Sony Pixel Power calrec Sony

Video trends, OTT QoE and using AI to improve user experience

16/08/2019

16 August, 2019

Opinion pieces

Mikael Dahlgren, CEO of Agama Technologies, talks through video trends, OTT QoE and using AI to improve the user experience in the CSI Magazine IBC issue.

What are the key trends you see taking place in the video space? When it comes to creating a complete customer experience, companion OTT services are becoming more and more important. And with the wide variety of customer devices in use, along with online and offline video consumption, a fragmented environment has to be supported.

Investments are being made into new infrastructure designed to create highspeed offerings in the most costeffective way.The remote PHY architecture, for example, has been embraced by the cable industry to support higher bandwidth per subscriber, and telcos are continuing to invest in network capacity and 5G, to a large extent driven by video use.

Targeted advertising is becoming increasingly important as an additional revenue stream, not only for broadcasters, but also for telcos and cable operators in cooperation with content owners.

There is a strong drive towards virtualization and cloud, including hybrid approaches. This also connects to orchestration; managing resources and infrastructure in a flexible and automated way is an important tool for simultaneously increasing productivity and quality.

We see strong interest from service providers in analyzing and assuring the service quality and the customer experience as these changes are made. Doing so is a key factor in cost effectiveness, efficiency and customer satisfaction.

These changes in consumption, infrastructure, monetization and orchestration will have a major impact on the industry, blurring the lines between telco, cable and broadcaster. Any solution must embrace the challenge of supporting service providers in these changing times.

With the move towards online video, there is much work around achieving broadcast-quality QoS/ QoE for OTT services. What are some of the main considerations to keep in mind for service providers? To succeed, we believe that solutions and processes need to work across traditional silos and teams and provide real-time insights across the complete service-delivery chain, from head-end to subscriber.

To assure service quality and to really understand how the customer is experiencing and using a service, the best approach is a unified end-to-end monitoring, analytics and visualization solution. This must cover the entire service delivery in real time with in-depth KPIs and metrics; from encoding and packaging, through CDNs and the ISP, to STBs, apps and devices. This will provide far superior results when compared to fragmented and siloed analytics systems based on limited metrics.

With a solution such as Agama's in place, service providers have the foundations for providing excellent services in a cost-effective way.

R-PHY and DAA, together with virtualization, are huge topics for the cable industry for the next few years. How can Agama help in this area? The Agama solution supports service providers across all technologies. We believe that the cable industry needs full insight into video quality and performance of remote PHY topology. With in-depth understanding of the video, IP and DEPI layers, performance or service issues can be pinpointed and acted upon in real time.

As always when implementing new technology, it's important to have a holistic view. By combining service assurance in the head-end with monitoring of the remote PHY video traffic, as well as performance telemetry from the end customer devices, service providers can get full insight into every step of the delivery chain including delivered QoE to every subscriber. This empowers operations teams to detect, fix and follow up on issues in their services, regardless of where the issues occur.

What role can AI/machine learning play in improving the network and overall end-user experience? AI technology is used in many different areas, for instance in content discovery, in operational support and problem discovery and in video analysis to extract metadata.

Agama uses AI and machine learning to provide self-learning anomaly detection for example. This has several benefits. Firstly, triggers for an alert can be made context aware. If the number of active subscribers suddenly drops, for example, it matters greatly if it is Friday early evening or four in the morning on Tuesday. Secondly, by getting just anomalous situations flagged, the number of false positives is reduced, making the NOC more efficient and quicker at resolving actual incidents.

The winners in the streaming market will be the ones who have access to the right type of high-quality data and the ability to draw the right conclusions from it. Here AI and automated analytics will be key to delivering the best customer experience as efficiently as possible.

Book a meeting with the Agama team at IBC, stand 5.B72, to see a demo and to discuss joint projects.

This opinion piece was published in the CSI Magazine IBC 2019 issue.

Share this:
LINK: https://www.agama.tv/opinion-videotrends-ottqoe-ai/...
See more stories from agama

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

10/06/2026

SVG Sit-Down: Team Whistle's Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into cr...

10/06/2026

Clear-Com Appoints Jason Dino as Southwest Regional Sales Manager

Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...

10/06/2026

Caretta Research: 2026 World Cup Revenue Growth Due to More Matches; Rights Revenue Up 32%

An 11% decrease in number of global broadcast deals reflects the organization...

10/06/2026

Women Without Boundaries Awards Are Back!

The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...

10/06/2026

On Eve of World Cup Kickoff, FIFA and HBS Offer Deep Dive into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

10/06/2026

SES Supporting World's Biggest Soccer Tournament Broadcast Distribution Worldwide

SES is supporting broadcast distribution of the world's biggest football tou...

10/06/2026

BirdDog Achieves Full NDI 6.3 Compatibility Across Entire Product Line

NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...

10/06/2026

Emmy Award-Winning Audio Team To Present at SVG Audio Symposium

Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...

10/06/2026

FOX One Set to Deliver World Cup in 4K; Personalization via AI Drives Experience

FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...

10/06/2026

PWHL Scales Broadcast Operation in Season 3, Relying on World-Feed Model and Key Vendors

Primary production partners Dome Productions and Raycom Sports once again played...

10/06/2026

NFL Films Application Deadline for Women in Sports Filmmaking Experienceship, Augusts 26-29 in Mount Laurel, Closes June 18

The Women in Sports Filmmaking Experienceship is an immersive professional devel...

10/06/2026

NBAs In-House Broadcast Ops & Engineering Teams Power Global Finals Coverage From NYC, San Antonio

The league has expanded its HSAN architecture for the NBA Finals to manage more ...

10/06/2026

MoonPay X Games League Winter Draft Set for September 16 at Cosm Los Angeles

The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...

10/06/2026

University of Oklahoma and Learfield Extend 30-Year Partnership, Announce Sooner Evolution Center

The University of Oklahoma (OU) Athletics Department and Learfield have announce...

10/06/2026

VSF Releases RIST Satellite-Hybrid Out-of-Band Specification

The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...

10/06/2026

Riedel Artist Intercom Powers Live Neurovascular Conference in Lisbon

Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...

10/06/2026

Sundance Film Festival 101: Films by LGBTQ+ Directors

A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute) By Lucy Spicer Have you checked out our Sundance Film Festival 101 list yet...

10/06/2026

GearExpo UK: Interfaces & Mic Preamp Update

Get Hands-On with Interfaces & Mic Preamp Brands If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...

10/06/2026

MONO Music Conference 2026

November 13-14 2026, The Midway, San Francisco Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...

10/06/2026

ebbandflow launch with deFORM

Debut instrument free for limited time deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...

10/06/2026

Alone Australia Season 4: Meet the Cast

Alone Australia Season 4: Meet the Cast 10 June, 2026 Media releases WATCH THE TRAILER Smash-hit survival series Alone Australia drops its highly anticipa...

10/06/2026

DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH 50 YEARS OF DEADLY

DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...

10/06/2026

Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS

Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...

10/06/2026

MAHLE and Rohde & Schwarz develop application for sensor testing of modern driver assistance systems

MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...

10/06/2026

NFVF CALL FOR FUNDING APPLICATIONS: PRODUCTION & DEVELOPMENT 2026/27

Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...

10/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

10/06/2026

Ecoflow X Launches as Experimentation Arm for Sustainabil...

Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...

10/06/2026

Frequency Appoints James Smith as General Manager - Monet...

Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...

10/06/2026

Riedel Artist at the Heart of the 14th World Live Neurova...

At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...

10/06/2026

Globecast Unveils Content Exchange Platform Powered by Or...

Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...

10/06/2026

Venues and integrators shift toward professional recharge...

Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...

10/06/2026

VSF Releases Specification for RIST Satellite Hybrid Out-...

The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...

10/06/2026

Microphone Maker Audix Adds Eric Reese as VP

Share Copy link Facebook X Linkedin Bluesky Email...

10/06/2026

VEON's Banglalink Brings Every World Cup 2026 Match to Football Fans in Bangladesh on Toffee

10 Jun 2026 VEON's Banglalink Brings Every World Cup 2026 Match to Football...

10/06/2026

How to watch every ICC Womens T20 World Cup 2026 match live on Sky Sports

Wednesday 10 June 2026 How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports Where is the ICC Women's T20 World Cup 2026 availabl...

10/06/2026

PRLA brings first-ever Beautifully Clean Oral Care TV campaign to screens nationwide with Sky

Wednesday 10 June 2026 P RLA brings first-ever Beautifully Clean Oral Care'...

10/06/2026

Sky reveals pulse-pounding first teaser trailer for upcoming crime drama Fightland

Wednesday 10 June 2026 Sky reveals pulse-pounding first teaser trailer for upco...

10/06/2026

Riedel Artist at the Heart of the 14th World Live Neurovascular Conference

Wuppertal June 10, 2026 Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...

10/06/2026

Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC

Back to All News Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC Product 10 June 2026 GlobalSouth KoreaJapan Link copied to c...

10/06/2026

Ready to Join? The Netflix Fan Club Arrives at Cannes Lions

Back to All News Ready to Join? The Netflix Fan Club Arrives at Cannes Lions Business 10 June 2026 Global Link copied to clipboard Download all assets N...

10/06/2026

June 10, 2026

Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...

09/06/2026

Kiswe Expands Partnership With ONE Championship To LaunchGlobal Subscription Platform

Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...

09/06/2026

SiriusXM to Carry All 104 FIFA World Cup 2026 Matches via FOX Sports Commentary

SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...

09/06/2026

EVS Broadcast Equipment Rebrands as EVS

EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...

09/06/2026

FOX and NFL Announce Multi-Year Agreement for NFL Coverage in Mexico Starting in 2026

Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...