Unreel Introduces UX VS Lite for Trackle Virtual Sets in Partnership with Ro Video

Unreel Introduces UX VS Lite for Trackless Virtual Sets in Partnership with Ross Video Delivers a No Ceiling Approach

Iroquois, Ontario, Canada July 29, 2013 Unreel, an industry leader in Virtual-Set (VS) and Augmented-Reality (AR) solutions for broadcast television, announces the availability of UX VS Lite, a new member of its UX product line, designed to support trackless virtual sets. UX VS Lite is a full-featured, easy-to-use product for customers seeking a low-cost entry point into the world of virtual sets. UX VS Lite provides a no ceiling upgrade path, enabling its users to smoothly transition to fully tracked, multi-camera VS or AR solutions while preserving their software and training investments.

The objective of UX VS Lite is to deliver an affordable trackless virtual set control system that leverages all of the strengths of the flagship Unreel Xperience, notably its ease-of-use and richness of features, while leaving open the option to move into more sophisticated tracked solutions. UX VS Lite users can easily upgrade to the full UX VS product for both virtual sets and augmented reality leveraging the range of camera tracking options it provides should their requirements grow or change. This approach enables customers to get into the game without breaking the bank, while also eliminating the risk of being locked into an entry-level product with limited features.

Our singular business focus is virtual sets and augmented reality, and we're pleased to be able to now offer a complete range of UX products, said Paul Lacombe, CEO of Unreel. We're looking forward to growing our product capabilities as this technology becomes mainstream over the next several years.

UX VS Lite is designed to work with the Ross Video's powerful XPression 3D graphics engine. Unreel's UX VS Lite touchscreen user interface enables customers to easily setup and control a full 3D virtual set. Within this environment, UX VS Lite provides customers with the ability to: create animated camera moves; move, scale, and animate virtual objects; trigger complex multi-step animations; and place stills, movies, and/or live video into the scene.

We're excited that Unreel is launching UX VS Lite to complement their current UX AR and UX VS products, said Brian Olson, Director of Graphics Marketing Product Management at Ross Video. We believe in providing our customers with the products they want, with a growth path to the future, and Unreel's UX product line now fulfills that need.

UX VS Lite has proven the perfect fit for top systems integrator Integrated Media Technologies (IMT). IMT is leveraging Unreel's UX VS Lite to develop broadcast training centers with multiple virtual set designs for a Fortune 15 client. Using Unreel's UX VS Lite and Ross Video's XPression graphics engine, the client is able to start with a single camera, non-tracking system with an easy growth path to a complete multi-camera tracked VS system in the future all with minimal operator learning curve and simple system upgrades.

We're really pleased with being able to offer our Fortune 15 customer a virtual set system they can grow into, said Chandos Mahon, VP of Sales, IMT. Working with Unreel has been great. They assisted our design team in developing three virtual sets for our client, and have instructed our commissioning and training teams in operations. It's been a great partnership.

About Unreel

Unreel is the industry leader in next-generation Augmented Reality (AR) and Virtual Set (VS) solutions for broadcast, web, and on-set visualization for feature film production. Unreel's UX software delivers unprecedented control of AR and VS elements in an intuitive touchscreen interface, enabling the delivery of tailored customer solutions. Clients include CBS, CNBC, ESPN, NBC, NESN, NASDAQ, Reuters, Pentagon, and the Social Security Administration. Feature-film credits include iRobot, Speed Racer, X-Men Origins, Alice in Wonderland, and OZ: The Great and Powerful. Unreel's headquarters are co-located with Academy Award-winner, Douglas Trumbull, at Trumbull Studios in Southfield, Mass. For more information, visit www.unreel.com.

About Integrated Media Technologies

Integrated Media Technologies Inc. (IMT) is a digital media and technology company with offices in Los Angeles, San Jose, Dallas, and NYC. In 2011, Inc. Magazine ranked IMT as the 25th fastest growing private company in the Technology Services industry. IMT serves the broadcast, telecommunications, media & entertainment, IT, institutional, commercial real estate and hospitality sectors with a broad range of solutions designed to drive new value and efficiencies from technology. Learn more at: http://www.imtglobalinc.com tel: 877.761.9770

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross' award winning product line includes Vision, Vision Octane, Vision Tritium, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm Video Servers; OverDrive Automated Production Control Systems and Inception Social Media Management System; XPression Character and 3D Graphics Generator; NK Series Routing Systems and Ross Robotics. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

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Unreel Press Contact:

Chris Mollomo

Marketing Director

t. 413.429.6350

e. chris@unreel.com

IMT Press Contact:

David Goggin

t. 323.465.5637

e. mrbonzai@mrbonzai.com

Ross Video Media Contact:

Sara Bell

Media Relations Co-ordinator

t. (613) 652-3020

f. (613) 652-4425

e. sbell@rossvideo.com

Ross Video Media Contact EMEA:

St

LINK:	http://www.rossvideo.com/about-ross/press-releases/library/xpression/u...
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