Sony Pixel Power calrec Sony

Video trends, OTT QoE and using AI to improve user experience

16/08/2019

16 August, 2019

Opinion pieces

Mikael Dahlgren, CEO of Agama Technologies, talks through video trends, OTT QoE and using AI to improve the user experience in the CSI Magazine IBC issue.

What are the key trends you see taking place in the video space? When it comes to creating a complete customer experience, companion OTT services are becoming more and more important. And with the wide variety of customer devices in use, along with online and offline video consumption, a fragmented environment has to be supported.

Investments are being made into new infrastructure designed to create highspeed offerings in the most costeffective way.The remote PHY architecture, for example, has been embraced by the cable industry to support higher bandwidth per subscriber, and telcos are continuing to invest in network capacity and 5G, to a large extent driven by video use.

Targeted advertising is becoming increasingly important as an additional revenue stream, not only for broadcasters, but also for telcos and cable operators in cooperation with content owners.

There is a strong drive towards virtualization and cloud, including hybrid approaches. This also connects to orchestration; managing resources and infrastructure in a flexible and automated way is an important tool for simultaneously increasing productivity and quality.

We see strong interest from service providers in analyzing and assuring the service quality and the customer experience as these changes are made. Doing so is a key factor in cost effectiveness, efficiency and customer satisfaction.

These changes in consumption, infrastructure, monetization and orchestration will have a major impact on the industry, blurring the lines between telco, cable and broadcaster. Any solution must embrace the challenge of supporting service providers in these changing times.

With the move towards online video, there is much work around achieving broadcast-quality QoS/ QoE for OTT services. What are some of the main considerations to keep in mind for service providers? To succeed, we believe that solutions and processes need to work across traditional silos and teams and provide real-time insights across the complete service-delivery chain, from head-end to subscriber.

To assure service quality and to really understand how the customer is experiencing and using a service, the best approach is a unified end-to-end monitoring, analytics and visualization solution. This must cover the entire service delivery in real time with in-depth KPIs and metrics; from encoding and packaging, through CDNs and the ISP, to STBs, apps and devices. This will provide far superior results when compared to fragmented and siloed analytics systems based on limited metrics.

With a solution such as Agama's in place, service providers have the foundations for providing excellent services in a cost-effective way.

R-PHY and DAA, together with virtualization, are huge topics for the cable industry for the next few years. How can Agama help in this area? The Agama solution supports service providers across all technologies. We believe that the cable industry needs full insight into video quality and performance of remote PHY topology. With in-depth understanding of the video, IP and DEPI layers, performance or service issues can be pinpointed and acted upon in real time.

As always when implementing new technology, it's important to have a holistic view. By combining service assurance in the head-end with monitoring of the remote PHY video traffic, as well as performance telemetry from the end customer devices, service providers can get full insight into every step of the delivery chain including delivered QoE to every subscriber. This empowers operations teams to detect, fix and follow up on issues in their services, regardless of where the issues occur.

What role can AI/machine learning play in improving the network and overall end-user experience? AI technology is used in many different areas, for instance in content discovery, in operational support and problem discovery and in video analysis to extract metadata.

Agama uses AI and machine learning to provide self-learning anomaly detection for example. This has several benefits. Firstly, triggers for an alert can be made context aware. If the number of active subscribers suddenly drops, for example, it matters greatly if it is Friday early evening or four in the morning on Tuesday. Secondly, by getting just anomalous situations flagged, the number of false positives is reduced, making the NOC more efficient and quicker at resolving actual incidents.

The winners in the streaming market will be the ones who have access to the right type of high-quality data and the ability to draw the right conclusions from it. Here AI and automated analytics will be key to delivering the best customer experience as efficiently as possible.

Book a meeting with the Agama team at IBC, stand 5.B72, to see a demo and to discuss joint projects.

This opinion piece was published in the CSI Magazine IBC 2019 issue.

Share this:
LINK: https://www.agama.tv/opinion-videotrends-ottqoe-ai/...
See more stories from agama

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

12/08/2026

Op-Ed: The Versioning Playbook - How Rights Holders are Getting More From Live Events

Traditional live sports production has focused on creating the best possible pro...

12/08/2026

IBC 2026: FOR-A to Demonstrate Production and Processing Solutions

FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...

12/08/2026

IBC 2026: AMWA and EBU to Demo NMOS BCP-008 Multi-Vendor IP Status Reporting

The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...

12/08/2026

IBC 2026: Dalet Launches Solution Suites for Media Production and Archive Management

Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...

12/08/2026

Net Insight Enables Centralized Remote Production of Blinkfestivalen 2026 for NRK

Net Insight has announced that DMC Production Norway has selected its Open Live ...

12/08/2026

Zixi Appoints Alyson Stewart as Senior Director of Sales

Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...

12/08/2026

LiveU Powers Host Broadcast Operations at 2026 Glasgow Games

LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...

12/08/2026

Disney+ and ESPN Acquire Multi-Year Formula E Rights Beginning 2026/27 Season

Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...

12/08/2026

PSSI Launches X-LIVE Managed Service for Live Event Transmission

PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...

12/08/2026

MoonPay X Games League Draws 18.3 Million Viewers in Inaugural Summer Season

The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...

12/08/2026

IBC 2026: BBright Adds RIST Support to IP-Gateway

BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...

12/08/2026

IBC 2026: BBright Adds EBU OGraf Graphics Support to UHD and ST 2110 Playout Platform

BBright will demonstrate EBU OGraf animated graphics support in its software-bas...

12/08/2026

Interra Systems to Showcase QC and Monitoring Solutions at SET Expo 2026

Interra Systems will demonstrate its ORION, BATON, BATON Captions, and VEGA solutions at SET Expo 2026 (August 17-20, Distrito Anhembi, S o Paulo) at partner Li...

12/08/2026

DPA Microphones Appoints Raul Contreras as West Coast Regional Sales Manager

DPA Microphones has appointed Raul Contreras as West Coast Regional Sales Manager. In the role, Contreras will oversee sales and customer relationships througho...

12/08/2026

Save the Date: SVG LIVE! Returns to LA Nov. 10 to Spotlight Sports & Entertainment Production

Live spectacles ranging from the Super Bowl and FIFA World Cup to the Oscars and...

12/08/2026

Love, Separation, and the Cost of Comfort in How to Divorce During the War

Writer-Director Andrius Bla evi ius and crew attend the premiere of How to Divorce During the War at The Ray Theatre on January 26, 2026, in Park City, UT. (P...

12/08/2026

SSL 360 gets a major update

Enhanced DAW & plug-in control for the UC1, UF8 and UF1 The software that powers SSL's range of control surfaces has just received a major update that d...

12/08/2026

Triton Audio launch the Tilt EQ

In-line preamp features one-knob EQ In addition to their range of in-line preamps, Triton Audio recently managed to squeeze a compressor into an enclosure t...

12/08/2026

AudioRoute from Arvital Audio

Captures system audio with or without a DAW Depending on your setup, capturing system audio in a DAW can be a tedious process, so much so that Arvital Audio...

12/08/2026

2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE

2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE 12 August, 2026 Media releases First Nations excellence will be celebrated l...

12/08/2026

More than six million sports fans stay with SBS for Tour de France and Tour de France Femmes Avec Zwift

More than six million sports fans stay with SBS for Tour de France and Tour de F...

12/08/2026

Nielsen Introduces Groundbreaking Streaming Ad Measurement in Brazil

Nielsen is cementing Digital Ad Intel as the new go-to currency for digital ad intelligence in Brazil-now with streaming monitoring in the mix. S o Paulo, Augu...

12/08/2026

LPTV Advocates Petition FCC for Voluntary 5G Broadcasts

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Tubi Media Group Inks Content Discovery Deal with Gracenote

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Matrox Video Showcases IP-Based and Software-Defined Tech...

As Matrox Video celebrates 50 years of trusted innovation, the company will showcase its portfolio of interoperable IP technologies and software-defined innovat...

12/08/2026

SMPTE Showcases AI and Open Media Workflows and Industry...

SMPTE, the home of media professionals, technologists and engineers, today announced a program of expert-led sessions, professional workshops and networking eve...

12/08/2026

Berklee Announces Full Details for Inaugural Block Party, a Music Festival Next to Fenway Park

Berklee Announces Full Details for Inaugural Block Party, a Music Festival Next ...

12/08/2026

ACLU Requests ABC Station Probe Documents from FCC

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Roger Keating To Retire from Hearst Television

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Netflix Closes U.S. Upfronts, Nearly Doubles Ad Commitments

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

CBS Pittsburgh Debuts New AR/VR News Studio

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Matthews Intros T-Go Extreme Rigging Solutions

Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...

12/08/2026

Anton Bauers EDEN Becomes Only Mobile Power Station in it...

Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...

12/08/2026

TAG Video Systems Cuts Hardware Costs for Customers with...

TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...

12/08/2026

Unified Streaming Launches Trusted Media - C2PA in Dynami...

Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...

12/08/2026

Tedial Powers the AI-Driven Media Supply Chain at IBC 202...

Combining intelligent automation, composable business services and user-centric experiences The media industry is entering a new phase where AI intelligence is...

12/08/2026

DPA Microphones Appoints Raul Contreras as West Coast Reg...

DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...

12/08/2026

Weather is Not a Factor for Marshall Electronics New CV57...

Marshall Electronics' first all-weather, all-IP 4K POV camera, the CV574-WP, makes its European debut at IBC 2026 (Stand 10.C11). Built for the elements, th...

12/08/2026

A double off-switch helps cells respond to stress

LA JOLLA, CA-Scientists at Scripps Research have discovered that two seemingly unrelated cellular enzymes become locked together during times of stress, simulta...

12/08/2026

New Bookshop opening in London that offers new identities, not books, with free cover stories for all

NEW BOOKSHOP OPENING IN LONDON THAT OFFERS NEW IDENTITIES, NOT BOOKS, WITH FREE ...

12/08/2026

Live from London, its Saturday night! Saturday Night Live UK returns on 12 September

Brand-new trailer unveiled as Sky announces SNL UK ticket ballot will open on 14...

12/08/2026

Sky Sports agrees deal to show Laver Cup from Londons O2

Wednesday 12 August 2026 Sky Sports agrees deal to show Laver Cup from London's O2 Sky Sports has agreed a deal with Trident8 to show all three days of th...

12/08/2026

Pre-order the new Google Pixel 11 range from today and save up to 937 on Sky Mobile

Wednesday 12 August 2026 Pre-order the new Google Pixel 11 range from today and...

12/08/2026

NVIDIA CEO Tops Glassdoor's 2026 List of Best CEOs

NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026. In the just-released ranking, recognition is earned directly fr...

11/08/2026

Apple To Bring Friday Night Baseball Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

11/08/2026

Looking for a New Cameraperson? ProductionHUB Guide Lays Out Considerations, Pitfalls

By Briana Brady, Social Media Manager, Production Hub Sports content is having ...

11/08/2026

SVG Sit-Down: Backlight CEO Kathleen Barrett on Building Media Infrastructure for a Global, AI-Driven Sports Landscape

She addresses why media organizations need more than asset storage, how sports t...