Sony Pixel Power calrec Sony

Alteon.io now supports 3D objects, paving the way for unprecedented cloud-based AR workflows

07/06/2023

Alteon.io now supports 3D objects, paving the way for unprecedented cloud-based AR workflows

Brie Clayton June 7, 2023

0 Comments

Creatives can now store, view and collaborate on USDZ files in the cloud, unlocking a hyper-modern workflow to match the content of the future.

Alteon.io, a digital platform that streamlines creative workflows for content creators of all backgrounds, now supports augmented reality (AR) projects, allowing users to store, view and collaborate on USDZ and other 3D formats remotely. Announced shortly after Apple unveiled Vision Pro, their new AR headset, the move cements Alteon's commitment to building best-in-class cloud-based infrastructure for a new generation of 3D artists creating no-code AR scenes on desktops, tablets and smartphones.

Once creators upload 3D objects to Alteon's asset management platform, they can view their 3D objects in the real world for instant augmented reality when accessing their file in Alteon with a smartphone, tablet or AR headset, such as Apple's new Vision Pro. While users can currently upload any 3D scene descriptor to Alteon, the company is emphasizing support for USDZ files, the preferred file type of Apple and Pixar, which Alteon renders in the cloud and displays as thumbnails, just like any other media file.

They can also leverage Alteon's powerful turnkey suite of tools for interactive media projects. Once 3D objects are opened in Alteon, users will be able to see in-depth metadata, including file details, user permissions, meta tags and comments. They can also share their work with clients and collaborators using secure links that include optional password protection and expiry dates.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

This move comes just days after Alteon announced Brian Meaney as their new Head of Product. Meaney previously spent more than 18 years designing video products at Apple, and nearly four years heading up UX design for trailblazing AR company Magic Leap. At Alteon, one of Meaney's immediate goals will be architecting the company's direction in the AR space as the industry continues its rapid evolution.

Bringing interactive media into a mainstream cloud asset manager means creatives will finally be able to access their content wherever they like-doing the work they need to, when they need to, Meaney said. But simply uploading files alone isn't enough. Alteon has incredible potential to enhance these projects, becoming a ground-floor collaborator for 3D artists to tell stories, create experiences and showcase the limitless possibilities AR has to offer.

Meaney joined Alteon alongside Magic Leap co-founder and NASA technologist Sam Miller, who recently took on an advisory role at the company. Miller has co-authored nearly 300 patents, with a significant emphasis on AR.

Alteon has the opportunity to make the lives of every AR creator and production professional better, simply by consolidating their workflows into a universal space, Miller said. There are very few content management systems designed to handle scene descriptor files and interactive content, especially for creators using tablets and mobile devices with limited storage. Alteon has the potential to become a one-stop cloud solution for AR media creators working remotely.

The combined extended reality (XR) creator economy has the potential to expand the retail and consumer space, including film and gaming, by $204 billion in 2030, according to a report by PwC. This is part of an estimated $1.5-trillion boost to the global economy across various industries. With regards to Apple, Morgan Stanley analyst Erik Woodring predicts that AR spatial computing will become the company's new major platform, pegging revenue from the Vision Pro at $20 billion with a total addressable market of $100 billion by 2030, as more affordable device prices bring the technology into the mainstream.

Alteon, which just won 2023 Product of the Year and Best of Show awards at the annual National Association of Broadcasters Show in Las Vegas in April, is now one of the only mainstream digital asset management and collaboration platforms to actively support AR creators across multiple devices, including iPhone and iPad. Alteon allows users to upload, share, review and collaborate on media with anyone in the world, and has previously introduced support for several professional and cutting-edge file types rarely accepted by other platforms, including RAW file formats (currently Blackmagic Design RAW, with Apple ProRes RAW and ARRIRAW slated for 2023). Meanwhile, in February 2023, Alteon released its first application in the NFT space, Alteon LaunchPad, a free-to-use drag-and-drop minting tool for everyday creators to mint NFTs natively within Opera Crypto Browser.

We are committed to supporting a diverse range of multimedia content creators, said Matt Cimaglia, co-founder and CEO of Alteon. We believe in empowering creatives with the tools they need to push boundaries and unlock new possibilities. With USDZ support, Alteon enables users to harness the transformative potential of augmented and virtual reality, revolutionizing the way we create and experience media. This is just the beginning of our commitment to stay at the forefront of technological advancements and drive innovation in the industry.

Augmented and virtual reality have been on Cimaglia's radar for many years. Consulting as a creative and technology expert for Ogilvy, he spearheaded an AR ad campaign of theirs for Kiwi Shoe Polish, which ended up winning sev
LINK: https://creativecow.net/alteon-io-now-supports-3d-objects-paving-the-w...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

11/06/2026

HBSs Johannes Franken on Digital Innovations, the Role of the Influencer at the 2026 FIFA World Cup

The immense size of the tourney and its Atlantic-spanning operation also disting...

11/06/2026

Nielsen: Soccer Fandom in North America Tops 136 Million, Up 10.9% in Five Years

Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...

11/06/2026

Telemundo Announces All-Day Opening Day Coverage for FIFA World Cup 2026 on June 11

Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...

11/06/2026

Fubo Announces Distribution Agreement With NBCUniversal

FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...

11/06/2026

DAZN Announces In-App Features for FIFA World Cup 2026 Coverage in Spain, Italy, and Japan

DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...

11/06/2026

Roblox Report: Sports Engagement on Platform Drives Real-World Fandom and Purchases

Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...

11/06/2026

Andrea Bocelli, David Guetta, Megan Thee Stallion, and EJAE Release Official FIFA World Cup 2026 Anthem DNA'

FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...

11/06/2026

ESPN Announces Extensive English- and Spanish-Language World Cup 2026 Coverage

ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...

11/06/2026

SVG Students To Watch: Teddy Batkin, Rochester Institute of Technology

The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering In...

11/06/2026

DAZN and DSPORTS Announce Distribution Agreement Across Five Latin American Countries

DAZN has announced a multi-year agreement to make DSPORTS channels available to ...

11/06/2026

Resource Actors Throughout the Years at Sundance Institute's Directors Lab

Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards) By Lucy Spicer It takes a village to bring together the Sundance Institute lab...

11/06/2026

Introducing a New Standard for Podcast Plays and Upgraded Creator Analytics Experience

As podcast formats evolve in the streaming era, podcasting needs updated, transp...

11/06/2026

RADAR Italia Unveils 6 New Artists and a New Approach for 2026

As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...

11/06/2026

5 Audiobooks that Amplify and Celebrate Queer Voices

Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...

11/06/2026

VSL introduce Synchron Solo Violin 1 & Cello (sordino)

First in new line of muted string libraries VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...

11/06/2026

Novation reveal the Launchkey 61 MK4 White

New colour option for 61-key Launchkey MK4 At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...

11/06/2026

Arturia announce the MiniLab 37

Larger, but still compact! Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...

11/06/2026

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...

11/06/2026

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the future battlefield

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...

11/06/2026

MTI FILM acquires Mango/New Edit

MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026 LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...

11/06/2026

Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds

Study underscores the need for authoritative content intelligence to build trust...

11/06/2026

PTZOptics, LayerJot Partner on AI-Powered PTZ at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Chyron Unveils PAINT 10.4

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift for Revit and Archicad Integration Beta

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...

11/06/2026

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design Brie Clayton June 11, 2026 0 Comments DP Judd Overton and team bring Wes A...

11/06/2026

PTZOptics and LayerJot demo Visual Reasoning at InfoComm...

PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...

11/06/2026

Lightware launches GPIO Button to deliver simplified hard...

Lightware, an industry leader in signal management, announces the release of GPIO-Button-10S, a dedicated control interface enabling straightforward press-to-a...

11/06/2026

NABs LeGeyt Urges Congress to Limit NFL's Antitrust Exemption

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Fubo Inks New Distribution Agreement with NBCUniversal

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Kiloview to Showcase Broadcast-Grade AV-over-IP Solutions...

Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...

11/06/2026

Australian Games Industry Glossary of Terms

Australian Games Industry Glossary of Terms 10 June 2026 From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...

11/06/2026

Berklee's Tonya Butler Named Music Business Educator of the Year

Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards. June 10, 2026 ...

11/06/2026

Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement

Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...

11/06/2026

Daisy May Cooper rallies the nation ahead of ICC Womens T20 World Cup

Thursday 11 June 2026 Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...

11/06/2026

Hadewych Minis and Geert van Rampelberg to Star in New Netflix Series Directed by Paula van der Oest

Back to All News Hadewych Minis and Geert van Rampelberg to Star in New Netflix...

11/06/2026

Official Trailer for Anime Adaptation of Thunder 3' Unveiled Ahead of July 9 Premiere

Back to All News Official Trailer for Anime Adaptation of Thunder 3' Unvei...

11/06/2026

RT Radio 1 and Irish Lights mark RT 100 with special broadcasts from Ireland's Lighthouses

Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...

11/06/2026

Save Big and Play Bigger: GeForce NOW Summer Sale Brings Major Membership Savings

The GeForce NOW summer sale kicked off today with limited-time savings of up to ...

10/06/2026

SVG Sit-Down: Team Whistle's Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into cr...

10/06/2026

Clear-Com Appoints Jason Dino as Southwest Regional Sales Manager

Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...

10/06/2026

Caretta Research: 2026 World Cup Revenue Growth Due to More Matches; Rights Revenue Up 32%

An 11% decrease in number of global broadcast deals reflects the organization...

10/06/2026

Women Without Boundaries Awards Are Back!

The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...

10/06/2026

On Eve of World Cup Kickoff, FIFA and HBS Offer Deep Dive into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

10/06/2026

SES Supporting World's Biggest Soccer Tournament Broadcast Distribution Worldwide

SES is supporting broadcast distribution of the world's biggest football tou...

10/06/2026

BirdDog Achieves Full NDI 6.3 Compatibility Across Entire Product Line

NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...

10/06/2026

Emmy Award-Winning Audio Team To Present at SVG Audio Symposium

Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...