Mediaset, Tangerine, JJ. Santos and Manu Carreo put in place Supersport
21/03/2014
Con el inicio del Campeonato del Mundo de Moto GP, Mediaset Espa a da este fin de semana el pistotelazo de salida a una de las temporadas m s exigentes y completas en eventos deportivos de su historia y lo hace con una nueva sociedad, Supersport, al frente de ste y todos sus grandes retos para los pr ximos meses, entre ellos el Mundial de F tbol de Brasil y el Mundial de Baloncesto de Espa a.
La sociedad, participada por Mediaset Espa a, Producciones Mandarina, J.J. Santos y Manu Carre o, ha emprendido recientemente una nueva actividad centrada en la producci n de eventos deportivos para terceros, como la retransmisi n del Campeonato de F rmula 1 para Movistar TV, as como el desarrollo de formatos documentales asociados al mundo del deporte como el reportaje Grande Luis sobre la figura de Luis Aragon s.
La nueva sociedad, liderada por parte de Mediaset Espa a por Juan Pedro Valent n, director del rea de Servicios Informativos ha nacido con la vocaci n de reforzar la estructura empresarial de Mediaset Espa a para concentrar toda la producci n de deportes, programas informativos y eventos deportivos, bajo una gesti n nica y abordar proyectos para clientes externos, como es el caso del Mundial de F rmula 1 que, desde el GP de Australia celebrado el domingo pasado, viene ofreciendo a Movistar TV.
La g nesis de Supersport ocurre en un momento en el que termina la producci n por parte de las empresas del grupo Prisa de Deportes Cuatro. Se decidi que se hiciera en las instalaciones de Mediaset Espa a. Para ello se pens de cara al futuro en que toda la divisi n de deportes tuviera una empresa diferenciada, Supersport, que pudiese englobar todos los productos diarios del deporte, m s las retransmisiones, m s los eventos deportivos y otro tipo de productos como reportajes y colaboraciones para terceros. La f rmula m s operativa era crear esta sociedad , ha explicado Juan Pedro Valent n esta ma ana en un desayuno informativo con la prensa celebrado en Madrid.
Referente en la informaci n deportiva de nuestro pa s, Supersport cuenta con m s de un centerar de profesionales con amplia experiencia en la cobertura de eventos deportivos de m ximo inter s encabezado por los presentadores J. J. Santos, Manu Carre o, Manolo Lama, Ram n Fuentes, Sara Carbonero, Juanma Casta o, Luis Garc a, Jes s Gallego, Ricardo Reyes, Jes s Mar a Pascual y Jos Antonio Luque.
External production for third parties
Supersport ha asumido la producci n del Mundial de F rmula 1 para Movistar TV desde el pasado GP de Australia poniendo a disposici n de la plataforma de televisi n de pago un equipo de redactores, realizadores y productores para ofrecer una cuidada retransmisi n en cada uno de los Grandes Premios de esta temporada.
Sobre la producci n externa para terceros, J. J. Santos ha explicado que es otra de las grandes novedades de esta sociedad. En este caso toda la producci n de F rmula 1 para Movistar TV lo est haciendo Supersport en colaboraci n con Telef nica poniendo los medios a su disposici n y redactores, productores y realizadores. El pasado fin de semana ya trabajamos con ellos .
El equipo de Supersport, formado en gran parte por profesionales vinculados desde hace a os a Telecinco, cuenta con amplia experiencia en la retransmisi n de la F rmula 1, una competici n ofrecida por la cadena de forma exclusiva durante las temporadas 1994-96 y 2004-08 bajo un estilo nico en el que Telecinco convirti a este deporte hasta entonces minoritario en un evento de masas, gracias a una forma pionera de narrar, explicar y acercar al espectador la F rmula 1, acompa ando a Fernando Alonso hacia sus dos nicas victorias mundiales en 2005 y 2006.
Adem s de la producci n de la F rmula 1 ya hemos trabajado para dos grandes firmas como Repsol y BBVA. Con Repsol hemos producido v deos con sus pilotos y BBVA nos ha encargado peque as p ldoras que tienen que ver con los partidos de f tbol de nuestra Liga , ha explicado J. J. Santos sobre otras producciones de Supersport.
El equipo de Supersport, formado en gran parte por profesionales vinculados desde hace a os a Telecinco, cuenta con amplia experiencia en la retransmisi n de la F rmula 1, una competici n ofrecida por la cadena de forma exclusiva durante las temporadas 1994-96 y 2004-08 bajo un estilo nico en el que Telecinco convirti a este deporte hasta entonces minoritario en un evento de masas, gracias a una forma pionera de narrar, explicar y acercar al espectador la F rmula 1, acompa ando a Fernando Alonso hacia sus dos nicas victorias mundiales en 2005 y 2006.
Superport nace porque Mediaset Espa a entiende que es un momento muy importante para el deporte espa ol y porque entiende que hay un equipo de deportes muy bueno. En este equipo se unieron Informativos Telecinco, Deportes Cuatro y gran parte del equipo pionero de deportes de Canal +. Toda esa redacci n se ha ido formando durante estos ltimos a os. Mediaset Espa a entiende que hay una base muy s lida de deportes y que adem s pasamos por un momento muy importante del deporte espa ol. Y se hace una apuesta decidida por ello , ha aclarado Manu Carre o.
New documentary formats
After the broadcast of the documentary Large Luis, trabajo que recog a el testimonio de los protagonistas que convivieron con el exseleccionador nacional Luis Aragon s, Supersport continuar produciendo otros reportajes de esta tem tica mostrando el lado m s humano de los deportistas espa oles, uno de ellos estar protagonizado pr ximamente por los expilotos de motos Joan Garriga y Sito Pons, que vivieron una gran rivalidad en la lucha
LINK: | http://www.panoramaaudiovisual.com/en/2014/03/21/mediaset-mandarina-jj... |
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