Ericsson has strengthened its partnership with twofour54, the commercial arm of the Media Zone Authority, Abu Dhabi, through the acquisition of its current playout business, initially providing playout services for nine different channels.
Ericsson hopes to use the acquisition as a springboard for its expansion into the region from its base in Abu Dhabi. As part of this partnership, Ericsson will establish a media hub in Abu Dhabi to provide playout services and act as the local base to leverage Ericsson's portfolio of services.
twofour54 is committed to the growth of the media industry across the MENA region, said Noura Al Kaabi (pictured), CEO of twofour54. This long-term partnership with Ericsson is another step towards achieving our goal of being the region's leading developer of a sustainable, private sector led media industry.
Thorsten Sauer (pictured), head of broadcast and media services at Ericsson, added: The Middle East is an exciting, high-growth region with a strong local and international broadcaster base. As the TV industry is witnessing a massive transformation in light of the convergence between IT, media and telecoms, Ericsson is helping broadcasters to overcome the challenges of this transformation and the fierce competition that exists in the rapidly changing TV market. The partnership with twofour54 is an important milestone in our ambition to provide industry-leading media services in this dynamic region.
Ericsson will work closely with twofour54 to develop media services and professionals in Abu Dhabi. Young Emirati nationals will be encouraged to undertake internships, participate in training courses and will also have access to employment opportunities.
twofour54 is a media and entertainment hub in the MENA region, aiming to nurture the development of creative industries in the region through supporting talent, content development, and young entrepreneurs.
www.ericsson.com
www.twofour54.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
08/07/2026
Lightware is introducing the biggest update yet to the LARA Wizard Touchpanel configuration experience, designed to help integrators work faster while deliverin...
08/07/2026
DMC Production has turned to Calrec in its quest to redefine outside broadcasting with a flexible approach to live production that reverse engineers the convent...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...
08/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
08/07/2026
Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big 12...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...
07/07/2026
New channel strip combines popular hardware designs
The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...
07/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/07/2026
New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...
07/07/2026
New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...
07/07/2026
Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
The appointment will drive growth and innovation across the Media Business Unit
Fincons Group, a leading IT business consultancy and systems integrator company...
07/07/2026
International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...
07/07/2026
Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...
07/07/2026
Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...
07/07/2026
LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...
07/07/2026
LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Ericsson has strengthened its partnership with twofour54, the commercial arm of the Media Zone Authority, Abu Dhabi, through the acquisition of its current playout business, initially providing playout services for nine different channels.
