Sony Pixel Power calrec Sony

Alteon.io now supports 3D objects, paving the way for unprecedented cloud-based AR workflows

07/06/2023

Alteon.io now supports 3D objects, paving the way for unprecedented cloud-based AR workflows

Brie Clayton June 7, 2023

0 Comments

Creatives can now store, view and collaborate on USDZ files in the cloud, unlocking a hyper-modern workflow to match the content of the future.

Alteon.io, a digital platform that streamlines creative workflows for content creators of all backgrounds, now supports augmented reality (AR) projects, allowing users to store, view and collaborate on USDZ and other 3D formats remotely. Announced shortly after Apple unveiled Vision Pro, their new AR headset, the move cements Alteon's commitment to building best-in-class cloud-based infrastructure for a new generation of 3D artists creating no-code AR scenes on desktops, tablets and smartphones.

Once creators upload 3D objects to Alteon's asset management platform, they can view their 3D objects in the real world for instant augmented reality when accessing their file in Alteon with a smartphone, tablet or AR headset, such as Apple's new Vision Pro. While users can currently upload any 3D scene descriptor to Alteon, the company is emphasizing support for USDZ files, the preferred file type of Apple and Pixar, which Alteon renders in the cloud and displays as thumbnails, just like any other media file.

They can also leverage Alteon's powerful turnkey suite of tools for interactive media projects. Once 3D objects are opened in Alteon, users will be able to see in-depth metadata, including file details, user permissions, meta tags and comments. They can also share their work with clients and collaborators using secure links that include optional password protection and expiry dates.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

This move comes just days after Alteon announced Brian Meaney as their new Head of Product. Meaney previously spent more than 18 years designing video products at Apple, and nearly four years heading up UX design for trailblazing AR company Magic Leap. At Alteon, one of Meaney's immediate goals will be architecting the company's direction in the AR space as the industry continues its rapid evolution.

Bringing interactive media into a mainstream cloud asset manager means creatives will finally be able to access their content wherever they like-doing the work they need to, when they need to, Meaney said. But simply uploading files alone isn't enough. Alteon has incredible potential to enhance these projects, becoming a ground-floor collaborator for 3D artists to tell stories, create experiences and showcase the limitless possibilities AR has to offer.

Meaney joined Alteon alongside Magic Leap co-founder and NASA technologist Sam Miller, who recently took on an advisory role at the company. Miller has co-authored nearly 300 patents, with a significant emphasis on AR.

Alteon has the opportunity to make the lives of every AR creator and production professional better, simply by consolidating their workflows into a universal space, Miller said. There are very few content management systems designed to handle scene descriptor files and interactive content, especially for creators using tablets and mobile devices with limited storage. Alteon has the potential to become a one-stop cloud solution for AR media creators working remotely.

The combined extended reality (XR) creator economy has the potential to expand the retail and consumer space, including film and gaming, by $204 billion in 2030, according to a report by PwC. This is part of an estimated $1.5-trillion boost to the global economy across various industries. With regards to Apple, Morgan Stanley analyst Erik Woodring predicts that AR spatial computing will become the company's new major platform, pegging revenue from the Vision Pro at $20 billion with a total addressable market of $100 billion by 2030, as more affordable device prices bring the technology into the mainstream.

Alteon, which just won 2023 Product of the Year and Best of Show awards at the annual National Association of Broadcasters Show in Las Vegas in April, is now one of the only mainstream digital asset management and collaboration platforms to actively support AR creators across multiple devices, including iPhone and iPad. Alteon allows users to upload, share, review and collaborate on media with anyone in the world, and has previously introduced support for several professional and cutting-edge file types rarely accepted by other platforms, including RAW file formats (currently Blackmagic Design RAW, with Apple ProRes RAW and ARRIRAW slated for 2023). Meanwhile, in February 2023, Alteon released its first application in the NFT space, Alteon LaunchPad, a free-to-use drag-and-drop minting tool for everyday creators to mint NFTs natively within Opera Crypto Browser.

We are committed to supporting a diverse range of multimedia content creators, said Matt Cimaglia, co-founder and CEO of Alteon. We believe in empowering creatives with the tools they need to push boundaries and unlock new possibilities. With USDZ support, Alteon enables users to harness the transformative potential of augmented and virtual reality, revolutionizing the way we create and experience media. This is just the beginning of our commitment to stay at the forefront of technological advancements and drive innovation in the industry.

Augmented and virtual reality have been on Cimaglia's radar for many years. Consulting as a creative and technology expert for Ogilvy, he spearheaded an AR ad campaign of theirs for Kiwi Shoe Polish, which ended up winning sev
LINK: https://creativecow.net/alteon-io-now-supports-3d-objects-paving-the-w...
See more stories from creativecow

Most recent headlines

05/12/2023

Passages, Past Lives and Eileen Pave the Way for Sundance-Supported Film Independent Spirit Award Nominees

This morning, Joel Kim Booster and Natalie Morales announced the nominations for...

05/12/2023

The Making of The Florida Project

Director Sean Baker's 2017 feature The Florida Project examines the world just outside the gates of the most magical place on Earth from the perspective o...

05/12/2023

Solotech UK ramps up its Optocore inventory

events Youre reading: Solotech UK ramps up its Optocore inventory Growing touring deployments of Festival Box, report dealers fac365 As Optocore deale...

05/12/2023

GSMA M360 MENA COMMENCES IN RIYADH AS NEW REPORT CONFIRMS 5G IS DRIVING GDP GROWTH IN THE REGION

The GSMA celebrates the start of proceedings with the publication of its annual ...

05/12/2023

Clear-Com's FreeSpeak II Vastly Improves Critical Medical Comms for Houston-based...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

05/12/2023

CBC/Radio-Canada to Cut Programming Costs and Eliminate 800 Jobs

Faced with a $C125 million ($92.1 million) budgetary shortfall for its fiscal 2024-2025 year, the CBC/Radio-Canada has announced that it will reduce programming...

05/12/2023

Student Spotlight: Andrea Recalde

Student Spotlight: Andrea Recalde The vocalist from Quito, Ecuador, talks about songwriting across language barriers, taking inspiration from family, and redi...

05/12/2023

Two Miami TV Stations Launch NextGen TV Broadcasts

Two more local TV stations in Miami have launched NextGen TV broadcasters (aka ATSC 3.0)....

05/12/2023

Eurovision, The Traitors, Queen Elizabeth's funeral honoured at RTS Craft & Design Awards

The Outstanding Achievement Award was given to Justine Evans, director of photog...

05/12/2023

Case study: Behind the scenes at Catch Me if You Can

nxo Noya Castro, technical director, Voz Audiovisual, reveals how technology from Blackmagic Design helps produce the Spanish game show By Contributor Publis...

05/12/2023

Meet the VP, media operations

By TVBEurope Staff Published: December 5, 2023 Brian Kenworthy, VP, media operations TMT Insights, breaks the first rule of Fight Club as he tells TVBEurop...

05/12/2023

Linear broadcasters prevail: Sky, TNT Sports win Premier League rights

The Amazon experiment is no more and with no further new players entering the market, linear broadcasters prevail ushering in a new era, analyst Paolo Pescatore...

05/12/2023

RE:Vision Effects Announces Autograph with new audio tools, plus year-end sales!

RE:Vision Effects Announces Autograph with new audio tools, plus year-end sales! Brie Clayton December 4, 2023 0 Comments Left Angle Autograph, the com...

05/12/2023

Lionsgate and Twisted Pictures' Saw X Graded with DaVinci Resolve Studio

Lionsgate and Twisted Pictures' Saw X Graded with DaVinci Resolve Studio Brie Clayton December 4, 2023 0 Comments Pocket Cinema Camera 6K also used...

05/12/2023

Ataboy Studios Expands to Boston, MA

Ataboy Studios Expands to Boston, MA Brie Clayton December 4, 2023 0 Comments Following a banner year with the debut of the A Portrait Of An Athlete se...

05/12/2023

Microspace and Bible Broadcasting Network Forge Strategic Partnership to Expand Religious Audio Content Distribution into Latin America

Microspace, a leading content distribution company headquartered in Raleigh, Nor...

05/12/2023

Jay Beckman, Slow-Mo/Replay Operator for More than 25 Years, Dead at 62

Jay Beckman, Slow-Mo/Replay Operator for More than 25 Years, Dead at 62 By SVG Staff Tuesday, December 5, 2023 - 9:41 am Print This Story | Subscribe St...

05/12/2023

Premier League Seals $8.4 Billion UK Rights Deal With Sky Sports, TNT Sports and BBC Sport

Premier League seals 6.7 billion UK rights deal with Sky Sports, TNT Sports and...

05/12/2023

ADVNCR's Wade Beckett on Churning Out Creative Content for Large-, Small-Scale Events

ADVNCR's Wade Beckett on Churning Out Creative Content for Large-, Small-Sca...

05/12/2023

Will the Cloud Change Everything? Networks, Vendors Debate the Role of the Cloud in Live Productions

Will the Cloud Change Everything? Networks, Vendors Debate the Role of the Cloud...

05/12/2023

SVG New Sponsor Spotlight: Varnish Software's Adrian Herrera on Reliable Content Delivery for Sports Teams, Major Networks

SVG New Sponsor Spotlight: Varnish Software's Adrian Herrera on Reliable Con...

05/12/2023

FAST Channels Part Two: Why They Matter for Sports Entities

FAST Channels Part Two: Why They Matter for Sports Entities Samsung, ATP Media, and Telstra Broadcast Services On Why FAST Should Be Part of Your Content Strate...

05/12/2023

CBS Sports, Nickelodeon Unveil Plans for Kids-centric Super Bowl LVIII and Christmas Day NFL Alternative Broadcasts

CBS Sports, Nickelodeon Unveil Plans for Kids-centric Super Bowl LVIII and Chris...

05/12/2023

Top 10 Week of Nov. 27: 'Leo' and 'Squid Game: The Challenge' Hold Onto the Top Spots

Back to All News Top 10 Week of Nov. 27: Leo and Squid Game: The Challenge Hold...

05/12/2023

AWS Announces IBM Winner of the 2023 Global Systems Integrator Partner of the Year Award

LONDON, UK, 5 December, 2023 Amazon Web Services, Inc. (AWS), an Amazon.com co...

05/12/2023

HPA Tech Retreat Announces Program Details for 2024 Event

The Hollywood Professional Association (HPA) is set to embark on an extraordinary journey as it reveals the dynamic and expansive program for its much-anticipat...

05/12/2023

Eutelsat OneWeb to collaborate with Imperial College London to support critical research for space weather monitoring

Photo Credit: Martin Archer / Imperial Press release - 5 December 2023 10:36 ...

05/12/2023

Francisco Partners Completes Acquisition of Blancco Technology Group

Home News & Press Francisco Partners Completes Acquisition of Blancco Technology Group Francisco Partners Completes Acquisition of Blancco Technology Group...

05/12/2023

Arqiva and Clancy form new partnership to deliver end-to-end smart water metering programmes

Combined offer will provide water companies with bespoke and fully-managed integ...

05/12/2023

Tonight on Skeem Saam: MaNtuli is uneasy with Kwaito's potential business partner

Tonight on Skeem Saam: MaNtuli is uneasy with Kwaito's potential business pa...

05/12/2023

Tonight on The River: Beauty is tortured until she gives in

Tonight on The River: Beauty is tortured until she gives inWatch tonight's episode of The River and catch the latest episode every weekday at 20:00 on 1 Mag...

05/12/2023

Tonight on Scandal: MaHilda is meddlesome in Winnie's life in a catastrophic way

Tonight on Scandal: MaHilda is meddlesome in Winnie's life in a catastrophic...

05/12/2023

THE BLACK & IRISH GALA AWARDS RECOGNISE INCREDIBLE PEOPLE, ORGANISATIONS AND BUSINESSES

The Black and Irish Gala Awards - Powered by RT - took place in the Osprey Hote...

05/12/2023

Man vs Ocean new RT documentary follows Damian Browne and Fergus Farrell's epic Atlantic Ocean rowing adventure

The minute you get comfortable, the Atlantic just knocks you over PREVIEW: M...

05/12/2023

Christmas Rush' 3D Scene Brings Holiday Cheer This Week In the NVIDIA Studio'

Editor's note: This post is part of our weekly In the NVIDIA Studio series, ...

05/12/2023

EY recognises Genelec owners with Family Entrepreneurs of the Year Award

EY recognises Genelec owners with Family Entrepreneurs of the Year Award posted: 05/12/2023 (L-R) Genelec owners Maria, Mikko and Juho Martikainen at the ...

05/12/2023

37 broadcasters to take part in 68th Eurovision Song Contest in Malm

37 broadcasters to take part in 68th Eurovision Song Contest in Malm...

05/12/2023

HOUSE OF ZWIDE: Monday's episode, 4 December 2023 [VIDEO]

HOUSE OF ZWIDE: Monday's episode, 4 December 2023 [VIDEO]Missed an episode of House of Zwide? No problem! Watch all the latest episodes of House of Zwide so...

05/12/2023

Muvhango: Monday's episode, 4 December 2023 [VIDEO]

Muvhango: Monday's episode, 4 December 2023 [VIDEO]Missed an episode of Muvhango? No problem! Watch all the latest episodes of Muvhango soapie right here,do...

05/12/2023

African Proverb of the day: 05 December 2023

African Proverb of the day: 05 December 2023An African proverb reflects and reveals a community's culture that provides a glimpse into its value systems, be...

05/12/2023

By the numbers: Grand Theft Auto

By the numbers: Grand Theft AutoGamers got their first glimpse of a trailer for the sixth edition of Grand Theft Auto , a franchise that has been lighting up s...

05/12/2023

Africa Fact of the Day: Country with the highest WhatsApp users in Africa - 5 December 2023

Africa Fact of the Day: Country with the highest WhatsApp users in Africa - 5 De...

05/12/2023

Finally! Grand Theft Auto Six (GTA 6) official trailer released [watch]

Finally! Grand Theft Auto Six (GTA 6) official trailer released [watch] This is the best news to ever happen': The Grand Theft Auto Six (GTA 6) trailer was ...

05/12/2023

Streaming Today: I Can Only Imagine on Netflix - 5 December 2023

Streaming Today: I Can Only Imagine on Netflix - 5 December 2023Looking for something to watch tonight? Check out all the new streaming releases from all your f...

05/12/2023

Tonight on Umkhokha: The Curse | The Mthembus put their differences aside and go to offer the Gumedes their condolences

Tonight on Umkhokha: The Curse | The Mthembus put their differences aside and go...

05/12/2023

Tonight on Generations: Two heartbroken parents have a difficult decision to make

Tonight on Generations: Two heartbroken parents have a difficult decision to mak...

05/12/2023

Tonight on My Brother's Keeper: Thoba brags to Sibusiso about sleeping with Phindi

Tonight on My Brother's Keeper: Thoba brags to Sibusiso about sleeping with ...

05/12/2023

Tonight on House of Zwide: Rea finally admits to Isaac that she's been afraid to go to the doctor out of fear

Tonight on House of Zwide: Rea finally admits to Isaac that she's been afrai...

05/12/2023

Tonight on Muvhango: Hangwani finally hears the secret that everyone has been hiding from her

Tonight on Muvhango: Hangwani finally hears the secret that everyone has been hi...

05/12/2023

Tonight on 7de Laan: Vanessa and Ivy are extremely proud of their respective children's academic achievements

Tonight on 7de Laan: Vanessa and Ivy are extremely proud of their respective chi...