Rena Ayer Joins Red Seat Ventures as Senior Vice President, Content & Talent Partnerships

Rena Ayer Joins Red Seat Ventures as Senior Vice President, Content & Talent Partnerships Los Angeles, CA - October 14, 2025 - Red Seat Ventures, a Fox Corporation company, today announced that Rena Ayer has been named Senior Vice President, Content & Talent Partnerships reporting to Chris Balfe, founder and CEO of Red Seat Ventures.

With more than a decade of media experience, Ayer will be responsible for developing and overseeing Red Seat Ventures' robust portfolio of content partnerships and deep roster of marquee talent relationships.

Rena is a dynamic media executive with a wealth of experience, and we're excited to welcome her to our team, said Balfe. Her entrepreneurial grit, sharp business acumen and operational excellence makes Rena the perfect fit as we continue to scale our content businesses.

A former attorney and U.S. Air Force veteran, Ayer was responsible for driving growth and scaling partnerships during her tenures at Sirius XM and Audible. She has launched innovative subscription models, expanded global platforms and forged industry-defining alliances with top creators and brands.

About Red Seat Ventures

Red Seat Ventures partners with market-leading talents, brands, and personalities to develop unique media properties. We offer our client-partners an unprecedented mix of investment capital, technology, and skilled management, thereby allowing for the rapid launch of new businesses.

Red Seat's custom approach leverages platforms and products ranging from web, mobile, OTT video, email, social, merchandise, live events, and audio/podcast and is highly dependent on our analysis of a client's opportunities and objectives. We have in-house television and podcast studio and production capabilities, as well as a world-class ad sales team to ensure monetization begins quickly.

The Red Seat team has a long track record of successful real-world execution. We don't just dream up strategies and hand over a document, we align our interests with our partners and then live and breathe our businesses every day. When circumstances, contracts, or technology change, we are there to adapt and take advantage.

For more information about Red Seat Ventures, please visit www.redseatventures.com.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.

Press Contact:

Lauren Townsend

310-369-2729

lauren.townsend@fox.com

LINK:	https://www.foxcorporation.com/news/business/2025/rena-ayer-joins-red-...
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