The Spanish game production industry continues to grow albeit with extreme atomization
01/02/2019
El sector espa ol de producci n de videojuegos factur 713 millones de euros en 2017, un 15,6 % m s que 2016, e increment su plantilla en un 16,5%, alcanzando los 6.337 profesionales, seg n revela el Spanish White Paper game development en su edici n 2018, que ha sido presentado este mi rcoles en Madrid por la Asociaci n Espa ola de Empresas Productoras y Desarrolladoras de Videojuegos y Software de Entretenimiento (DEV) with the support of ICEX Spain Export and Investment.
The presentation has been attended in the opening ceremony of Reyes Maroto, ministra de Industria, Comercio y Turismo, y del Minister of Culture, Jos Guirao.
El Libro Blanco, que este a o cumple su quinta edici n, se dirige a los estudios desarrolladores, a los profesionales actuales y futuros, a las entidades p blicas y, tambi n, a inversores privados nacionales e internacionales, as como a toda la sociedad en general, siendo una inmejorable herramienta para conocer en profundidad la industria y el mercado del videojuego en Espa a y recabar toda la informaci n posible para la toma de decisiones y la elaboraci n de planes de inversi n y apoyo p blico de cara a los pr ximos a os.
Company profile El censo espa ol de empresas legalmente establecidas y constituidas que se dedican al desarrollo y a la producci n de videojuegos asciende a 455.
The 81 % de las empresas activas se cre en los ltimos 10 a os. Tras un fuerte crecimiento experimentado hace poco m s de un lustro, el n mero de empresas que se dedican al desarrollo y a la producci n de videojuegos en Espa a se hab a redimensionado en 2017 para luego estabilizarse en el siguiente a o.
Pese a este estancamiento en el n mero total de empresas, sigue existiendo un gran potencial de crecimiento, habi ndose censado alrededor de 160 proyectos a la espera de constituirse como entidad legal.
El gran incremento del n mero de empresas durante la ltima d cada no ha ido sin embargo de la mano de una consolidaci n que haya permitido su crecimiento sostenible. El resultado es un tejido empresarial extremadamente polarizado, compuesto por una broad base of micro. El 88 % de las empresas factura menos de 2 millones de euros y el 74 % emplea a menos de 10 personas.
La mayor parte de las empresas se concentran en cuatro comunidades aut nomas: Catalu a, Madrid, Comunidad Valenciana y Andaluc a.
La industria productora de videojuegos es altamente exportadora, ya que el 67 % de los ingresos proviene de los mercados internacionales, un 10% m s con respecto a 2016. En particular, el peso de los mercados norteamericano y asi tico creci en 2017 un 4 % para ambas regiones, lo que es un dato positivo considerando que se trata de los principales mercados mundiales.
Turnover and employment Spanish producer sector videogames factur en 2017 un total de 713 millones de euros, un 15,6% m s que 2016. De la misma manera, increment su plantilla en 2017 en un 16,5%, alcanzando los 6.337 profesionales.
Seg n las previsiones, la facturaci n crecer a un ritmo anual del 23 % (CAGR 2017-2021), lo que supondr a alcanzar en 2021 los 1.630 millones de euros de facturaci n. De la misma manera, podemos estimar un crecimiento del empleo a una tasa compuesta anual (CAGR 2017-2021) del 18,2 %, hasta llegar a los 12.379 empleos directos en 2021.
Sin embargo, se trata de un crecimiento que se debe en su mayor parte a las empresas de gran tama o. La mitad de la facturaci n del sector corresponde a las empresas con facturaci n superior a los 50 millones de euros. Asimismo, el 59 % del empleo lo conforman aquellas empresas con
una plantilla superior a los 50 empleados.
Por otro lado, las microempresas que facturan menos de 2 millones de euros y emplean a menos de 10 personas suman juntas solamente el 8 % de la facturaci n y el 7 % del empleo.
Business models El 81 % de las empresas desarrolla propiedad intelectual propia. Por otro lado, el 42 % desarrolla videojuegos por encargo y el 20 % publica sus juegos o juegos de terceros. El 21 % tambi n lleva a cabo actividades formativas, por su cuenta o en colaboraci n con centros de formaci n. Una
de cada cuatro empresas desarrolla serious games.
Los modelos de negocio digitales son los que m s facturaci n generan de media para las empresas espa olas de videojuegos: en primer lugar la venta digital, seguida por los modelos de negocio free to play con monetizaci n por publicidad o compras in-game. Los videojuegos por encargo, de media, ya representan un cuarto de los ingresos del sector.
Platforms and Tools La plataforma m s utilizada por las empresas y estudios espa oles sigue siendo el ordenador (PC y Mac), que en los ltimos a os ha aumentado su presencia. Le siguen los dispositivos m viles (Android por encima de iOS), aunque su uso est decreciendo de forma importante. Por otro lado, las consolas Playstation 4, Nintendo Switch y Xbox One est n siendo cada a o m s utilizadas y podr an llegar a superar a los dispositivos m viles el a o que viene. En particular, la consola de Nintendo ha visto duplicar su uso por las empresas espa olas en el ltimo a o.
It is noteworthy that almost all platforms virtual reality have been decreasing use con respecto al a o anterior. Solamente Oculus Rift y Microsoft Hololens han incrementado su presencia en las producciones de las empresas espa olas.
Los grandes retos que presenta la realidad virtual hacen que su implementaci n en los juegos espa oles haya disminuido de forma importante en el ltimo a o, junto tambi n, en menor medida, con la Realidad Aumentada. La Realidad Mixta, sin embargo, es el segmento que m s est creciendo, impulsada por las expectativas que generan plataformas co
LINK: | https://www.panoramaaudiovisual.com/en/2019/01/31/industria-espanola-p... |
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