Sony Pixel Power calrec Sony

What Media Management trends will run the show in 2022?

25/01/2022

2021 is history. With 2022 moving quickly as a flash at VSN, we believe it's time to analyze what trends will be in the spotlight in the Broadcast and Media industry during the next twelve months. A look into a future at which we already gazed at during our last webinar, available on VSNPlay.

1. Cloud & SaaS are here to stay.

We've been hearing about cloud as a future trend for years, but now it has become a reality of the present. Boosted by the remote needs of the pandemic and the new connectivity possibilities, it seems that cloud technology is here to stay.

We can confirm this trend by looking at IABM's data, according to which 45% of the Broadcast & Media companies implemented this technology in 2021. If we leave the past behind and look into the future, according to The DPP, we will see how a third part of the industry's professionals plan to acquire cloud solutions in 2022. Thanks to the improvements in connectivity with more powerful bandwidths and the arrival of 5G, it's easier than ever to jump into the cloud.

In this white paper, we reviewed how VSN's products are to this environment and the multiple advantages that cloud technology can bring to our business. One of the main ones is highly valued nowadays: We are referring to its improved accessibility due to the unreliability of physical installations. Furthermore, the cloud allows a low-cost installation and support thanks to this.

In addition, we should highlight the flexibility and scalability of this technology. Not many companies are willing to pay for services that they don't use; with cloud environments, they can contract microservices or scale the products according to their needs, which leads to cost savings. This usually comes hand in hand with the SaaS business model, in which the client only pays for what they actually use.

2. Everybody is talking about Artificial Intelligence.

Artificial Intelligence is the new black. We are not talking about a revolutionary robot to improve housekeeping, but it has been the most discussed topic online with 175,000 technical articles, according to Walkme. All in all, it's a trend that the Broadcast and Media industry hasn't avoided. IABM's Media Tech Business Tracker stated that 26% of the companies use this technology in their daily operations, and the vast majority of the sector plans to incorporate these functionalities in the following years.

If we go deeper into the adoption figures, we can see how the Broadcast & Media industry mainly uses this technology in media asset management (38%). 2022 will be the year of automated content cataloging via Artificial Intelligence tools. Thanks to the integration of VSNExplorer MAM with the leading AI engines of the market, VSN is completely prepared for this reality. A remarkable use case of these functionalities was featured along with RTVE during the last FIAT/IFTA World Conference.

3. Implementation of remote workflows

Two years ago, you would have probably been reading these lines from your office. Today, there is a high possibility that you are checking this article working at home. The beginning of the COVID-19 pandemic in March 2020 forced all the industries to adapt to a new remote reality.

For some companies, this new reality wasn't a surprise, but for others, it was a change in their workflows that required a lot of work and effort. As we mentioned, cloud technology has made this process easier, hand by hand with other functionalities that we incorporated into our daily activities.

For the Broadcast and Media industry, the main bet on remote workflows took place in the production field. As we detailed in previous articles, we can find an excellent example in how the major sports events of last summer were produced remotely, and it's a trend that will endure during 2022.

VSN is ready for this remote reality. Thanks to the web interface of products like VSNExplorer or VSNCrea, users only need a web browser to work with them from any place; the office, home or even the beach (provided there's good connectivity, of course). In addition, VSNExplorer PAM and Wedit are the allies that any professional would like to have on its remote workflow.

If you want to go deeper into 2022's trends, do not hesitate to check our last webinar on VSNPlay. We have no doubt that this year is going to be a thrilling one, in which we hope the sanitary situation will stabilize once and for all. That will allow us to meet again at physical tradeshows after more than two years. Considering this small glimpse into the future of these twelve months, we can only hope that this will be the case.
LINK: https://www.vsn-tv.com/en/media-management-trends-2022/...
See more stories from vsn

Most recent headlines

18/12/2025

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

2026 NAB Show Opens Registration, Unveils Major Program Enhancements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

YouTube Wins Global Rights to Stream the Oscars

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

PGA TOUR Studios Teams up with SES for Hybrid Content Distribution

Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...

17/12/2025

The EU Investigative Journalism Award 2025: bold reporting, regional impact, and rise in public-interest journalism

Investigative journalists across the Western Balkans and T rkiye continue to con...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

17/12/2025

Ring In the New Year With New Playlists Mixed by Artists, and More Spotify Hacks

The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...

17/12/2025

Clear-Com's Arcadia Central Station Links Toledo Walleye and Mud Hens Venues with...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

17/12/2025

Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen's The Gauge

Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day NFL Games ...

17/12/2025

EdgeBeam Wireless Makes Initial Sale, Expands Executive Team

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Warner Bros. Discovery Tells Shareholders to Reject Paramount Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

NDI, Zoom Collaborate on Seamless Connectivity

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcasters Mark Momentous Year of Challenges Amid Viewing Fragmentation

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Tennessee Public Broadcaster to Trial AI Metadata

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Chyron Unveils New AXIS Maps

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcast Solutions Group Acquires PMT Professional Motion Technology

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Texas Attorney General Takes Aim at 5 TV Manufacturers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

DirecTV Wins Appeal in Retransmission Price-Fixing Suit

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

E.W. Scripps Rejects Sinclair Takeover Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration

KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...

17/12/2025

Dolby and LG Unveil a New Era of Home Audio With the World's First Soundbar Audio System Powered by Dolby Atmos FlexC...

December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...

17/12/2025

Heated Rivalry will be coming to Sky and streaming service NOW on 10 January

Wednesday 17 December 2025 Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...

17/12/2025

Inside The Unseen World Of Indian Customs: Netflix Reveals The Brave Heroics Of The Customs Officers In Taskaree

Back to All News Inside The Unseen World Of Indian Customs: Netflix Reveals The...

17/12/2025

Netflix announces PAPARAZZI KING: the docu series coming to Netflix on January 9th

Back to All News Netflix announces PAPARAZZI KING: the docu series coming to Ne...

17/12/2025

Netflix Unveils First Look at 'Jo Nesbo's Detective Hole' Premiering on March 26, 2026

Back to All News Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...

17/12/2025

Netflix Welcomes Warner Bros. Discovery Board Recommendation

Back to All News Netflix Welcomes Warner Bros. Discovery Board Recommendation Business 17 December 2025 Global Link copied to clipboard After Careful Revi...

17/12/2025

RT announces appointment of Kathy Fox to role of Commissioning Editor, Documentaries and Features

RT has announced that Kathy Fox has been appointed Commissioning Editor with re...

17/12/2025

UC San Diego Lab Advances Generative AI Research With NVIDIA DGX B200 System

The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...

17/12/2025

Into the Omniverse: OpenUSD and NVIDIA Halos Accelerate Safety for Robotaxis, Physical AI Systems

Editor's note: This post is part of Into the Omniverse, a series focused on ...

17/12/2025

The Glitterball awaits: Dancing with the Stars unveils dance pairings for 2026

With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...

16/12/2025

Stranger Things' Playlist Takeover Challenges Fans to Decode Clues and Unlock Exclusive Volume 2' Content

Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...

16/12/2025

Spotify and NAVER Bring Music Integrations and Premium Benefits to Korea

Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...

16/12/2025

Around the World With Spotify Wrapped: 2025 Fan Destinations You Had to See

2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...

16/12/2025

L3Harris Delivers Most Powerful Thrusters for NASA's Lunar Gateway

Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...

16/12/2025

Palantir and L3Harris: Reindustrializing Defense Through AI-Powered Production

The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...

16/12/2025

NFL Boosts Broadcast, Streaming Viewing Share in November

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/12/2025

Spanish Broadcaster Updates Playout With Pebble Solutions

SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...

16/12/2025

Telescript International Buys Prompter Software Company

NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...

16/12/2025

Ookla: T-Mobile Is Fastest Fixed Wireless Access Provider

As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...

16/12/2025

Apple TV App for Android Now Supports Google Cast

Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...

16/12/2025

PT Telkom Satelit Indonesia and Space42 Explore Partnership to Extend 5G Direct-to-Device Services

Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...

16/12/2025

VEON Announces Release Date for Full Year and Fourth Quarter 2025 Results of Both VEON and Kyivstar

16 Dec 2025 VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...

16/12/2025

VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acquisition of Solar Power Company

16 Dec 2025 VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...

16/12/2025

Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro Star in Swedish Thriller Series Bytet'

Back to All News Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...

16/12/2025

Docu-reality 'My Korean Boyfriend' Gets a Trailer and Premiere Date: January 1st. Is Real Life Really like a K-drama?

Back to All News Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...

16/12/2025

Czech TV Elevates Video Streaming with Harmonic

Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...