution for a cost-effective migration from SDI to media-over-IP, explained Satoshi Kanemura, President, FOR-A Americas. Adding new functionality through software means the customer can configure the system to their needs, without additional hardware investment. It also means that hybrid production, using a variety of signal formats, can be accomplished easily.
Leading the company introductions is FOR-A IMPULSE a new software-based production platform that consolidates functions provided by FOR-A products (and other vendors) into one host machine. FOR-A IMPULSE (Integrated Media Platform with UnLimited StructureE) features signal processing, multi-view, switching, graphics, audio mix, and media player as software function nodes. Operators connect nodes within the platform's graph editor to create production pipelines. Because it's a software-based solution, it's easy to reconfigure the pipelines depending on the specific application and also evolve to cloud base solution for Hybrid operation.
FOR-A IMPULSE
FOR-A unveil its top of the lineup of HANABI switcher, HVS-Q12. Compact 4RU size with up to 60 inputs and 30 outputs at 3G and also software upgradable to 12G with up to 42 inputs and 21 outputs. Enhanced intuitive web GUI support creative workflow and on top of NDI card, now DANTE I/O module as an available option, which is applied on HANABI series switchers, HVS-190S/190I and HVS-490 as well.
FOR-A HVS-Q12
The FOR-A Mixboard a fully software-based switcher - was first introduced at IBC 2024. FOR-A MixBoard combines the power of software-defined architecture with the stability and reliability FOR-A is known for. Designed to meet the evolving needs of modern broadcast and live production environment, it combines advanced features with an intuitive interface. Two versions are availalabe - one with 16 inputs, another with 8 inputs.
FOR-A America is the exclusive U.S. partner of the Spanish LED screen manufacturer, Alfalite, whose latest display developments will be on hand at in the FOR-A NAB booth. Alfalite's new MATIX AlfaCOB (Chip-on-Board) and AlfaMIP (MicroLED-in-package) designs are integrated into the new Neopix and UHD Finepix LED panels. Available in five pixel pitches-1.5 mm, 1.9 mm, 2.6 mm, 2.9HB mm, and 3.9HB mm-this premium panel is ideal for rental and film VP XR applications.
FOR-A UHD Finepix LED panels
Cost reduction but with an increase in creativity is always a priority for customers. To address that concern, FOR-A will introduce an AI solution, AiDi+*, that streamlines the production workload while providing greater flexibility for creative work. This solution was developed by intensive learning and analysis of over half a century's worth of archival data.
We've been very busy developing solutions that provide the greatest creative flexibility for our customers, added Kanemura. In response to extensive customer feedback, FOR-A is focused on creating highly customizable SDI- to IP-based solutions with the power and features to produce dynamic content at a very accessible price point.
Save the Date: FOR-A will also hold an NAB technology sneak preview, FOR-A Connect, on Saturday, April 5th at 3pm in Room S232 in the South Hall. RSVP here:
*Trademark application in process.
March 17, 2025Mediaproxy Unveils Groundbreaking Solutions at NAB Show 2025New innovative tools offer cost-cutting options for broadcasters Mediaproxy, the global standard for
March 17, 2025Shotoku Broadcast Systems to Bring Best of All Worlds Solutions to NAB with Intro of Award-Winning SoftRail to US MarketSoftware defined rail system optimizes benefits of physical rail system with free-roaming
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
North America Stories
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...
25/03/2026
L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Life at NAB 2025 Exhibition 
