Sony Pixel Power calrec Sony

Video trends, OTT QoE and using AI to improve user experience

16/08/2019

16 August, 2019

Opinion pieces

Mikael Dahlgren, CEO of Agama Technologies, talks through video trends, OTT QoE and using AI to improve the user experience in the CSI Magazine IBC issue.

What are the key trends you see taking place in the video space? When it comes to creating a complete customer experience, companion OTT services are becoming more and more important. And with the wide variety of customer devices in use, along with online and offline video consumption, a fragmented environment has to be supported.

Investments are being made into new infrastructure designed to create highspeed offerings in the most costeffective way.The remote PHY architecture, for example, has been embraced by the cable industry to support higher bandwidth per subscriber, and telcos are continuing to invest in network capacity and 5G, to a large extent driven by video use.

Targeted advertising is becoming increasingly important as an additional revenue stream, not only for broadcasters, but also for telcos and cable operators in cooperation with content owners.

There is a strong drive towards virtualization and cloud, including hybrid approaches. This also connects to orchestration; managing resources and infrastructure in a flexible and automated way is an important tool for simultaneously increasing productivity and quality.

We see strong interest from service providers in analyzing and assuring the service quality and the customer experience as these changes are made. Doing so is a key factor in cost effectiveness, efficiency and customer satisfaction.

These changes in consumption, infrastructure, monetization and orchestration will have a major impact on the industry, blurring the lines between telco, cable and broadcaster. Any solution must embrace the challenge of supporting service providers in these changing times.

With the move towards online video, there is much work around achieving broadcast-quality QoS/ QoE for OTT services. What are some of the main considerations to keep in mind for service providers? To succeed, we believe that solutions and processes need to work across traditional silos and teams and provide real-time insights across the complete service-delivery chain, from head-end to subscriber.

To assure service quality and to really understand how the customer is experiencing and using a service, the best approach is a unified end-to-end monitoring, analytics and visualization solution. This must cover the entire service delivery in real time with in-depth KPIs and metrics; from encoding and packaging, through CDNs and the ISP, to STBs, apps and devices. This will provide far superior results when compared to fragmented and siloed analytics systems based on limited metrics.

With a solution such as Agama's in place, service providers have the foundations for providing excellent services in a cost-effective way.

R-PHY and DAA, together with virtualization, are huge topics for the cable industry for the next few years. How can Agama help in this area? The Agama solution supports service providers across all technologies. We believe that the cable industry needs full insight into video quality and performance of remote PHY topology. With in-depth understanding of the video, IP and DEPI layers, performance or service issues can be pinpointed and acted upon in real time.

As always when implementing new technology, it's important to have a holistic view. By combining service assurance in the head-end with monitoring of the remote PHY video traffic, as well as performance telemetry from the end customer devices, service providers can get full insight into every step of the delivery chain including delivered QoE to every subscriber. This empowers operations teams to detect, fix and follow up on issues in their services, regardless of where the issues occur.

What role can AI/machine learning play in improving the network and overall end-user experience? AI technology is used in many different areas, for instance in content discovery, in operational support and problem discovery and in video analysis to extract metadata.

Agama uses AI and machine learning to provide self-learning anomaly detection for example. This has several benefits. Firstly, triggers for an alert can be made context aware. If the number of active subscribers suddenly drops, for example, it matters greatly if it is Friday early evening or four in the morning on Tuesday. Secondly, by getting just anomalous situations flagged, the number of false positives is reduced, making the NOC more efficient and quicker at resolving actual incidents.

The winners in the streaming market will be the ones who have access to the right type of high-quality data and the ability to draw the right conclusions from it. Here AI and automated analytics will be key to delivering the best customer experience as efficiently as possible.

Book a meeting with the Agama team at IBC, stand 5.B72, to see a demo and to discuss joint projects.

This opinion piece was published in the CSI Magazine IBC 2019 issue.

Share this:
LINK: https://www.agama.tv/opinion-videotrends-ottqoe-ai/...
See more stories from agama

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

27/07/2026

AES Educational Foundation Announces 2026/2027 Scholarship and Grant Recipients

The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...

27/07/2026

ESPN and MEAC Reach Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...

27/07/2026

Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo Fantasy

Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...

27/07/2026

Eutelsat to Receive $504 Million in FCC Upper C-Band Transition Payments

Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...

27/07/2026

ESPN Acquires U.S. and International Rights to International Dance League

ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...

27/07/2026

NBCUniversal and YouTube Announce Multi-Year Global Partnership

NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...

27/07/2026

Two Weeks Away: 2026 SVG Venues & Teams Summit at Miamis Kaseya Center To Reunite In-Stadium Production Community

Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...

27/07/2026

Behind The Mic: CBS Sports Bolsters College Football Analyst Team

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

27/07/2026

PBR Goes Animated With BS: Bull Stories, Giving Its Bucking Bulls a Voice

Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season PBR is officially moving into scripted animation. The Profe...

27/07/2026

Vochlea announce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

27/07/2026

Sonora Cinematic launch Pure 12-String for Soundbox

Latest MPE-capable instrument completes Pure Trilogy line-up Sonora Cinematic have just released the third and final instalment in their series of acoustic ...

27/07/2026

fedDSP introduce Opto compressor plug-in

Emulates four varieties of optical compression The latest addition to the fedDSP line-up has just been announced, and packs four distinct optical compressor...

27/07/2026

Drawmer reveal the OC1 & FC1

Optical & FET compressors join 500-series line-up At our recent GearExpo UK show, we heard from Drawmer that they would soon be launching a pair of new 500-...

27/07/2026

T-Mobile Tops Ookla's Mobile Network Rankings

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Pebble to Feature Virtualization, Cloud-Based Playout Tech at IBC

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

NBCU Telemundo Turns To Chyron PRIME 5 For World Cup Graphics

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Lightware Adds SNMPv3 Monitoring to Taurus Devices

Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...

27/07/2026

Mediagenix Showcases the Real-Time Media Enterprise at IB...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...

27/07/2026

Official trailer: Gugu Mbatha-Raw stars in Sky Original supernatural thriller Possession

All episodes available Thursday 6 August on Sky and streaming service NOWMonday ...

27/07/2026

Seven paradoxes shaping the next era of media production - Episode 4

Why Confidence MattersIn this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the way, we ex...

27/07/2026

Apple brings AppleCare One to the UK, streamlining coverage - UPDATE - Posted on 27 July 2026

Apple today announced AppleCare One - a new way for customers to protect multipl...

27/07/2026

944,000 VIEWERS WATCH RT'S COVERAGE OF MAYO'S HISTORIC WIN, AFTER A 75 YEAR WAIT TO LIFT THE SAM MAGUIRE

Yesterday witnessed truly memorable scenes in Croke Park, bringing the curtain d...

27/07/2026

SES Statement On FCC Upper C-band Auction Decision

Luxembourg, July 27, 2026 - SES, a leading space solutions company, issued the following statement following the U.S. Federal Communications Commission approval...

27/07/2026

Industry Leaders Unite in Open Secure AI Alliance for AI Safety and Security

Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...

26/07/2026

Audio Vivid: A New Destination for Immersive Audio

What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...

26/07/2026

NVIDIA Harnesses Vera CPU to Speed Up Design of Next-Generation CPUs and GPUs

The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...

25/07/2026

Vochlea introduce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

25/07/2026

Study: T-Mobile Remains Best Mobile and Fastest 5G Network

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Mark Bridges to Lead CableLabs

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Total YouTube Views for All FIFA World Cup Content Top 200 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Pebble To Address Future Of Media Operations At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Paramount Agrees to Pause Warner Bros. Discovery Deal

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Export FCP7 to XML Without Needing FCP7 Installed

Export FCP7 to XML Without Needing FCP7 Installed Dave Rice July 24, 2026 0 Comments I've created an open source tool that allows you to export FC...

25/07/2026

Documentary Sell Your House Edited with DaVinci Resolve Studio

Documentary Sell Your House Edited with DaVinci Resolve Studio Brie Clayton July 24, 2026 0 Comments Filmmakers post feature documentary from opposite...

25/07/2026

Time to Act: Bringing a New Opera to Life

Time to Act: Bringing a New Opera to Life Boston Conservatory at Berklee vocal arts students played a vital role in shaping the opera's creative developme...

25/07/2026

Beyond the Score

Beyond the Score For Dean of Music Kevin Haden, the boundless possibilities of classical music begin with process. July 24, 2026 By Kevin Haden Michelle ...

25/07/2026

Reading the Room

Reading the Room As music director of two major orchestras, conductor Jonathon Heyward aims to make the concert hall a space for everyone. July 24, 2026 By ...

25/07/2026

First look revealed for YAGA, a seductive mystery thriller coming to Sky and NOW this October

Saturday 25 July 2026 First look revealed for YAGA, a seductive mystery thrille...

24/07/2026

ESPN Adds New Production Features for NFL FLAG Championships

Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time The NFL FLAG Championships return to ES...

24/07/2026

Qvest, Ateme and Scaleway Deliver Sovereign OTT Platforms for European Broadcasters

Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...

24/07/2026

LTN Reaches 3,000 Satellite-to-IP Migrations as FCC Votes on C-Band Auction

LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...

24/07/2026

Chyron Releases Virtual Placement 8.1

Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...

24/07/2026

Riedel Deploys RefCam and Easy5G at International Soccer Match

Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...

24/07/2026

USSI Global Offers Services for Next Phase of C-Band Spectrum Transition

USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...

24/07/2026

Fubo Launches The Athletic Video Hub on CTV

FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....