MundoFox: Bringing e X Factor, Bridge to Hispanic Viewers

Complete

Coverage: Upfronts 2013

RELATED:

ABC:

Reducing Repeats With Limited Series

CBS:

Restocking the Comedy Coffers

Fox:

24 Ways to Retool With Comedy, Spectacle

NBC:

Betting on Olympics, Voice to Launch New Hits

The

CW: Making Noise With Dramas

USA:

Launching Original Half-Hour Comedies

Turner:

Beefing Up Content Collection

ESPN:

We Welcome the Competition

Univision:

Expanding Its Hispanic Footprint

Telemundo:

Batting 1,000 on Original Content

Discovery

en Espanol: Introducing a New Programming Genre, Vroom

Click

here to view the fall primetime schedule grid.

Click

here to view pilot clips and trailers from the networks new shows.

STRATEGY: Capitalize on parent

companies strength to introduce

big names and big talent to level

of its competition.

Fox

Hispanic Medias not-yet year-old Spanish-language broadcast network, MundoFox,

is making good on its promise to bring more choice to Hispanic viewers, using the resources of its

parent companies to introduce series such as the Spanish-language version of The

X Factor and aggressively programming weekends.

El Factor X will debut this summer with 30 one-hour daily weekday

episodes, crowning its champion just before Foxs English-language version

returns.

Fox Hispanic will also bring The Bridge, the police drama premiering on

News Corp.s FX cable channel in July, to MundoFox for a two-hour sneak preview

before running the series in its entirety after its first season ends on FX. The

Bridge will air on weekends, an area that MundoFox calls a lucrative

opportunity.

Foxs X Factor host Mario Lopez and boxing legend Oscar de la Hoya are

behind the weekend docudrama Los Golden Boys, which goes behind the

scenes of up-and-coming fighters. Other weekend shows are Cumbia Ninja,

an original series that follows a group of amateur crime fighters in Latin

America; Paramedicos, a drama about the Mexican Red Cross; Luna,

starring Barbara Mori as a psychologist by day and DJ by night; and Familia

en Venta, a romantic comedy about a divorced couple living under the same

roof.

In primetime, Fernando Gaitan, creator of telenovela Betty la Fea (Ugly

Betty), returns with Cafe con Aroma de Mujer, a remake of a 1994

Colombian novela.

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