Sony Pixel Power calrec Sony

Inside Shure's New Downtown Chicago Facility: An Epicenter of Innovation and Style

09/08/2018

Inside Shure's New Downtown Chicago Facility: An Epicenter of Innovation and Style Besides offering demo and training space and production studio, it's close to customers By Jason Dachman, Chief Editor

Thursday, August 9, 2018 - 11:23 am

Print This Story

Story Highlights

Earlier this year, Shure partnered with architecture and design firm Perkins+Will to create a City Center location in the heart of Chicago's Loop. Opened in March, the 35,000-sq.-ft. space (covering an entire floor) in The National building is intended to bring Shure closer to many of its key customers - including major sports venues - as well as boosting overall growth and expansion.

On pace to outgrow its corporate headquarters in nearby Niles, IL, by the end of this year, Shure moved sales, marketing, customer service, and market development to the new downtown location. Nearly 100 Shure employees are located there, with more scheduled to make the move in the coming years.

Shure's new 35,000-sq.-ft. space covers an entire floor in The National building in Downtown Chicago.

Although the need for expansion played a role, Shure's new office also features a state-of-the-art Customer Experience Center to demo its latest video-conferencing products, a Training Center, a dedicated video-production studio, and much more.

First and foremost, says Senior Regional Sales Manager Rick Renner, our main goal with this new location was to get closer to our customers and have a space to demonstrate our video-conferencing products. In the short few months since we opened, it's already paying off, and we're just getting started. We've got customers in here [for demonstrations] almost every day, and we're now bringing integrators in so they can see it and envision how they might serve their customers. We've got customers asking not only to come in and see our products but also to see proper acoustical treatment and what the possibilities could be for their operation. So it's been a lot of fun, and we're excited about what's still to come.

Shure Tech, Style, Culture Are Evident Throughout

Inside the new offices, the company's brand, culture, and storied history take center stage. Scrawled prominently across the wall in the reception area are the words of founder S.N. Shure, which the company still lives by: We know very well that absolute perfection cannot be attained, but we will never stop striving for it.

From left: Shure's Rick Renner, Celino Ullegue, and Bill Ostry at the Chicago office

Around the corner from the main entryway is the Customer Experience Center, which features three acoustically perfect conference rooms of various sizes, allowing Shure associates to demo the latest conferencing and professional products in a real-world environment. The rooms feature a wealth of MXA910 ceiling array microphones and MXA310 table array microphones. In addition, all mics and speakers throughout the entire Customer Experience Center are running on a Dante IP network, so the different rooms can communicate with each other during demos.

The Customer Experience Center is really why we built this facility, notes Renner. We have seen big growth in the corporate market with some of the video-conferencing products that we've released over the last five years. We didn't really have the space to build anything like this in Niles, and the bulk of our corporate customers are downtown anyway.

Shure has created a fully equipped training center at its new Chicago facility.

In addition to the Customer Experience Center, Shure has erected a Training Facility equipped with MXA910 ceiling mics and an automated camera-control system that leverages facial recognition to automatically switch between the presenter up front and those in the audience asking questions.

We didn't even really have a great training space in Niles at our headquarters because it's primarily all shared spaces, so everyone is competing for the same space, says Renner. This way, we are able to have a training facility all to ourselves.

The new Shure facility also features a video-production studio and three Adobe Premiere NLE suites responsible for creating marketing, product-based, training, and social-media content.

The new Shure Downtown Chicago facility features a full production studio to create a variety of content.

It's a real luxury to have this, because we didn't have a space like it in Niles, says Renner. It's been very active in here, and it's a lot easier for our team to be downtown because it makes venues a lot more accessible. And then, in addition, they have a video-editing suite, where they have three bays and they can just edit away.

In addition, Shure's downtown office includes dedicated work areas for sales, marketing, customer service, and market-development teams; several huddle rooms (each named after a famous Chicago music venue, such as The Metro and the Auditorium Theater); new-age collaborative spaces; and a hub space fully equipped with A/V for larger gatherings. The entire floor features a sound-masking system, which allows all employees to speak at normal levels without bothering others in the workplace.

The Downtown Advantage: Sports Segment Sees the Benefits

For the company's local M&E and sports pro-audio customers, the new facility is already bearing fruit. It's walking distance from the majority of the area's major broadcasters and countless venues in the Theater District and is just a 15-minute drive from Guaranteed Rate Field, Soldier Field, Wrigley Field, and the United Center.

One of four state-of-the-art conference room facilities in Shure's Customer Experience Center in Downtown Chicago

It has definitely been easier to facilitate some one-on-one conversations with some of our top end users, says
LINK: https://www.sportsvideo.org/2018/08/09/inside-shures-new-downtown-chic...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

22/05/2026

Germanys Magenta TV Selects DMC to Provide FIFA World Cup Technical Support for Studios in Munich, New York City

Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...

22/05/2026

DAZN Grabs IFAF Flag Football Global Rights

DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...

22/05/2026

ATHLOS 2026 Season Set for October Debut in London; Aurora Media Worldwide Named Host Broadcast Partner

ATHLOS, the all-women's professional track and field league, has announced i...

22/05/2026

NATAS to Stream Sports, News, and Documentary Emmy Awards Live on YouTube

The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...

22/05/2026

Wooden Camera Rolls Out New Blackmagic URSA Accessories

Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...

22/05/2026

YES Network, OTT Advisors Extend Streaming Partnership for Sixth Season

YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...

22/05/2026

NESN Monster Week' Returns With Full Red Sox Broadcast From Atop Green Monster

NESN, New England's premier sports network, will again turn its camera to Fe...

22/05/2026

Dale Pro Audio RF Over Fiber Webinar Set for May 28

Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...

22/05/2026

Audio-Technica Appoints Humrichouser, Schanz to New Roles

Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...

22/05/2026

Scott Coker Launches Global MMA League With $60 Million in Backing

After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...

22/05/2026

Skyline Launches xOps Vanguard Runway for Autonomous Era

Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...

22/05/2026

The American Rodeo Takes Over Globe Life Field for Championship Weekend

For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas One of the world's biggest rodeo producti...

22/05/2026

Argentinas Torneos Taps Imagine Versio for Playout Operations Upgrade

Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...

22/05/2026

Owl AI and Major League Pickleball Go Live with First-Ever AI Officiating System Powered by Broadcast Cameras and the Cloud

As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...

22/05/2026

Shure, Edge Sound Research Look to Innovate via Partnership

Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...

22/05/2026

SVG Rewind: MLBs UmpCam AR System Puts Fans Inside the Strike Zone Like Never Before

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

22/05/2026

Jelly Roll Offers Up 2026 Stanley Cup Playoff Theme Song for NHL, Amazon Music

The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...

22/05/2026

David Pogue, Andy Beach Keynotes Highlight Silicon Valley Video Summer Camp, July 14 at De Anza College

David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...

22/05/2026

FOX Sports, IMS Productions Scale Up Indy 500 Production in Year Two With New In-Car Cameras, AR Graphics, and Cinematic Sets

In its second year as rightsholder, FOX Sports goes bigger across the board for ...

22/05/2026

FOX Sports' Indy 500 Director Mitch Riggin on the Tech and Storytelling for the Greatest Spectacle in Racing

Heading into FOX Sports' second Indianapolis 500, Lead Director Mitch Riggin...

22/05/2026

How Spotify's Rebuilt Ad Platform Is Delivering New Value for Brands

At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...

22/05/2026

Spotify Levels Up Our Podcast Experience With New Features for Fans and Creators

Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...

22/05/2026

CEDAR Audio introduce Icons Bundles

Limited-time collections now available Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...

22/05/2026

Boss expand PS-1 Plugout Pedal

Three new classics join Model Pass line-up Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...

22/05/2026

SGL Carbon commissions photovoltaic system and lays the foundation for a new nitrogen plant at its Meitingen site

At its Meitingen site, SGL Carbon has implemented two key projects to further de...

22/05/2026

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late Rhoda Roberts AO

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...

22/05/2026

Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April

Latest data reveals steady distributor rankings, a seasonal shift toward digital...

22/05/2026

FCC Votes to Update Disaster Information Reporting System

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Amagi delivers 30 per cent revenue growth in FY26 Adjuste...

Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...

22/05/2026

Annima Post Relies on Cintel to Revive Classic Mexican Films

An nima Post Relies on Cintel to Revive Classic Mexican Films Brie Clayton May 22, 2026 0 Comments Film scanner and DaVinci Resolve Studio help manage...

22/05/2026

Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures

Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures Jessie Electa Petrov May 22, 2026 0 Comments The 2026.5 release introduces advanced defocu...

22/05/2026

Deployment Preserves Trusted Workflows While Enabling a P...

Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110 Leading Argentina-based sports media company Torneos y Competencias S.A....

22/05/2026

Study: AI Labeling Does Not Hurt Video Ad Performance

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

NAB Show Makes 200+ Sessions Available on Demand

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Torneos Upgrades Multichannel Playout with Imagine's Versio

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Ex-Husband, Current Husband, One Wild Rescue: Korean Action Comedy Husbands in Action' Premieres June 19

Back to All News Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...

22/05/2026

Beta Da Silva hosts live performances from 20 new Irish artists in Sessions from Oblivion on 2FM's New Music Show

Catch the latest in Irish music live from venues such as Whelan's, R is n Du...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...

21/05/2026

SVG Students To Watch: Christina Zelin, Rowan University

Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies In the li...

21/05/2026

Media Links Announces Channel Partnership with Clearcast Asia Ahead of BroadcastAsia 2026

Media Links has announced a channel partnership with Clearcast Asia, a broadcast...

21/05/2026

SiriusXM and NASCAR Announce Multi-Year Broadcasting Agreement Renewal

SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...

21/05/2026

Audio-Technica Hosts High-Density Wireless Microphone Demo at Technica House in New York City

Audio-Technica held a demonstration event at its Technica House location in New ...

21/05/2026

RTL Deutschland Selects Ateme Frame-Rate Conversion Technology for Live Event Workflows

Ateme has announced that RTL Deutschland has selected Ateme's software-based...

21/05/2026

BCC Live Deploys LiveU LU900Q for Record-Breaking IRONMAN Texas Broadcast

LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...

21/05/2026

Mark Aitken to Receive 2026 ATSC Mark Richer Industry Leadership Medal

ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...

21/05/2026

BBright Outlines MXL Integration Strategy for Software-Defined Broadcast Workflows

BBright has published a technical analysis of the Media eXchange Layer (MXL), de...