Sony Pixel Power calrec Sony

In YES Network App, New YES Edge Feature Adds Dynamic Graphic Overlays to Live Game Streams

26/07/2021

In YES Network App, New YES Edge Feature Adds Dynamic Graphic Overlays to Live Game Streams New York RSN works with Evertz-owned SAAS platform Ease Live for graphics integration By Brandon Costa, Director of Digital

Monday, July 26, 2021 - 10:00 am

Print This Story | Subscribe

Story Highlights

When the YES Network launched its self-built live-streaming mobile application in March, YES Network Head of Digital Media Kevin Sullivan promised that the initial version of the app wouldn't last long and that additions and improvements would be coming quickly and frequently.

He wasn't kidding.

On June 30, the network debuted a new feature of the app. YES Edge, an optional interactive graphic overlay, is designed to make the viewing experience of New York Yankees games more interactive through the offering of live stats, polls, quizzes, facts, and more.

New YES Edge option in YES Network app makes viewing Yankees games more interactive.

One of the goals that we've had from the beginning is to create an immersive ecosystem where fans can have everything at their fingertips, says Sullivan, a 13-year veteran of YES Network. With YES Edge, not only do people not have to leave the app to get information; they don't even need to leave the stream.

When accessing a live game stream, users of the app are greeted by a message asking if they'd like to use the YES Edge feature. The functionality can be toggled on and off throughout the stream. The YES Network digital and research teams have built and present the interactive experience by serving up questions, trivia, and more. Throughout the game, the user can access game stats, lineups, player cards, and weather information.

We like to say that we're putting the viewer in the producer's chair, says Matt Duarte, senior director, strategy and business development, YES Network. By playing around and toggling through the different availabilities in the window, you get to choose what you see at any given time: the stats, the defensive alignment. It allows our digital team to add even more to an already rich broadcast.

YES Edge feature overlays live stats, polls, quizzes, etc. over the live game stream.

The graphics offering within the app is robust: not simply text overlays but colorful logo- and headshot-filled designs that reflect the overall branding of the linear YES Network. The project was undertaken by YES Network Senior Director, Creative Design, Rick Deutschman and his team.

The overlays are integrated through a partnership with Norwegian SAAS (software-as-a-service) platform Ease Live. The platform, which is owned by Evertz, allows easy production of graphics without the need for raw coding. YES Network was able to easily weave the Ease Live solution into the app, which was built by enterprise app developer Clearbridge Mobile on a streaming backbone powered by iStreamPlanet.

This is incredibly ambitious, says Sullivan. We do think our offering is more robust than anything you see out in the marketplace. We're still in the first inning of this thing. There's more to come here and within the entire app.
LINK: https://www.sportsvideo.org/2021/07/26/in-yes-network-app-new-yes-edge...
See more stories from svg

More from Sports Video Group

01/07/2025

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Expansion in the U.S.

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...

01/07/2025

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus Video Production

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...

01/07/2025

Cherry On the Cake: Inside the Technical Production of the Tour de France 2025 with EMG / Gravity Media

Cherry on the cake: Inside the technical production of the Tour de France 2025 w...

01/07/2025

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, Boston Bruins Fans

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...

01/07/2025

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...

27/06/2025

How Smarter Video Compression is Creating a Sustainable Future

How smarter compression is creating a sustainable future By Michael Burns Monday, June 23, 2025 - 14:13 Print This Story Live sport is especially vulnerab...

27/06/2025

RTL Group To Acquire Sky Deutschland

RTL Group To Acquire Sky Deutschland By George Bevir, Editorial Director, SVG Europe Friday, June 27, 2025 - 8:00 am Print This Story | Subscribe Story ...

27/06/2025

Frictionless, At Scale: The Current State of Live Video Streaming Techology

Frictionless, At Scale: The Current State of Live Video Streaming Techology Leaders from Bitmovin, Comcast Technology Solutions, Harmonic, IMAX, and Phenix brea...

27/06/2025

Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending Chicago Cubs

Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending...

27/06/2025

NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandemic Era

NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandem...

26/06/2025

10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for the Future of the RSN, Local Media Business

10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for th...

26/06/2025

The Big Cloud Debate: Public vs. Private vs. Hybrid

The Big Cloud Debate: Public vs. Private vs. Hybrid Tech leaders from CineSys, Diversified, and Net Insight breaks down all flavors of cloud By Jason Dachman, ...

26/06/2025

Program Productions' Jess Kowatch on Training the Next and Current Generation of Sports TV Technicians

Program Productions' Jess Kowatch on Training the Next and Current Gener...

25/06/2025

SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY

SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY Tackling the latest in college sports video: NIL, live production, virtual productio...

25/06/2025

ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO Booths

ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO B...

24/06/2025

2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center

2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By M...

24/06/2025

Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on Sports

Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on ...

24/06/2025

Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation in Sports

Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation ...

24/06/2025

British & Irish Lions Men's Tour: Dublin Opener Sees Sky Sports Take Remote Route

Lions live: Dublin opener sees Sky Sports take remote route By Fergal Ringrose ...

24/06/2025

British & Irish Lions Men's Tour: Pumas Maul Lions as S4C and TG4 Deliver First-Ever Joint Host in Dublin

Pumas maul Lions as S4C and TG4 deliver first-ever joint host in Dublin By Ferg...

24/06/2025

ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center

ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By Mark ...

23/06/2025

Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NBC Sports, Warner Bros. Discovery, and AWS

Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NB...

23/06/2025

Finding the Edge: How Badger & Combes Produces Live-Streamed Coverage of County Cricket for LancsTV

Finding the edge: How Badger & Combes produces live-streamed coverage of county ...

23/06/2025

Masters of Madness: New Football Format Shakes Up the Rules of Sportainment

Masters of Madness: New football format shakes up the rules of sportainment By Adrian Pennington Monday, June 16, 2025 - 11:38 Print This Story The ball i...

23/06/2025

New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Building Near Denver

New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Build...

23/06/2025

ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production Facility at Disney's 7 Hudson Square

ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production F...

20/06/2025

A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can Play

A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can...

20/06/2025

Sky Sports Goes Large for the British & Irish Lions Tour with AR Graphics, UHD and a Pop Up Channel

Sky Sports goes large for the British & Irish Lions Tour with AR graphics, UHD a...

20/06/2025

ESPN's Men's College World Series Finals Coverage Combines Innovation, Legacy

ESPN's Men's College World Series Finals Coverage Combines Innovation, L...

19/06/2025

SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning George Wensel Technical Achievement Award

SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning Geor...

18/06/2025

Technology Focus: Fan Expectations Drive Advances in the In-Stadium Experience

Technology focus: Fan expectations drive advances in the in-stadium experience By Jo Ruddock Tuesday, June 3, 2025 - 08:36 Print This Story For years, att...

18/06/2025

Making Connections: How Stadiums Are Meeting the Ever-Growing Demand for Data and Connectivity

Making connections: How stadiums are meeting the ever-growing demand for data an...

18/06/2025

SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at 2024 Paris Olympics

SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at ...

18/06/2025

SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League Victory Parade

SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League...

17/06/2025

SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon on Powering DTC Streams for Teams Reclaiming Media Rights

SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon o...

17/06/2025

Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, Brand Measurement

Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, B...

17/06/2025

From Stage to Stream: Producing Live Esports Events in 2025

From Stage to Stream: Producing Live Esports Events in 2025 Leaders from ESL FACEIT Group, Riot Games, and more break down the latest trends By Jason Dachman, ...

17/06/2025

Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS's Stefan Wistuba

Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS...

17/06/2025

Production Ambitions: Over Exposed on Making the National League Promotion Final for DAZN as Spectacular as Possible

Production ambitions: Over Exposed on making the National League Promotion Final...

17/06/2025

DAZN Brings Global Ambition to U.S. Soil With Production of 2025 FIFA Club World Cup

DAZN Brings Global Ambition to U.S. Soil With Production of 2025 FIFA Club World...

16/06/2025

Grass Valley 4K Cameras Head to Greece for View Master Events' New Production Truck

Grass Valley 4K Cameras Head to Greece for View Master Events' New Productio...

16/06/2025

Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Craig Kirby Talks Advocacy in Sports and More

Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Cra...

16/06/2025

The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneers a New Age of Broadcast

The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneer...

16/06/2025

From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of Sports Production on Canvas

From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of...

16/06/2025

NFL Films Enhances Post Studio With Dolby Atmos Audio

NFL Films Enhances Post Studio With Dolby Atmos Audio Forty-three channels of audio enable the facility to migrate to immersive By Dan Daley, Audio Editor Mo...

16/06/2025

SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based Storage to Live Sports Production

SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based...