Pebble Collaborates with NVIDIA to Bring PRIMA - Pebble's State-of-the-Art Software Platform - to NVIDIA Holoscan for Media
Brie Clayton April 14, 2024
0 Comments
PRIMA delivers economic and flexible deployment, leading security, centralised management for a range of playout, workflow, and IP management applications
Pebble, the leading automation, content management, and integrated channel specialist, today announced a collaboration with NVIDIA. Through this collaboration, PRIMA enables Pebble's customers to access the power of NVIDIA Holoscan for Media, enhancing their media capabilities. At NAB Show 2024, attendees will be able to see for themselves the first results of this powerful collaboration at the Pebble booth in the West Hall, W3267.
PRIMA - the Platform for Real-Time Integrated Media Applications - is a sophisticated Linux/Kubernetes-based software platform supporting a range of applications to address the needs of modern media and broadcast organisations, whether on premises, in the cloud or via a hybrid combination. With an architecture that emphasizes flexible deployment, enhanced security, economic scalability, and centralized management, PRIMA is built to meet the evolving needs of media businesses.
NVIDIA Holoscan for Media is a neutral, flexible, hybrid, IP-based platform architecture for the development and deployment of media applications. The open-source platform is built on industry standards and APIs, including SMPTE ST 2110, AMWA NMOS, RIST, SRT, and NDI.
PRIMA, as part of NVIDIA's early-access program for Holoscan for Media, will initially support a core set of applications: playout, workflow, and IP management and control. The PRIMA applications add to Pebble's range of market-leading playout solutions, integrating with and expanding the capabilities of these products.
Daniel Robinson, Pebble Head of Product, explains: By supporting NVIDIA Holoscan for Media, Pebble can deploy PRIMA into dynamic media facilities as envisioned and recommended by the EBU, which enables many media applications to run on a shared compute platform rather than purpose-built hardware. A unified platform reduces administrative overhead and management while allowing for re-use and maximising utilisation across an entire platform, thus driving down costs with the added bonus of being more sustainable. NVIDIA Holoscan for Media also provides reference architectures for supportable large-scale Kubernetes [the open-source container orchestration system for automating software deployment, scaling, and management] environments with PTP, high-bandwidth network, ST 2110, and GPUs.
Broadcast and entertainment studios are looking for the latest architectures that provide more sustainable and cost-saving opportunities to meet their extensive media business needs, said Guillaume Polaillon, Product Line Manager for Live Media Solutions at NVIDIA. By using Holoscan for Media, PRIMA can bring these innovative solutions to life with enhanced scaling and security for media workflows, helping to realize a new generation of broadcast and media content.
Pebble has worked with NVIDIA to build a comprehensive ecosystem that ensures common services such as networking, storage, and traffic management for users to harness.
More NAB News at Creative COW
April 14, 2024Hitachi Kokusai Demonstrates ST 2110 Studio Production WorkflowTo be shown at NAB Show 2024, new Interface Kit efficiently moves uncompressed SDI
April 14, 2024Grass Valley Showcases Industry-Leading Innovations and Continued Growth Milestones at NAB Show 2024Grass Valley, a leader in live production solutions, is pleased to announce
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Pebble Collaborates with NVIDIA to Bring PRIMA - Pebble's State-of-the-Art Software Platform - to NVIDIA Holoscan for Media 
