Sony Pixel Power calrec Sony

ARRI menyoroti iklan dan video musik: DP Kanam Onoyama

28/09/2022

Baik iklan maupun video musik merupakan bidang dengan tingkat estetika yang tinggi. ARRI Prancis menggali lebih dalam menuju jenis produksi ini dan terlebih dahulu menyoroti sinematografer Kanam Onoyama, seorang warga negara Jepang yang telah tinggal di Prancis selama lima belas tahun. Dia datang untuk belajar sinema di ESRA International Film School, Paris setelah menyelesaikan gelar sarjananya dalam bidang sastra Prancis di Universitas Tokyo. Meskipun awalnya dihadapkan dengan kesulitan sebagai seorang asisten, namun Onoyama mampu menjadikan dirinya sebagai sinematografer dalam iklan dan video musik, dan menjadi sangat populer di Prancis dan luar negeri. Akan tetapi, ambisinya tetap di bidang fiksi. Pada tahun 2019, dia mengerjakan fotografi Abou Leila , sebuah film cerita oleh Amin Sidi-Boum di ne, yang dipilih di La semaine de la Critique di Cannes, dan direkam dengan ALEXA Mini. Baru-baru ini, dia mengerjakan beberapa episode Top Boy musim kedua, sebuah serial cult di Britania Raya, yang diluncurkan kembali oleh Netflix; sebuah proyek yang direkam dengan ALEXA Mini LF dan lensa DNA dari ARRI Rental. Saat ini, Onoyama disibukkan dengan berbagai proyek fiksi internasional, sambil tetap mengejar karier yang solid di bidang periklanan. Periklanan adalah bisnis yang sangat fleksibel, yang selalu mencari bakat baru, jelas sinematografer tersebut. Periklanan adalah bidang pertama yang menerima saya dan memberikan kesempatan kepada saya. Hal ini jauh lebih sulit dengan sinema Prancis. Itulah juga alasannya mengapa saya membentuk asosiasi Div +, yang berupaya membuka bidang tersebut untuk lebih banyak keragaman, untuk menemukan bakat baru dari minoritas dengan sistem mentoring.

Saksikan New Girl dari Nike: Iklan yang diproduksi untuk pasar Asia

Dalam periklanan, Onoyama telah mengerjakan serangkaian proyek besar dengan berbagai merek seperti Pepsi, Uber, Dior, Mercedes-Benz, dan yang terbaru, Nike dengan kampanye mereka New Girl , yang disutradarai oleh Caroline Koning (Bwgtbld). Nike ingin membuat film feminis untuk pasar Asia, jelas direktur fotografi tersebut. Seorang pekerja kreatif Spanyol yang bekerja di Jepang menyukai pekerjaan saya, jadi dia teringat dengan saya. Ini adalah iklan yang ingin saya perlakukan sebagai karya fiksi. Saya menggunakan ALEXA Mini LF dengan Zeiss Supreme Prime, karena saya menginginkan gambar yang modern dan tajam, dengan kontras dan detail yang bagus. Saya sangat suka bekerja dengan ALEXA, terutama karena sangat bisa diandalkan dalam hal warna. Apa pun rencana visual saya, saya mendapatkan apa yang saya inginkan. Selama dua hingga tiga tahun terakhir, saya telah mengembangkan LUT yang saya modifikasi untuk setiap film. Saat saya mengerjakan berbagai proyek, yang tersebar di banyak negara, LUT ini memungkinkan saya untuk menyampaikan niat saya kepada para direktur dan tim pascaproduksi, dan tidak ada kejutan apa pun pada akhirnya. Gambar sudah berwarna, memiliki kontras dan saturasi, seperti yang saya inginkan.

Saksikan visualisasi Kanam Onoyama dalam lagu mega hit Stormzy, Vossi Bop

Pada tahun 2017, Onoyama bergabung dengan seorang agen di Britania Raya, sejak saat itu, dia telah mengerjakan syuting proyek dengan beberapa sutradara terbaik. Proyek-proyek tersebut termasuk beberapa video musik berkualitas tinggi: Vossi Bop dari Stormzy, Break my Heart dari Dua Lipa atau Yummy dari Justin Bieber. Saya mengerjakan banyak iklan, tetapi video musik lebih bebas secara visual, terutama di Inggris, kata Onoyama. Dalam video Vossi Bop' dari Stormzy (Caviar), sutradara Henry Scholfield dan saya mengambil banyak risiko. Saya bekerja menggunakan ALEXA Mini dan merekam segalanya dalam sudut lebar dengan 14 mm Cooke S4/i. Video ini telah mengubah kehidupan saya. Karya ini mendapatkan banyak perhatian, membuat saya mendapatkan banyak penawaran, dan seolah-olah memulai tren ini dengan kamera sudut lebar, dengan karakter yang sangat dekat dalam latar depan, dengan transisi.

Saksikan Break My Heart dari Dua Lipa, video musik blockbuster dengan 500 juta view di YouTube

Sekarang, saya lebih sering bekerja menggunakan ALEXA Mini LF, kata Onoyama. Salah satu alasannya adalah ukuran sensornya. Sulit untuk dijelaskan, tetapi saya memiliki kesan bahwa karakternya lebih tersampaikan, lebih nyata. Gambarnya ada, sedikit seperti saat saya mengambil gambar dengan Hasselblad format medium. Saya juga sangat menyukai jendela bidik Mini LF. Dengan jendela bidik ini, saya bisa memeriksa hasil pengambilan gambar saya kapan saja, tanpa perlu memasang monitor eksternal. Saya lebih suka agar kamera saya tetap ringan sebagaimana memungkinkan, sehingga tetap lincah, dan intuitif.

Karya Kanam Onoyama lebih lanjut bisa ditemukan di situs web atau akun media sosial miliknya:

https://kanameonoyama.com/

https://www.instagram.com/dive.plus.fr/

Gambar pembuka: Maxime Congi

Produk Terkait ALEXA Mini LF Large format, small camera

ALEXA Mini More than just a camera

DNA Personalize your lenses.
LINK: https://www.arri.com/news-id/arri-spotlights-commercials-dp-kanam%C3%A...
See more stories from arri

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

02/06/2026

Case Study: Tennis Channel Transitions From Satellite to IP Distribution With LTN

Tennis Channel has completed a transition from satellite-based distribution to a...

02/06/2026

Daktronics Announces 2026 High School Video Summit for June 23-24

Daktronics has announced the 2026 High School Video Summit, a two-day educational event for high school educators and student production teams, taking place Jun...

02/06/2026

Fandango to Screen Telemundos FIFA World Cup 2026 Coverage at 160 Theaters Nationwide

Fandango will bring Telemundo's live Spanish-language coverage of the FIFA W...

02/06/2026

AWSN Announces Broadcast Schedule for Inaugural Professional Softball League Season

All Women's Sports Network (AWSN) has announced the live television schedule...

02/06/2026

Spalk Announces Partnerships with Ligue 1, Euroleague, and LNB

Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Eurolea...

02/06/2026

NHL Network Announces Stanley Cup Final Programming Schedule

NHL Network's 2026 Stanley Cup Final coverage began June 1 with NHL Tonight: Stanley Cup Final Media Day from the Carolina Hurricanes' Lenovo Center at ...

02/06/2026

Matrox Video Launches Maevex MGX Series IPMX-Ready AV-over-IP Encoders and Decoders

Matrox Video has announced the Maevex MGX Series, a lineup of IPMX-ready video e...

02/06/2026

Marshall Electronics to Exhibit IP Camera Lineup at InfoComm 2026

Marshall Electronics will exhibit at InfoComm 2026 (Booth C7521), showcasing a lineup of 4K and HD compact POV cameras for corporate, education, hospitality, wo...

02/06/2026

PAMA and Shure Extend Deadline for Mark Brunner Professional Audio Scholarship to June 15

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...

02/06/2026

MultiDyne To Debut FiberSaver-10G and New VersaBrix Frame Options at InfoComm 2026

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026 (Booth C50...

02/06/2026

Advanced Systems Group Promotes Joe Marchitto to Western Regional CTO

Advanced Systems Group (ASG) has announced the promotion of Joe Marchitto to Western Regional CTO. In his new role, Marchitto will oversee system design across ...

02/06/2026

Brothers Osborne To Perform Free Concert Outside Lenovo Center Before Stanley Cup Final Game 1

The NHL has announced that Brothers Osborne will headline a free outdoor concert...

02/06/2026

CP Communications Names First Female Executives in Company History

CP Communications has announced the appointment of its first two female executives in the company's 40-year history. Tabitha Coleman has been named Vice Pre...

02/06/2026

Lighting Design Group Designs Broadcast Studio for Yahoo at 770 Broadway

The Lighting Design Group (LDG) has announced the completion of Studio C at Yahoo's headquarters at 770 Broadway in Manhattan. The studio launched April 24 ...

02/06/2026

Zee Entertainment Acquires FIFA Media Rights for India Through 2034

Zee Entertainment Enterprises Ltd. (Z) has announced a partnership with FIFA to broadcast FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women's World Cup 2...

02/06/2026

Behind The Mic: Prime Sports UK Shares On Air Roster for NBA Finals; and More

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

02/06/2026

Auburn Universitys Parker Leppien on the Nonstop Growth of War Eagle Productions

The department is broadcasting NCAA Baseball Super Regionals at Plainsman Park this weekend Broadcast and production crews at Division I institutions are busy ...

02/06/2026

With Stanley Cup Final Set To Begin, NHL and Honeywell Lay Foundation for Energy-Efficient Venues

The initiative is extends beyond the league's arenas to team training rinks,...

02/06/2026

Release Rundown: What to Watch in June, From Leviticus to The Invite

Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite by Olivia Wilde, an official selection of the 2026 Sundance Film Festival. (Co...

02/06/2026

Scaler Music launch Carbon Electra 2

Musically intelligent soft synth gets upgraded Scaler Music will be probably be best known to many for their music theory tools, but their product range al...

02/06/2026

Klevgrand introduce Altitude

Powerful new vocal-production tool announced Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...

02/06/2026

McDSP introduce DC-2 Dual Compressor for APB

Launched alongside Go Green sale extension McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...

02/06/2026

Ableton announce Extensions SDK

Create custom tools for Ableton Live 12 Suite Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...

02/06/2026

Eventide unveil the H9 Harmonizer Gen 2

Now features full H90 algorithm library Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...

02/06/2026

Universal Audio release UAD Topline Vocal Tune

Plus UAD Half Yearly Sale now live The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...

02/06/2026

BTL Laboratory becomes Taiwan's first test house with a CTIA Certification compliant OTA test system by Rohde & Schwarz

BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...

02/06/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV

blueCORE standalone processors headline solutions designed to simplify the trans...

02/06/2026

Monetizing the Archive: How Cantemo's JIT Playback Eliminates the Proxy Bottleneck

If you've kept up with this article series, you know by now where to start w...

02/06/2026

Calrec Scales ImPulseV for Greater Choice in Virtualised Workflows

With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...

02/06/2026

Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level

The TV agency was one of the earliest adopters of Nielsen's local television...

02/06/2026

Riedel Networks Taps Gudrun Scharler as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Grass Valley Enables Sky News Australia s Cloud-First New...

Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...

02/06/2026

STUDIO TECHNOLOGIES INTRODUCES NEW MODEL 385 MIC INTERCOM...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...

02/06/2026

Magewell Levels-Up All-in-One Content Production with Lau...

More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...

02/06/2026

Modena Showcases farmerswife at Mediatech 2026

farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...

02/06/2026

PTZOptics showcases intelligent video ecosystem at InfoCo...

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

02/06/2026

Roku Launches the Roku Soccer Zone

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

FCC Sets Deadlines for Comments in ABC License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Studio Technologies Introduces Model 385 Beltpack

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Dies at 73

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes Ahead of Schedule

02 Jun 2026 VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...

02/06/2026

The Marlow Murder Club returns for a fourth series on U

Praise for series three: The Times - sun-dappled pleasure The Daily Mail - The Homes Counties' Charlie's Angels The Sun - 4* this [is an] enjoya...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

Wuppertal June 2, 2026 Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...

02/06/2026

Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub

Back to All News Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub Product 02 June 2026 Global Link copied to clipboard Dear most vor...

02/06/2026

New LinkedIn Data: 90% of C-Suite Leaders are Continuously ...

New LinkedIn Data: 90% of C-Suite Leaders are Continuously Building Skills to Lead in the AI Era Published on Jun 2, 2026 Categories: Data and insights Lin...