Sony Electronics today announced a 4K movie-making project Sony/AFI 4K Shorts: Be Moved, showcasing the talents of the alumni of the AFI Conservatory, the world renowned film school of the American Film Institute (AFI).
The exclusive collaboration was officially unveiled last night at a reception held during the Institute's annual film festival -- AFI Fest presented by Audi -- where Sony executives and AFI Conservatory leaders announced they will source treatments for short films from alumni that will be finished in 4K and premiered at select film, television and electronics industry events through 2014. The content will also be on Sony's Video Unlimited 4K download service, available to consumers who buy a Sony 4K Ultra HD TV.
The concept behind the Be Moved shorts, each 4 minutes in length, is to demonstrate the unique capabilities of Sony 4K technology to complement and expand a director's artistic vision.
Sony has long been a committed supporter of the arts and of AFI - putting state-of-the-art filmmaking tools in the hands of AFI Fellows for more than a decade, said Stephen Lighthill, ASC, Senior Filmmaker-in-Residence, Cinematography at AFI. This exciting project provides filmmakers with the opportunity to develop content that best represents the cutting-edge nature of 4K and highlights the capabilities and range of 4K technology as an immersive story-telling medium.
Five selected filmmakers from the AFI Conservatory alumni network will be provided with a full camera package built around Sony's F65, F55 or NEX-FS700R 4K camera technologies. Sony and AFI are working with production company Rough & Tumble, headed by AFI alumnus and award-winning feature film producer Brian Udovich, to manage the program with support from leading production industry rental companies and post production houses. Additional production support will be available from Sony's Digital Motion Picture Center on the Sony Pictures lot, where Sony offers hands-on training for 4K shooting and workflow techniques.
The Sony/AFI Be Moved project kicks off at a critical time in 4K technology's commercial and creative evolution. Movies and TV shows are increasingly being shot with Sony 4K cameras, including several films about to hit theaters and more than a dozen new fall TV programs. Commercials, music videos, and sports producers are shooting with Sony 4K cameras and recently the fashion world has realized the benefits of 4K. The technology's place in movie theater projection is proven, with more than 15,000 Sony 4K projectors installed worldwide.
Sony prides itself on providing the Hollywood production community with the highest-quality tools for creation and distribution of their content, said Alec Shapiro, president of Sony Electronics' Professional Solutions of America group. We see 4K image creation rapidly becoming the new standard for motion picture production. Our camera systems are delivering beautiful images with instantly recognizable improved aesthetic quality. Working with AFI we will be able to put these wonderful tools intro creative hands and truly share the concept of Be Moved' with an even broader audience.
For consumers, Sony 4K Ultra HD TVs are continuing their strong sales success at key retailers like Best Buy, Amazon, and Sony Direct stores, as well as specialty consumer electronics retailers. Sony's new Video Unlimited 4K download service is also bringing 4K content to the home in new ways.
Sony has driven the adoption of 4K from professional production to the consumer experience in terms of content creation, movie theaters, and now the home with the world's first 4K download service, said Phil Molyneux, president and COO, Sony Electronics. Clearly there is a strong consumer appetite for a wonderful 4K experience in both homes and theaters. Now Sony, in partnership with the AFI, is taking this to another level by supporting film producers and directors and highlighting the benefits of capturing new, relevant and compelling 4K content through this program.
About the AFI Conservatory
AFI is America's promise to preserve the history of the motion picture, to honor the artists and their work and to educate the next generation of storytellers. The AFI Conservatory offers a two-year Master of Fine Arts degree in six filmmaking disciplines: Cinematography, Directing, Editing, Producing, Production Design and Screenwriting. Aspiring artists learn from the masters in a collaborative, hands-on production environment with an emphasis on storytelling. AFI Conservatory's alumni are consistently recognized with all of the major industry awards - Academy Awards, Emmy Awards, Guild Awards - and even the Tony Award. Esteemed director, producer and screenwriter James L. Brooks was recently appointed as Artistic Director to the AFI Conservatory where he will provide creative leadership of the elite film program. Sony is a proud supporter of the AFI Conservatory.
About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA LCD 4K, 3D and high-definition televisions, Cyber-shot digital camera, Alpha Digital SLR camera, Handycam camcorder and Walkman personal stereo. Sony is also an innovator in the IT arena with its VAIO personal computers Reader devices and Sony Tablets; and in high-definition professional broadcast equipment, highlighted by the XDCAM HD and CineAlta lines of cameras and camcorders, and the SXRD 4K digital projector. For more information, visit http://www.sony.com/news
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Sony Electronics today announced a 4K movie-making project Sony/AFI 4K Shorts: Be Moved, showcasing the talents of the alumni of the AFI Conservatory, the world renowned film school of the American Film Institute (AFI). 
