Sony Pixel Power calrec Sony

Is sports OTT set to transform the pay-TV industry?

15/11/2019

The rise of sports OTT has introduced a new wave of competition and innovation into the market.

And as a result, traditional providers have been prompted to adapt their pricing, packaging and overall value propositions to stay successful.

Meanwhile, several emerging specialist sports OTT aggregators are creating value-for-money global offerings, aggregating tier two and three rights not acquired by pay-TV providers. Of course, this proliferation of sports OTT services and providers potentially reduces demand for pay-TV.

With this in mind, Is sports OTT on the verge of transforming the pay-TV industry for good?

As part of the latest Pay-TV Innovation Forum, we spoke to a number of executives to get their insights.

Amir Peled, Head of OTT Services at Swisscom thinks that sports, couple with gaming, will be the major growth stories over the next five years.

We envisage a world where you could blend someone's Instagram story from a football stadium with a live stream in a way that combines the professional match footage with specific points of view from the live audience , he says.

Taking the in-stadium experience to the viewer at home - thats where we see the future of sports , he adds.

Meanwhile, Alex Borthwick, Head of Subscription Sales and Marketing at RugbyPass, considers the value of on-demand content, not just the unique thrill of live sports.

He explains, consumers may miss the live match but still want to watch it, especially with European rugby matches that kick off at midnight (or later) Australia time. Consumers want the option to watch at a time that is convenient for them.

His colleague Richard North, Chief Strategy Officer at RugbyPass, is keen to emphasise the importance of adapting to the changing landscape.

Many young consumers engage with their preferred sports through YouTube, Snapchat, Instagram and Facebook. It is important that we drive user engagement here through - for example - highlights and clips , he says.

The key to engagement, ultimately, is recognising the new ways that fans engage with content. As Richard explains, we need to recognise that individuals creating cool content mashups in their bedroom can play a key role in driving engagement among younger fans.

We must move away from a world where individual rights holders can shut these people down, learning instead how to support and harness their work to the benefit of the sport , he concludes.

But how will OTT sports content continue to evolve? Russell Stopford, Chief Digital Officer, Paris Saint Germain FC, thinks it will grow beyond the 90-minute slot on a Saturday afternoon.

Sports broadcasting is increasingly about how we can package up the whole pre-match, in-match, halftime and post-match experiences - as well as how we engage fans during the four, five, or even six days a week when football is not being played , he says.

It is clear that there will be growth in OTT for year to come and the industry recognises the need to adapt and innovate. When all the pieces are put together correctly, operators and content owners will be able to reach more fans than ever, and fans will find a deeper level of engagement with their favorite teams than they ever could before.

Find out more about the Pay-TV Innovation Forum and download its special report on The Global Market for Premium Sports OTT Services.

Meet with us at SportsPro OTT Summit in Madrid or contact us to find out how we can help you to adapt to the changing sports OTT environment.
LINK: https://dtv.nagra.com/sports-ott-set-transform-pay-tv-industry...
See more stories from nagra

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

28/07/2026

TK Audio unveil the TK-Lizer 3

Baxandall-inspired hardware EQ overhauled TK Audio's Baxandall-inspired hardware EQ unit has just made a return, bringing the popular unit back into the...

28/07/2026

Asparion reveal the D700 Rack

D700 system gains new live-focused rackmount surface Asparion have just announced an expansion of their D700 control surface range, introducing a new model ...

28/07/2026

aconnic is ramping up supply for the new ACCEED 1444 fiber migration

Contribution to Europe's technological autonomy in the key industry telecommunications aconnic AG (ISIN: DE000A0LBKW6), Munich, starts commercial shipments...

28/07/2026

Football is back on Sky Sports following its most watched Premier League season ever

Tuesday 28 July 2026 Football is back on Sky Sports following its most watched ...

28/07/2026

Are you coming to the Fleadh? RT will be there

RT Raidi na Gaeltachta, RT Radio 1, RT One and RT Player to showcase the best of the reels, rhymes and rambles from Comhaltas Fleadh Cheoil na h ireann 202...

28/07/2026

RT to broadcast The Irish Question

Through a wide range of perspectives, this documentary looks at how Ireland might navigate one of the defining political questions of the future Wednesday, Jul...

27/07/2026

Vochlea announce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

27/07/2026

Sonora Cinematic launch Pure 12-String for Soundbox

Latest MPE-capable instrument completes Pure Trilogy line-up Sonora Cinematic have just released the third and final instalment in their series of acoustic ...

27/07/2026

fedDSP introduce Opto compressor plug-in

Emulates four varieties of optical compression The latest addition to the fedDSP line-up has just been announced, and packs four distinct optical compressor...

27/07/2026

Drawmer reveal the OC1 & FC1

Optical & FET compressors join 500-series line-up At our recent GearExpo UK show, we heard from Drawmer that they would soon be launching a pair of new 500-...

27/07/2026

Official trailer: Gugu Mbatha-Raw stars in Sky Original supernatural thriller Possession

All episodes available Thursday 6 August on Sky and streaming service NOWMonday ...

27/07/2026

Apple brings AppleCare One to the UK, streamlining coverage - UPDATE - Posted on 27 July 2026

Apple today announced AppleCare One - a new way for customers to protect multipl...

27/07/2026

944,000 VIEWERS WATCH RT'S COVERAGE OF MAYO'S HISTORIC WIN, AFTER A 75 YEAR WAIT TO LIFT THE SAM MAGUIRE

Yesterday witnessed truly memorable scenes in Croke Park, bringing the curtain d...

27/07/2026

SES Statement On FCC Upper C-band Auction Decision

Luxembourg, July 27, 2026 - SES, a leading space solutions company, issued the following statement following the U.S. Federal Communications Commission approval...

25/07/2026

Vochlea introduce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

25/07/2026

First look revealed for YAGA, a seductive mystery thriller coming to Sky and NOW this October

Saturday 25 July 2026 First look revealed for YAGA, a seductive mystery thrille...

24/07/2026

SRM Sounds introduce Max Richter Strings

First string library captured at Studio Richter Mahr The latest sample library to be created at Max Richter's Studio Richter Mahr facility captures the ...

24/07/2026

KIT Plugins release BB Chamber D

Official emulation of Blackbird Studios reverb chamber In their latest collaboration with Blackbird Studios, KIT Plugins have captured the sound of the Stud...

24/07/2026

Calrec Craft Interview with Sound Engineer Angela Gomez

Angela Gomez brings over 14 years of experience in broadcast communications and audio engineering, specialising in live outside broadcasts, live sports and larg...

24/07/2026

From postPerspective: Pixar Colorist Susan Brunig Talks Pre-Grading, More for Toy Story 5

Article courtesy of postPerspective Read the article While Toy Story 5 maintai...

24/07/2026

Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the eve of the football final

Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...

23/07/2026

Record-breaking World Cup has advertisers cheering

Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...

23/07/2026

Low End Candy release Preverb

Quickly creates reverse reverb effects Low End Candy have recently released a new plug-in that offers a quick and simple way to create reverse reverb effect...

23/07/2026

Expressive E Noisy 2.6 arrives

New engines, resonators, effects & more Expressive E's versatile soft synth has just been treated to an update that greatly expands its sonic range. Noi...

23/07/2026

SGL Carbon expands photovoltaic capacity at its Ort im Innkreis site

SGL Carbon has further expanded its photovoltaic capacity at its Ort im Innkreis site in Austria. With the commissioning of new PV carports, the sites solar sys...

23/07/2026

Rohde & Schwarz presents new software for three-phase power analysis on MXO series oscilloscopes

Rohde & Schwarz presents new software for three-phase power analysis on MXO seri...

23/07/2026

Why The Next Big Opportunity in Sports Lies Outside the Stadium

In our latest blog, Laura Rognoni explores how the launch of Play Snooker reflects a wider shift in sports economics - from monetising peak broadcast audiences ...

23/07/2026

Scaling Smart with Vivid Broadcast

Download Now! To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details: -- First Name* First Name ...

23/07/2026

X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digital Color Education

X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digi...

23/07/2026

New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile

Thursday 23 July 2026 New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile Sky Mobile, the award-winning network voted this year by Expe...

23/07/2026

Jason Statham leads Sky Original action thriller MUTINY in explosive new trailer

Thursday 23 July 2026 Jason Statham leads Sky Original action thriller MUTINY in explosive new trailerTurn on cookies to view this content. Go to Privacy optio...

23/07/2026

Riedel Implements RefCam and Easy5G for the First Time at an International Soccer Match

Wuppertal July 23, 2026 Riedel Implements RefCam and Easy5G for the First Time...

23/07/2026

Centra returning as the official food partner of The Traitors Ireland

RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year. Ce...

23/07/2026

Honda sponsors Today with David McCullagh on RT Radio 1

RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am. Broadcasting directly after Morning Ireland in ...

23/07/2026

RT NEWS ANNOUNCES NEW JOURNALIST REPORTING FROM ACROSS CORK AND KERRY

RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region Working al...

22/07/2026

ERA II Vocal Codex from Eduardo Tarilonte

Library now available in Engine Player Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...

22/07/2026

Cloudvocals improved FlashTrack FT-15 DSP Microphone

All-in-one mic & DSP interface overhauled Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...

22/07/2026

Electro-Harmonix launch the Deluxe Big Muff Pi 2

The final boss of the lost dual-op-amp circuit Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...

22/07/2026

Clear-Com Delivers Integrated Communications for Fryderyk Awards Gala in Krakw

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

22/07/2026

Sky Documentaries announces The Salisbury Poisonings: A Spy Next Door

A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...

22/07/2026

Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement with Spotify, SiriusXM, Triton Digital, Acast, and Libysn

Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...

22/07/2026

Arvato Systems and Lobster Enter into a Partnership

Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services Flexible integration solutions for cloud, hybrid...

22/07/2026

RT PUBLISHES 2025 ANNUAL REPORT

RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...

22/07/2026

Documentary on film censorship in Ireland coming to RT

In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player In the Opinion of the Censor looks at how films for theatrical release wer...

21/07/2026

High Interest, limited resources: AI in Mongolia's newsrooms

New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...