Tata Opens The Switch@Victory; 66,000-Sq.-Ft. Live-Production Facility in L.A. Provides Wealth of Services

Tata Opens The Switch@Victory; 66,000-Sq.-Ft. Live-Production Facility in L.A. Provides Wealth of Services The hub for production and delivery services connects to Tata's global transmission network By Ken Kerschbaumer, Editorial Director

Thursday, March 7, 2024 - 12:17 pm

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The Switch@Victory, a new 66,000-sq.-ft. production and delivery facility, has opened its doors in Los Angeles, giving Tata Communications an expanded presence in the U.S. marketplace. Located on Victory Boulevard on the Glendale-Burbank border, the two-story building sits on a two-acre plot in the heart of Hollywood's extended media-production community. The live-production center supports virtually all configurations required by customers.

The Switch@Victory houses a stage as well as four control rooms.

Now operational, the facility is intended to strengthen Tata's leadership position and deepen its live-production offering. The Switch@Victory is piloted by several leading media companies; FOX Alternative Entertainment, for one, is using it as the studio and production center for the return of its iconic America's Most Wanted series.

This move is all about investing for the future, Dhaval Ponda, VP/global head of media and entertainment, Tata Communications, explains. We see a clear need to invest in best-in-class facilities as we meet the rising demand for live content. Innovation is at the core of everything Tata Communications does, and this new facility reflects that, empowering our customers to stay ahead of the market. It's great to see producers of major shows like FOX's America's Most Wanted already taking advantage of everything the new facility has to offer.

The purpose-built facility becomes the hub for Tata Communications' and The Switch's production and delivery services, bringing together their joint capabilities and expertise to create a flexible offering that meets customer requirements. The facility is designed to support live content production for rightsholders of all sizes - from major sports and esports leagues to lower-tier and college sports teams to awards organizers and entertainment brands to leading global enterprises live-streaming corporate events.

America's Most Wanted has tapped The Switch@Victory for production services, crew, and studio space, offering FOX Alternative Entertainment a 4,100-sq.-ft. soundstage equipped with state-of-the-art cameras. Tony Testa, EIC, production, America's Most Wanted, says The Switch@Victory provides the full scope of leading-edge equipment and services needed, making it the perfect home base for production operations.

It gives us so much flexibility and capacity, he says. The facility has a real wow factor, offering us the next-generation production capability needed for the relaunch of America's Most Wanted for today's audiences.

Among the facility highlights are four sound stages with powered lighting grids and green screens; large multi-row-seating production-control rooms with best-of-breed switchers and digital audio consoles; multiple insert studios for media training, live shots, and satellite media tours; video- and audio-editing stations; and plenty of supporting facilities like dressing rooms and office space.

The facility also sits on Tata Communications' global low-latency video-delivery network, with added satellite links to deliver raw feeds, audio, and communication to control rooms within the facility.

With The Switch@Victory, says Ponda, we have created a world-class live-production facility right in the heart of Hollywood - which is perfect for expanding our services as we grow our business. It enables us to enhance our services for clients of all sizes and types. We are sharply focused on our vision for the global media marketplace, finding ways to boost efficiencies, improve business agility, and enable our customers to deliver better viewing experiences.

LINK:	https://www.sportsvideo.org/2024/03/07/tata-opens-the-switchvictory-li...
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