Sony Pixel Power calrec Sony

Finding their voice - the women bringing parity to Pakistan's media


To increase women's participation; these four words, written down in four seconds, in a proposal can take months, if not years to achieve.

Especially, when the context is Khyber Pakhtunkhwa (KP) Province in north western Pakistan, where women make up almost an equal share of society (49%) but are far away from equity. Newsrooms remain male-dominated, 10% are women on average, which results in male editorial agendas and male protagonists in stories or interviews sharing their perspectives of life.

At the start of our Valley Voices project, a similar picture could be drawn for our partner TNN, the Tribal News Network based in Peshawar where contributions by women writers stood at 10% and two out of 11 staff in the newsroom were women.

Through training and involving more women over the past three years, women's contributions have increased by 40% and the ratio to men in the newsroom is closer to parity, 38.5% at the time of publication.

Measuring Success Such was the phenomenal response to our Valley Voices project; it was extended twice. Funded by the German Federal Foreign Office through ifa (Institute for Foreign Cultural Relations) as part of the Zivik funding programme, the result, after three years, is that more women living in a traditional, male-dominated remote district of Pakistan have found their voices. Women have been able to access journalism training and management roles as well as news which relates to them.

We're not just talking about the women journalists we helped to train with our partner Tribal News Network (TNN), but the audience themselves. Women living in KP's Mardan district were asked directly what stories they wanted and needed to hear, the outcome included radio shows for women on issues like health and education and a wealth of everyday stories that included a woman's point of view.

Amna Istemrajs story

I decided to become a journalist in 2019 after finishing secondary education.

At the start it was quite tough because I come from an extremely conservative background. Whilst my parents were very supportive, my uncle, aunts and grandparents were all against my decision.

For the last four years I've worked as a multimedia journalist, covering major topics which are considered taboo in our society such as interfaith harmony, women, land inheritance and female heroes. I've also covered climate change, recently working on the issue of flooding and how it's affecting the lives of women.

Now, when my family see my stories on social media, they are proud and everyone in the family has started supporting me. I like being a journalist because the job has introduced me to people and communities I would never have met otherwise. I like telling their stories and feel honoured that they trust me to do so.

As a woman journalist working in a conservative area, I want to give credit to Tribal News Network who have supported me all along and provided me with opportunities and training that I never imagined. They have worked really hard to polish my skills and I owe my success to them.

"I like telling their stories and feel honoured that they trust me to do so."

Amna Istemraj, a trainee and TNN journalist

The Domino effect: TNN has successively grown its women contributor's network, initially with young, aspiring citizen reporters like Amna, who were keen to pick up practical skills in radio production and digital storytelling after their theory-laden journalism degrees. They were joined in 2022 by women bloggers, literate and educated, full of thoughts and opinions that they want to share but confined to their households.

Making women visible in the media, as reporters as well as effective and accomplished citizens has had a ripple effect on other women. In 2022 alone, 27 women approached TNN asking if and how they can get involved.

The Maverick effect: TNN started out as a radio station in 2013. It has become digital-first since then but knows of the power of radio in rural areas with low literacy rates. The team discovered quickly that the reflective blog format would lend itself well for audio storytelling.

The 40 blog posts produced by women over a six-month production phase in 2022 were professionally recorded with the help of female voice artists and first published on Facebook and YouTube before turned into podcasts on Soundcloud, a new platform for TNN.

The devastating floods coincided with this phase, reinforcing the importance of audio recordings and making these first-hand accounts a valuable resource on the supply situation and issues, especially for marginalised groups such as pregnant women and children.

The blogs have inspired TNN to work with a new format, podcasting, which is true to their mission of providing independent and reliable information that empowers local communities in KP Province and that takes its radio expertise into the digital world. It has also opened up access to one of its target groups - illiterate women - who may seek an education after learning that other women have done the same.

Women's visibility To increase women's participation, there is the need for women's visibility, which has proven to be the biggest motor of motivation in our project. And of course, the motivation from our partner TNN to tackle this inequality in the first place.

Read more about our valley Voices from our latest annual review: Access All Areas

Explore our projects across the globe
See more stories from thompsonfoundation

Europe Stories


Dalet Releases Dalet Cut, the Fastest Web-based Editor

Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, lightning-fast multimedia a...


ABC helps to underpin brand safety standards in Southeast Asia

In this news item featured in Campaign, digital advertising companies operating in Southeast Asia have been recognised for their compliance with TAG's brand...


The latest data is now available!

Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...


Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...


Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...


GLOW Artist Trixie Mattel Reflects On Her Pop-Infused Inspirations

The world was introduced to the high-camp comedic antics of Trixie Mattel in the seventh season of RuPaul's Drag Race. A fan favorite, she returned in the s...


Mo-Sys updates G30 gyro-stabilised camera mount

Mo-Sys said it has listened to G30 users and made the mount easier to rig and operate, and even more precise and repeatable in its moves and positioning By Jen...


High Wire Post Production acquired by Milk VFX owner

High Wire provides editing, grading, sound design and mixing, subtitling, audio description and graphics By Jenny Priestley Published: June 9, 2023 High W...


Announcement of Currency Exchange Option

Amsterdam, 9 June 2023 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services,...


European start-ups, SMEs and Midcaps invited to submit a request for interest in IRIS tender

Photo credit: SES Press release - 9 June 2023 15:51 European start-ups, SME...


Four takeaways from the OpenADR++ Users Conference Europe

by Bill Chard Resillion was pleased to sponsor and attend the OpenADR Alliance's User Conference Europe, held in London on June 6th and 7th. Over two full d...


Top 3 takeaways from the Brand Safety Summit in London

It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered. Here's our ro...


EBU mourns the sudden loss of Rai's Head of Sports Rights, Pier Francesco Forleo

EBU mourns the sudden loss of Rai's Head of Sports Rights, Pier Francesco Fo...


RT Raidi na Gaeltachta named Radio Station of the Year as RT Takes Home the Torcs at 2023 Celtic Media Festival

The 2023 Celtic Media Festival concluded yesterday evening in Dungloe, Donegal, ...


Thales issues a 500m bond

Facebook Twitter LinkedIn Thales (Euronext Paris: HO) has issued on Wednesday 7th June 2023 a 500m, 3.625% fixed-rate bond maturing in June 2029. This i...


LE SSERAFIM Takes Its Daring Brand of K-Pop to the World as Our Latest RADAR Korea Group

From the very start, K-Pop girl group LE SSERAFIM made it known they would stand...


Unlock Your Podcast Potential With Spotify for Podcasters Masterclass

Coming up with a great idea for a podcast might feel like striking gold. But taking those next steps to create and host the show, build an audience, and even gr...


Cristobal Tapia de Veer, Composer of the Viral White Lotus' Theme Song, Reveals His Process and Expectations for Season 3

Plenty of TV sitcom theme songs stand the test of time. The singability of The F...


Marlink Simplifies Operations and Expands Network Flexibility with Upgrade to ST Engineering iDirect Dialog 2.5.1

Latest release creates a single return technology for all Marlink use Herndon, ...


Everything we know about: IPMX and what it means for the broadcast industry

Offering support for multiple codecs, and a cheaper option than SMPTE ST 2110, IPMX is becoming more prevalent within the media industry. TVBEurope talks to Ple...


NEP Group appoints new CEO

Martin Stewart has previously held the role of the companys chief financial officer, and also served as CFO for Sky UK By Jenny Priestley Published: June 8, ...


Kerensa Samanidis to oversee BBC iPlayer development

She will work on the delivery of iPlayers growth strategy and management of the overall iPlayer operation By Jenny Priestley Published: June 8, 2023 Update...


German AI-powered camera company secures investment from Jrgen Klopp

Sporttotal has developed fully-automated cameras, which leverage AI-powered software to follow the action, stream video and add graphic packages and statistical...


NEP Group Appoints CFO Martin Stewart as CEO

NEP Group Appoints CFO Martin Stewart as CEOPittsburgh | June 8, 2023...


ANGA COM: Full of bustle, pace and an industry intent on solving challenges

The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recogniz...



Press release - 8 June 2023 07:33 EUTELSAT AND ONEWEB DEMONSTRATE MULTI-ORBI...


Adobe Unveils New Innovations Across Adobe Experience Cloud

Adobe announces availability of Adobe Product Analytics for enterprise customers, as well as major enhancements to Adobe Mix Modeler, Adobe Experience Manager, ...


Adobe Brings Firefly and Express to Enterprises

New Enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organizations Firefly w...


Thales strengthen its partnership with the Italian Navy with a new Integrated Service Centre in La Spezia Naval Base

Facebook Twitter LinkedIn Thales will open in La Spezia Naval Base (Liguri...



Laura Fox announced as new show presenter, with Olympic medal winner Sonia onboard as coach on upcoming series RT today announced that the Ireland's Fitt...


EBU Members to cover Rugby Europe Sevens Championship Series with a multi-year agreement

EBU Members to cover Rugby Europe Sevens Championship Series with a multi-year a...


Creadores Latinoamericanos Muestran Su Creatividad con Video Podcasts

Muchos presentadores de podcasts est n acerc ndose de una nueva manera con los fans, a trav s del video. Los video podcasts introducen una dimensi n adicional d...


Criadores latino americanos mostram sua criatividade com podcasts em vdeo

Muitos apresentadores de podcast est o se aproximando dos f s de uma nova maneira: por meio do v deo. Os podcasts em v deo oferecem uma uma dimens o extra de in...


Latin American Creators Show Off Their Creativity With Video Podcasts

Many podcast hosts are getting up close and personal with fans in a new way-with video. Video podcasts introduce an extra dimension of interactivity and closene...


Turn It Up: Our Songs of Summer Predictions Plus the Hottest Summer Trends

From the dance floor to sandy beaches, people are celebrating the start of summer with sultry songs and temperature-raising tracks-and Spotify is getting right ...


Clear-Com Arcadia Upgrade Expands Northridge Church's Creative Boundaries

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......


Taiwan Mobile Selects Broadpeak's Origin Packager for Live Multiscreen Video Delivery

-- Broadpeak's BkS350 Origin Packager Ensures High-Quality Live Video Strea...


Robe Lighting acquires Avolites

According to Robe, it has a wealth of resources that will assist Avolites to accelerate its innovation and product development programmes By Jenny Priestley ...


VEON's Beeline Kazakhstan Launches IT Subsidiary QazCode

Amsterdam, 7 June - VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, anno...


VEON publishes Corporate Governance Report for financial year 2022

Amsterdam, 7 June 2023 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides connectivity and online services ( VEON or...


VOYRE transforms Samsung's VR Training Modules into works of art with Mistika VR

Published On: June 7th, 2023 data-orig-src=


Riedel Appoints Marion Dimayuga as General Manager of Southeast Asia

Wuppertal June 7, 2023 Riedel Appoints Marion Dimayuga as General Manager of Southeast AsiaRiedel Communications today announced that Marion Dimayuga has been...


NEP Singapore Moves into New Connected Production Facility

NEP Singapore Moves into New Connected Production FacilitySingapore | June 7, 2023...


FAST channels on track to hit $6.3bn in global revenue this year

It was a real pleasure for me to speak at MIPTV's first ever FAST & GLOBAL Summit last month. When you are addressing a standing room only' audience th...



Apple's world-class services are an integral part of many millions of users' everyday lives, from helping them discover new artists on Apple Music, to c...


The reference event 'NextSecure OT Cybersecurity' brings together more than 200 cybersecurity experts in Bilbao

Facebook Twitter LinkedIn S21sec, one of the European leaders in cybersecu...


Thales signs a Framework Agreement with Mastercard, a global leader in payment solutions

Facebook Twitter LinkedIn This partnership reflects the mutual commitment ...


Rohde & Schwarz presents first automated solution to speed up PCIe 5.0 and 6.0 cable and connector compliance testing

Rohde & Schwarz presents first automated solution to speed up PCIe 5.0 and 6.0 c...


Louis Theroux Serves Up a Unique Combination of Flavors' in His New Spotify Exclusive Podcast

During his career as an award-winning documentary filmmaker, journalist, broadca...


ST Engineering iDirect Announces Collaboration Agreement with Airbus Defence and Space

Satellite industry leaders will explore mutual synergies to optimize space to gr...