Sony Pixel Power calrec Sony

Avid Unveils Host of Platform Innovations and New Products at IBC2017

15/09/2017

In its largest-ever set of launches at an IBC Show, Avid continues to drive major innovations and introduces the MediaCentral production suite, next-generation 4K/IP video servers, expanded graphics line-up, and new solutions and services created for the cloud, and more

Avid (Nasdaq: AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals today launched an unprecedented rollout of major new products at its largest-ever unveiling at an IBC Show. Driven to solve the industry's most pressing challenges through a globally connected platform and cloud infrastructure that throws open the doors to a new world of media performance and profitability, Avid has expanded its industry-leading portfolio with a new production suite and user experience for MediaCentral , the new Avid FastServe next-generation 4K/IP video server family, and the extended Maestro graphics family, among other announcements including new cloud-based solutions, tools and services.

At IBC2017, Avid is delivering on the promise of the cloud, laid out just five months ago at Avid Connect 2017, to help our customers and the industry at large better manage the disruptive forces that have been bearing down on them for far too long, and achieve new heights in creativity, efficiency and flexibility, said Avid Chairman and CEO Louis Hernandez, Jr. Coming full circle with all of our introductions this week at IBC, this is precisely what we had envisioned after thousands of industry professionals crystallized their priorities through the inaugural Avid Customer Association vote to guide our strategic priorities. Thanks to their collective voice, Avid is innovating faster than ever to help them solve their most pressing needs, and they should only expect to see us accelerate the pace.

Empowered by Avid tools, services and the MediaCentral platform the industry's most open, tightly integrated and extensible platform designed for media Avid customers move from closed to open environments, from linear to dynamic workflows, from point products to integrated solutions, and from siloed operations to connected creative teams. Visitors will experience a host of Avid innovations during IBC2017 (Hall 7, Booth #J20) including:

Next-Generation Media Production Suite: MediaCentral powering the simplest to the most complex workflows for news, sports, and post production to connect every user in a completely integrated workflow environment with a unified view into all their media. Completely customizable and modular, the MediaCentral production suite features groundbreaking cloud-based user experience; workflow modules and apps for editorial, production, news, graphics, and asset management; and a wide array of media services and partner connectors.

MediaCentral | Cloud UX an easy-to-use and task-oriented graphical user interface that runs on virtually any operating system or mobile device, and is available to everyone connected to the platform.

Certified cloud service offerings on Microsoft Azure for news, post, and asset management.

New Media Composer innovations including MediaCentral | Panel for Media Composer, Media Composer | Cloud VM and Media Composer | Cloud Remote for greater deployment flexibility.

A tech preview of integrated Microsoft Cognitive Services, which applies the latest machine-learning algorithms to content libraries, automatically indexing content to extract streams of time-based metadata.

Sibelius | Cloud Sharing service (included with Sibelius 8.7) enabling composers to share music scores to their own personal cloud space, embed scores in a webpage, and invite anyone to flip through pages and play compositions using any device.

Avid FastServe Video Server Family building on the rich heritage of industry-leading AirSpeed and PlayMaker video servers, the Avid FastServe family is tightly integrated into the Avid MediaCentral platform as part of the industry's most comprehensive UHD/4K workflow.

Maestro Graphics Family a more unified and powerful graphics product line-up that has deeper integration with Avid MediaCentral enabling content creators to work faster and more efficiently, and helps them to distinguish their brand to set themselves apart from the competition and build viewer loyalty.

MediaCentral Solutions for Post Production enabling small and mid-sized creative teams to enhance collaboration and deliver their best work faster, as well as working more efficiently with 4K and other demanding formats.

MediaCentral Solutions for News enabling broadcasters to deliver breaking news first on every consumer platform, and accelerate every aspect of their media production workflow.

MediaCentral Solutions for Sports arming sports broadcasters and venues with tools to streamline delivery of content in UHD with 2D and 3D graphics on TV and the broad range of devices sports fans now use to follow their teams.

Avid Artist | DNxIV peripheral offering a wide range of analog and digital I/O to plug into today's diverse media productions, working with a broad spectrum of professional Avid and third-party video editing, audio, visual effects, and graphics software.

Avid NEXIS | PRO storage now scaling to 160 TB twice its previous capacity giving small post facilities the ease-of-use, security, and performance advantages enjoyed by larger Avid NEXIS customers.

Avid NEXIS | E2 storage now supporting SSD drives to deliver the extreme performance required when working with multiple streams of ultra-high-resolution media in real-time. Additionally, Avid NEXIS Enterprise systems now scale to 4.8 PB of raw storage, leveraging new 100 TB Media Packs.

For more information about Avid at IBC2017 and to set a demonstration appointment, please visit www.avidblog
LINK: http://www.avid.com/press-room/2017/09/ibc2017...
See more stories from avid

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

28/02/2026

FOX Sports Waves Green Flag on 2026 IndyCar Season With Driver's Eye, Heads Up Display, Live Drones

With two features seen in Formula 1 coverage, the broadcaster aims to bring view...

28/02/2026

Secretary of War Pete Hegseth Visits L3Harris Solid Rocket Motor Site

Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....

28/02/2026

2026 NAB Show Expands Sports Summit to Four Days

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Three TV5Monde FAST Channels Launch on Plex

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Nielsen Introduces 200+ New Advanced Audience Segments

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

SBE Launches Annual Membership Drive

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Gray's Fox 12 Inks Deal for Portland Fire And Portland Thorns Games

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band's Tribute to Eddie Palmieri

Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...

28/02/2026

Berklee Announces Two New Summer Programs in Los Angeles

Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...

28/02/2026

NVIDIA and Partners Show That Software-Defined AI-RAN Is the Next Wireless Generation

AI-RAN is moving from lab to field, showing that a software-defined approach is ...

28/02/2026

NVIDIA Advances Autonomous Networks With Agentic AI Blueprints and Telco Reasoning Models

Autonomous networks - intelligent, self-managing telecommunications operations -...

28/02/2026

Final Trailer for BEASTARS Final Season Part 2' Roars Toward the Series' Emotional Conclusion

Back to All News Final Trailer for BEASTARS Final Season Part 2' Roars Tow...

28/02/2026

February 27, 2026

New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...

27/02/2026

Scripps Appoints Oliver Gray as Vice President, Network Sports and Client Partnerships

The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...

27/02/2026

Gotham Sports App Now Available for Purchase Through Prime Video

The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...

27/02/2026

ESPN, Horizon League Extend Long-Standing Rights Agreement

ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...

27/02/2026

NETGEAR to Showcase Expanded Broadcast Portfolio at 2026 NAB Show

At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...

27/02/2026

Teatro alla Scala Elevates Backstage Communication with Riedel's Bolero Wireless Intercom System

Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...

27/02/2026

Lyuno Leverages Dante AV for Synchronization of Audio and Video Content

Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...

27/02/2026

Chyron Releases Weather 2.3 with New Data and Automation Features

Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched. The release includes...

27/02/2026

Telestream Advances Production-Ready AI Across its Product Portfolio

Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...

27/02/2026

Horizon Sports & Experiences, TOGETHXR Launch Joint Venture to Power Future of Women's Sports

Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...

27/02/2026

NBC Reunites Bob Costas, Doug Collins and 1990s NBA Legends for Spurs-Sixers on March 3

Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...

27/02/2026

IndyCar Season Opener: A Look into the Productions' Fast-Track IP Transformation

Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...

27/02/2026

SVG GameDay, Ep. 5: Philadelphia Eagles' Alessandra Lane Behind the Birds in South Philly

In-venue and creative video staffers at the professional and collegiate level ha...

27/02/2026

Ratings Roundup: NBC Sports Takes Gold With Milano Cortina 2026 Viewership Hitting All Time Highs

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

27/02/2026

SMX League Partners with Owl AI as Official AI Trailblazer to Revolutionize Action Sports Technology

Owl AI a pioneer in artificial intelligence for professional sports, announces a...

27/02/2026

Formula 1 Re-Ups Broadcast Deals With beIN SPORTS in Asia, ESPN in Latin America/Caribbean,

With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...

27/02/2026

YES Network Spotlights Brooklyn Youth With Kid Reporter' Broadcast Initiative

12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...

27/02/2026

ESPN Explores New POVs With CapCam, EarCam for NBA All-Star Celebrity Game, College Softball

Entire CapCam system - including camera unit, RF transmitter, and battery - is h...

27/02/2026

Gorillaz Invites Fans Into Its World With Exclusive Spotify Experience and London Mural Quest

Since its inception, Gorillaz has been known for blending art with genre-bending...

27/02/2026

Find Your Next Great Listen With Spotify's New Audiobook Charts

This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...

27/02/2026

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivity via satellite

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...

27/02/2026

Designing AI based features in the MSC

In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...

27/02/2026

Has Video outgrown your DAM?

Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...

27/02/2026

NAB

The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...

27/02/2026

32.6 Million Watch 2026 State of the Union Address

NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...

27/02/2026

Atomos Introduces Ninja RAW HDR Monitor-Recorder At CP+ Trade Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Scripps to Reacquire 23 ION Stations

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Survey: 88% of Sports Execs Bullish on Industry's Prospects

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Chyron Releases Weather 2.3 With New Data and Automation Features

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

TVB: Linear TV Still King

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

AJA U-TAP Helps Stary Technologies with Courtroom Evidenc...

Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...

27/02/2026

Foundry releases Nuke 17-0

Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...