To create the promotion and packaging for its month-long stunt, Kingdom of Awesome, Cartoon Network Latin America tapped the talents of animation and digital production studio Awesome Inc. Charged with the awesome task, the company designed and animated a fantastic animated kingdom where all of Cartoon Network's princesses hang out. These aren't just any ordinary princesses, but the brave, rocking royalty from the network's popular shows, including Princess Bubblegum, Flame Princess, Lumpy Space Princess and Marceline from Adventure Time. It's where fun reigns - no wonder the boys want to get inside too. https://vimeo.com/124965169
Our goal was to create a realm that was quirky, magical and visually enticing, starting with the aerial view of the spectacular kingdom, says Awesome Incorporated Lead Designer Craig Sheldon. We designed it with a velvety palette and used layered 2D and 3D elements for a dense visual experience and journey through this royally fun land.
Awesome Inc's team recreated the signature animated characters based on high res art and intensive study - otherwise known as binge watching - to replicate them with authenticity within the narrative. It was important that the characters would feel contained within the world and stand out, notes Ashley Kohler, Executive Producer, Awesome Incorporated. We appreciated the Network's trust and collaboration, and are super proud of the project.
We are happy to work with Awesome Inc. Once again, they have done a great job of understanding our network DNA, creating something that brings our Kingdom Of Awesome idea to life in a way that s both visually exciting and fun for the ears, said Damon Pittman, Senior Creative Director, Cartoon Network, Boomerang and Tooncast Latin America.
Michael Kohler of Bluetube, Awesome Inc's sister company, created the matching audio landscape' for the kingdom, providing sound design and mix for dozens of promo and packaging elements.
Enter the Kingdom of Awesome here https://vimeo.com/124965169 and discover more here https://vimeo.com/124324970
Credits:
Client/Network: Cartoon Network Latin America
Title: Kingdom of Awesome
Production: Awesome Inc
EP: Ashley Kohler
Producer: Brandon Betts
Design Director: Craig Sheldon
Background Design: Craig Sheldon
Designers: Devon Hosford , Yujin Kim, Chris Anderson
Animators: Aaron Miller, Mark McDonald, Jeff DiMaggio, Sketch MacQuinor, Chris Anderson, Calvin Prieto, Lucas Pasquini
Storyboards: Brandon Warren
Editor: Thomas Fine
Conform Editor: Jamie Galatas
Sound Design/Audio Post: Bluetube
Sound Designer/Mixer: Michael Kohler
About Cartoon Network Latin America
Cartoon Network Latin America, a Turner Broadcasting System, Inc. 24-hour pay TV network, features the best characters in cartoon and live-action settings, including series, movies, and video games through a multiplicity of platforms such as TV, internet, live events, licensed products, and mobile media. The channel is home to the largest cartoon library including award-winning original programming such as Adventure Time with Finn & Jake, Regular Show, Ben 10, Ben 10: Alien Force, Ben 10: Ultimate Alien, Ben 10: Omniverse, The Amazing World of Gumball, and The Powerpuff Girls. The network has also developed several hours of original local content in Latin America, premiering titles such as the comedy live-action show La CQ, a co-production with Televisa International, and new episodes of the animated series Monica's Gang, produced in Brazil with Mauricio de Sousa Produ es. Cartoon Network launched on April 30, 1993 and is broadcast in over 56 million households in Spanish, Portuguese and English.
About Awesome Incorporated:
Awesome Inc is a multidisciplinary creative studio thrives on bringing ideas to life with imagination, collaboration and the pure fun of creative process. The studio specializes in 2D/3D animation, broadcast design, motion graphics, and live action and mixed media production. In all ways, they make things move. Awesome Inc. is currently in production on three Adult Swim series, and makes award-winning promos, show packages and commercials for clients such as Cartoon Network / Adult Swim, Nickelodeon / Nick@Nite, FX, Saatchi & Saatchi, BBDO, CNN, TBS, TNT, and HULU. Find out more at http://awesomeinc.com
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To create the promotion and packaging for its month-long stunt, Kingdom of Awesome, Cartoon Network Latin America tapped the talents of animation and digital production studio Awesome Inc. Charged with the awesome task, the company designed and animated a fantastic animated kingdom where all of Cartoon Network's princesses hang out. These aren't just any ordinary princesses, but the brave, rocking royalty from the network's popular shows, including Princess Bubblegum, Flame Princess, Lumpy Space Princess and Marceline from Adventure Time. It's where fun reigns - no wonder the boys want to get inside too. https://vimeo.com/124965169
