Sony Pixel Power calrec Sony

Comscore and TEGNA Sign Multi-Year Agreement for Local Linear and Cross-Platform Audience Measurement

01/03/2024

Comscore and TEGNA Sign Multi-Year Agreement for Local Linear and Cross-Platform Audience MeasurementComscore to provide currency-grade measurement metrics for TEGNA's multi-platform media businesses

RESTON, VA (March 1, 2024) - Comscore, Inc. (NASDAQ: SCOR) and TEGNA Inc. (NYSE: TGNA) today announced they have reached a comprehensive multi-year agreement on cross-platform audience measurement. Under the terms of the agreement, Comscore will extend its relationship with TEGNA as a key measurement partner in all TEGNA markets, providing it with critical measurement metrics across its local TV, major affiliate, and digital businesses.

TEGNA owns 64 local news brands in 51 markets, making it one of the largest and geographically diverse broadcasters in the U.S. It is the largest owner of Big Four affiliates in the top 25 markets among independent station groups and reaches approximately 39 percent of all TV households nationwide.

Jon Carpenter, CEO, Comscore said, Comscore is proud to be a valued partner to TEGNA which is known for its trustworthy and impactful local journalism and strong connections to the communities they serve. The combination of our local linear TV data, and our groundbreaking cross-platform solutions will help TEGNA measure the value of their content and deliver outsized value for their advertisers across linear and digital. Were excited to begin this latest phase of our partnership.

Lynn Beall, EVP and Chief Operating Officer, Media Operations, TEGNA said, Expanding our partnership with Comscore will offer us deeper insights through digital and qualitative data, enriching cross-platform solutions for our valued advertising partners. We look forward to partnering with our clients to deliver their targeted audiences across any platform with precision and effectiveness to grow their business.

Comscores best-in-class local market data provides granular insights into linear TV consumption across all 210 local markets in the United States. Combined with Comscores leading cross-platform capabilities, TEGNA will have a complete view of audiences - linear, CTV, and digital - as they help advertisers optimize their campaigns. Financial terms of the agreement were not announced.

About Comscore

Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging, third-party source for reliable and comprehensive cross-platform measurement.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com.

Media

Jenny Mulholland

Broadsheet Communications

press@comscore.com

For TEGNA Media inquiries:

Anne Bentley

Vice President, Chief Communications Officer

703-873-6366

abentley@TEGNA.com
LINK: https://www.comscore.com/Insights/Press-Releases/2024/3/Comscore-and-T...
See more stories from comscore

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

15/05/2026

Scripps Completes Station Swaps with Gray Media

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Clear-Com Takes Communications Further at InfoComm 2026

Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...

15/05/2026

Rise AV Launches Second Year of UK Elevate Programme Foll...

Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...

15/05/2026

Berklee Announces Lineup for Inaugural AI Music Summit

Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...

15/05/2026

Lightware Highlights Scalable USB-C and AV-over-IP Innova...

Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...

15/05/2026

IAB Releases Campaign Data Standards 1.0 for Public Comment

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

ARRI Expands Management Board

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Gray Media Names Joanie Vasiliadis SVP of Transformation

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Study: Data and Measurement Problems Reduce CTV Ad Budgets

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Upfronts: WBD Expands Advanced Ad Capabilities and AI Ad Tech

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

VLAST Powers PLAVEs Asia Tour Encore with AJA Gear

Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...

15/05/2026

Sun Broadcast Futureproofs Dayalbaghs Multimedia Van with...

Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...

15/05/2026

Disguise and Creative Technology Power Eurovision for the...

Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...

15/05/2026

RT's statement on Derek Mooney's Earnings for the Years 2020-2023

Further to RT 's statement released yesterday and in the interest of full transparency, with the full permission of Derek Mooney, we are now publishing the ...

14/05/2026

Sweetwater and Airstream Unveil Mobile Dolby Atmos Recording Studio

Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...

14/05/2026

American Association of Professional Baseball Expands Broadcast Distribution for 2026 Season

The American Association of Professional Baseball (AAPB) has announced a new par...

14/05/2026

ESPN to Establish Week-Long Super Bowl LXI Broadcast Center on Santa Monica Beach

ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...

14/05/2026

Amagi Announces Major Upgrade to CLOUDPORT Cloud Broadcast Platform

Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...

14/05/2026

Clear-Com to Showcase New Products and Platform Updates at InfoComm 2026

Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...

14/05/2026

Ikegami to Exhibit at BroadcastAsia 2026 with Two New Viewfinder Premieres

Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...

14/05/2026

dB Broadcast Delivers IP-Based OB Trucks for Cloudbass Featuring Grass Valley LDX 100 Cameras

Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...

14/05/2026

NAGRAVISION and WPBSA Launch Play Snooker Digital Platform

NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...

14/05/2026

Belden To Acquire RUCKUS Networks for Approximately $1.85 Billion

Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...

14/05/2026

NVIDIA Releases Content Localization Blueprint for AI-Assisted Dubbing and Speech Translation

NVIDIA has released the Content Localization Blueprint, a modular reference arch...

14/05/2026

Disney+ To Stream Banana Bowl Championship Live This October

Disney has announced that Disney will be the exclusive U.S. streaming home of the Banana Bowl, the Banana Ball league season championship, streaming live this ...

14/05/2026

Arkona and Manifold To Exhibit on Magna Systems Stand at BroadcastAsia 2026

Arkona technologies and technology partner manifold will demonstrate their production solutions on the Magna Systems and Engineering stand (Booth 5D1-1) at Broa...

14/05/2026

Haivision Webinar: New Broadcast Contribution Products Featuring Minor League Baseball Case Study

Haivision will host a webinar on Thursday, May 21 at 10 a.m. ET / 4 p.m. CET cov...

14/05/2026

The CW Network and ESPN Announce ACC Sublicense Agreement Through 2030-31 Season

The CW Network and ESPN have announced a sublicense broadcast agreement for The CW to televise ACC football and men's and women's college basketball gam...

14/05/2026

Detroit Pistons Ink Local Media Rights Deal With Scripps Sports

The agreement marks Scripps Sports' first NBA local rights deal...

14/05/2026

Report: Broadcasting Among Hardest-Hit Industries as AI Reshapes the Workforce

A new report from education-technology company Wiingy testing post-ChatGPT predictions against three years of real-world data has identified broadcasting as one...

14/05/2026

Madonna, Shakira, and BTS to Headline First-Ever FIFA World Cup Final Halftime Show

Global Citizen and FIFA have announced that Madonna, Shakira, and BTS will headl...

14/05/2026

Sundance Institute Names 2026 Episodic Lab Fellows

LOS ANGELES, CA, May 14, 2026 - The nonprofit Sundance Institute announced today the cohort selected for the 2026 Episodic Lab program, taking place at Dunaway ...

14/05/2026

Spotify Expands Music Access for Young Listeners, Extending Managed Accounts to Free Tier

At Spotify, we're focused on making every listening experience feel intentio...

14/05/2026

Spotify Brings Nashville's Songwriting Community Together for Mental Health Summit

Spotify recently welcomed songwriters, artists, executives, and music students t...

14/05/2026

Sonuscore update Lux Orchestral Strings

New articulations, ostinatos, Motion Scoring Articulation Sets & more Sonuscore's flagship cinematic string library has just been treated to a significa...

14/05/2026

Pr Recording & Residence

World-class studio opens on T rkiye's Aegean coast P r Recording & Residence have announced their official opening, introducing a new world-class reside...

14/05/2026

Nugen Audio update DialogCheck

Now supports channel layouts up to 9.1.6 Nugen Audio have just released an update for their AI-powered dialogue intelligibility and compliance tool. Set to ...

14/05/2026

UVI release Orchestral Suite 2

New recordings & one-key chord tool UVI have just announced the release of Orchestral Suite 2, a ground-up redesign of their all-in-one symphonic orchestra ...

14/05/2026

Rob Papen launch eXplorer 11

Two new arrivals & expanded factory content Rob Papen's all-encompassing plug-in and virtual instrument collection has just been treated to another upda...

14/05/2026

FSK Audio release QRonicle

Embed QR codes into DAW sessions FSK Audio's latest plug-in doesn't process audio, but serves as an organisational tool that allows QR codes to be e...

14/05/2026

SBS Board appoints Jane Palfreyman Managing Director

SBS Board appoints Jane Palfreyman Managing Director 13 May, 2026 Media releases The Special Broadcasting Service (SBS) Board of Directors is pleased to an...

14/05/2026

Transforming bold ideas into market-ready productions: Digital Originals returns

Transforming bold ideas into market-ready productions: Digital Originals returns 14 May, 2026 Media releases SBS, NITV and Screen Australia have announced ...

14/05/2026

Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on Free Speech and Powerful Stories of Justice and Survival

Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...

14/05/2026

Rohde & Schwarz transforms spectrum complexity into situational awareness and effective countermeasures at AOC Europe 2026

Rohde & Schwarz transforms spectrum complexity into situational awareness and ef...

14/05/2026

Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled uncrewed operations

Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled...

14/05/2026

Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO Technical Interoperability Exercise 2026

Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO...