
Super Bowl LVIII: CBS Sports Rolls Out 1080p HDR Production Workflow, Will Distribute 1080p HDR Feed on Paramount The Big Game will be produced in 1080p HDR, upconverted to 4K HDR for MVPDs, and downconverted to 1080i SDR for delivery to CBS viewers By Ken Kerschbaumer, Editorial Director
Tuesday, February 6, 2024 - 3:13 pm
Print This Story | Subscribe
Story Highlights
Fans tuning into watch Super Bowl LVIII on Paramount will have a chance to experience the Big Game in 1080p HDR. Producing it has been a year-long process of experimentation and new workflows, moving toward a production environment in which this year's show is produced in 1080p HDR, upconverted to 4K HDR, and downconverted to 1080i SDR for delivery to viewers on CBS.
No pun intended, but it was paramount [to have Paramount ] as our internal distribution platform for HDR, says Mike Francis, VP, engineering and technology, CBS Sports. We've been able to work closely with the streaming team and the distribution team to do tests every week [of the season] leading up to this. We are responsible for the production side, but there's a big component on the distribution and the streaming side to make it work.
According to Greg Coppa, VP, technology, CBS Sports, CBS recognized a year ago that, to flip the HDR switch on Super Bowl LVIII, the technical, operations, and production team needed to be working in 1080p HDR all season long. We had to be able to produce our NFL A game in HDR beginning with Game 1 of this season if we wanted to do the Super Bowl.
CBS Sports began the journey to HDR in 2017, starting with golf, Francis points out. It was immediately one of the most breathtaking pieces of video I'd ever seen. It popped, especially being on a golf course and with the lighting. But we knew there was a lot of work to do because we didn't want to produce HDR if it meant sacrifices to production and the inability for production to do their storytelling.
Getting to this point has meant being ready to get content from legacy shows or edits and graphics converted to HDR but also things like converting the monitor wall in the production truck.
We want the director and TD [and others] to see an accurate representation of the production, Francis says. We made upgrades to a full-HDR monitor wall for the NEP Supershooter CBS production unit for our NFL A games. That means they can see it in a native-HDR format and not have to question something that may look a little washed out.
Almost 100% of the cameras will be HDR-native. We do have a few POV cameras that will need to do color mapping to get the HDR look, Francis says. But the vast majority of cameras, even our pylon vendors and most of our POVs, are able to do native HDR and can operate in HLG.
HDR and SDR Versions Will Be Sent to CBS Broadcast Center Although the team will produce everything in 1080p HDR, when the signal leaves the truck, two versions will be sent to the CBS Broadcast Center in New York City: a 1080p HDR version and 1080i SDR version (Nickelodeon will be producing its coverage in 1080p SDR).
One of the major decisions facing a distributor of HDR content is which LUT, or look-up table, to use to transform from HDR to SDR or SDR to HDR. CBS chose the Sony LUT.
The look we wanted to achieve, says Coppa, is the Sony look, which has been the gold standard of what we've produced. That was the look we were going for. The fact that most of the cameras are manufactured by Sony also made the LUT attractive.
Although the cameras and in-game edits will be done in HDR, graphics and pre-produced pieces have been created in SDR. That required CBS Sports to develop a workflow to convert the SDR graphics to HDR and then back to SDR. We worked with the graphics team, says Coppa, and they were able to create a round-trip workflow that was essentially transparent.
The decision to produce in 1080p HDR rather than in SDR and upconvert is paying dividends for SDR viewers, he adds: The thing we are proudest of is, the SDR product that the country saw this year was derived from HDR. We didn't receive any negative feedback, and that to me is confirmation that what we are doing is very, very good.
When comparing native SDR and derived SDR, the CBS technical team objectively sees greater detail in the highlights and darker elements of the picture compared with natively captured SDR content, Francis says, adding that he hopes for a really positive reaction from HDR viewers, especially given that Allegiant Stadium has a solid lighting environment. That will help things pop. The SDR audience won't know the difference, but we are hoping for a large HDR audience as well.
Paramount will be the primary place for that HDR audience to tune in to see the broadcast, with the 4K HDR feed supplied to various MVPDs (multichannel video programming distributors) and vMVPDs (virtual multichannel video programming distributors).
Advances in the production tool chain enable HDR, but there are still some pain points and room for improvement: on the graphics side, for example, developing the reference environment for the production team to build elements and determining how converting from HDR to SDR affects artistic intent.
There are advances being made, says Coppa, and we need things like Adobe to be consistent when exporting from Premier vs. Media Encoder. Ironing out that type of stuff is important, but I'm confident it will happen.
Pre-Produced Packages Will Be Converted From SDR Only the in-game edits will be edited in HDR; packages and other elements will be converted from SDR. We are at around 85% of the environment being an HDR ecosystem, says Francis. It's the graphics and editing workflows that we will need to work through.
Archiving will also be done in 1080 HDR, all part of a process in which, Coppa sa
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
29/08/2026
Odyssey & Oracle console software update incoming
With a second console now joining their O-Series, SSL have announced the upcoming launch of O-Series V2.0,...
29/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/08/2026
PlayBox Technology is heading to IBC2026 with a clear message: the future of broadcast and streaming is not about replacing everything it is about making what...
29/08/2026
Berklee Announces Fall 2026 Signature Series This years concerts feature MonoNeon, Brandon Woody, Marcus Gilmore, and Caroline Davis, alongside Berklee Asia R...
28/08/2026
KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...
28/08/2026
(L-R) Topher Grace, Cristin Milioti, Delaney Quinn, Casper Kelly, and Keegan-Michael Key pose with the character Buddy at the Buddy Premiere during the 2026 S...
28/08/2026
The Italian orchestra, reimagined
IK Multimedia have announced the upcoming launch of Sinphonica, a new family of Italian orchestral instruments designed f...
28/08/2026
Voice-isolation plug-in boasts sub-10ms latency
Launched in 2025, CEDAR Audio's Icons range was created with the aim of bringing the company's renow...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...
28/08/2026
Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...
28/08/2026
Joseph Bell Announces VFX & Animation World Atlas 2026
Joseph Bell August 28, 2026
1 Comment
Joseph Bell's Visual Effects & Animation World Atlas ...
28/08/2026
Paris-Troyes en Champagne Goes Live on France.tv with AVEO
Brie Clayton August 28, 2026
0 Comments
Regional audiovisual company builds broadcastgrade ...
28/08/2026
DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026
Brie Clayton August 28, 2026
0 Comments
DHD.audio has chosen IBC 2026 as the la...
28/08/2026
Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...
28/08/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...
28/08/2026
TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026
New TSL Hummingbird capabilities including Dante control routing, toge...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...
28/08/2026
Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...
28/08/2026
Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...
28/08/2026
At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...
28/08/2026
SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026
SportsBox brings flexibility without compromise to high...
28/08/2026
Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO
Riedel Communications is strengthenin...
28/08/2026
LA JOLLA, CA-Scripps Research has established the Pete Schultz Fund for Innovati...
28/08/2026
LA JOLLA, CA-Chemical structures called cyclopropanols are among the most useful...
28/08/2026
Friday 28 August 2026
Sky Secures Approval for Major Livingston Campus Investme...
27/08/2026
ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...
27/08/2026
Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...
27/08/2026
NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...
27/08/2026
Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...
27/08/2026
BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...
27/08/2026
TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...
27/08/2026
MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...
27/08/2026
Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...
27/08/2026
Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...
27/08/2026
Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...
27/08/2026
Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...
27/08/2026
Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...
27/08/2026
The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...
27/08/2026
FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...
27/08/2026
Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...
27/08/2026
MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...