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Social media news you need to know this month [September]

22/01/2021

Too busy running a business (or literally doing anything else) to scour the internet for relevant social media news? We've got you covered.

Here are the most important social media updates for creators and businesses in September.

Facebook creates new guide for video creators The 14-page guide offers best practices on how to maximize your video content and drive engagement on Facebook. Tips for going Live, increasing your video production and building community are some of the topics the guide offers.

Learn 5 ways to boost video engagement on social media and get the free guide: How to create videos that convert.

LinkedIn launches stories & video chat

alt= width=300 height=181 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2020/09/LinkedIn-stories-300x181.png 300w, https://cms.wevideo.com/wp-content/uploads/2020/09/LinkedIn-stories-768x463.png 768w, https://cms.wevideo.com/wp-content/uploads/2020/09/LinkedIn-stories-1024x617.png 1024w, https://cms.wevideo.com/wp-content/uploads/2020/09/LinkedIn-stories-350x211.png 350w, https://cms.wevideo.com/wp-content/uploads/2020/09/LinkedIn-stories-100x60.png 100w, https://cms.wevideo.com/wp-content/uploads/2020/09/LinkedIn-stories-862x519.png 862w, https://cms.wevideo.com/wp-content/uploads/2020/09/LinkedIn-stories-1200x723.png 1200w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2020/09/LinkedIn-stories-300x181.png />LinkedIn Stories, Source: LinkedIn

LinkedIn just announced the launch of Stories, and will start rolling out the feature on mobile in the US and Canada. Plus: users will be able to launch video meetings within LinkedIn messages, thanks to integrations with Zoom, Microsoft Teams, and BlueJeans by Verizon.

Pinterest tests Stories Pins Speaking of Stories, Pinterest is also attempting to take a stab at the feature with Stories Pins. It's currently in beta.

Instagram updates Reels to keep up with TikTok After early criticism of Reels, Instagram's version of TikTok, the company has made adjustments. TikTok videos are typically around 15 seconds long, but a user can share a video up to 1 minute in length. Now, Instagram is extending the allowed video length from 15 seconds to 30 seconds. Instagram has also extended the timer up to 10 seconds, allowing users to trim and delete clips to make editing easier. Don't forget you can also upload your own content, including videos edited in tools like WeVideo.

Find out the best time to post on social media

alt= width=300 height=163 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys-300x163.jpg 300w, https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys-768x418.jpg 768w, https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys-1024x557.jpg 1024w, https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys-350x190.jpg 350w, https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys-100x54.jpg 100w, https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys-862x469.jpg 862w, https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys-1200x652.jpg 1200w, https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys.jpg 1339w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2020/09/infographics-zenesys-300x163.jpg />Source: Social Media Today

Did you know the best time to post on social media varies by platform? Check out this infographic from Social Media Today and learn when your business should post on Facebook, Instagram, LinkedIn, Twitter, and YouTube, respectively.

Facebook launches Facebook Business Suite Facebook has introduced a new app to manage business accounts across Facebook, Instagram and Messenger. The app spans desktop and mobile and gives business accounts the ease of managing posts, messaging, insights and ads from one place.

Will you be using any of these new features to market your business? Have questions about the latest news? Let us know in the comments! Don't forget to subscribe to get these updates delivered to your inbox.

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