
By Vanessa Zimmer
Philippines-based writer-director Martika Ramirez Escobar sees life as one big, long movie that we're revising, revising, and revising again, until it is complete. Which, one assumes, would be when we die.
So what is the implication of her feature-film debut, Leonor Will Never Die, which premiered Friday night at the 2022 Sundance Film Festival? Perhaps it is that, as long as we keep changing the ending, the party never ends.
Ramirez Escobar has created a tiny, strange film - her own words - about a retired filmmaker who gets bonked on the head by a television accidentally thrown from a window. Leonor sinks into a coma, entering into her own unfinished script for one of her specialty action movies. Fistfights, gunfire, and foot chases ensue. The handsome, muscled hero shares the same name as Leonor's deceased son, Ronwaldo - and Leonor follows along, observing the goings-on, sometimes rewriting scenes for different outcomes, and wielding a hammer as a weapon.
Sheila Francisco, a singer and veteran of the theater, plays Leonor. In a Q&A following the screening, Francisco joked that she is embarking on a new career path. I would like to be the next Marvel superhero, she quipped.
Francisco said she took this, her first film role, in part because she was intrigued by the premise: Wouldn't it be great if we could jump into a situation where we could change things?
In sync with that overall theme, Ramirez Escobar and her crew tried four different endings for Leonor Will Never Die. An actual discussion over their options made the final cut. Ramirez Escobar's love of film was on full display at the Q&A Friday night, as well as in the Meet the Artist video she submitted.
Maybe it's because we love movies so much that we want to be in them, she says in her video, adding playfully, Or maybe that's just me.
North America Stories
05/11/2026
The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...
05/11/2026
Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...
05/11/2026
CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...
05/11/2026
Gravity Media developed a remote production solution for Beyond Productions'...
05/11/2026
Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...
05/11/2026
Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...
05/11/2026
Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026.
The lens kits pair the ...
05/11/2026
Dick Stockton's broadcasting career was marked by longevity, versatility, an...
05/11/2026
The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
24i, the pioneering data-driven video streaming company, and TV Factory AG today announced a significant expansion and multi-year renewal of their strategic par...
05/11/2026
Telestream, a global leader in media workflow and measurement technologies, has just announced the appointment of Joseph Hopkins as Chief Revenue Officer (CRO)....
05/11/2026
How to Recreate the Classic Movie Star Trek Warp Effect in After Effects
Graham Quince November 5, 2026
0 Comments
How did the filmakers create the or...
05/11/2026
Towson University Graduate and Marine Corps Veteran Builds a Career with Blackma...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Hungary's first LED cinema, in Budapest, combines cutting-edge HeyLED display technology with Lightware's AV solutions to deliver an exceptional cinemat...
05/11/2026
COW Jobs: Film Delivery and Servicing Lead - Mars, PA
Brie Clayton November 5, 2026
0 Comments
Film Delivery and Servicing Lead
October 27, 2026COW ...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Discover Integrated Live Production Solutions and Meet the Broadcast Pix Team at ACM Northeast 2026 Tyngsboro, Mass. - November 5, 2026 - Broadcast Pix is excit...
05/11/2026
Larger models, longer contexts and agentic applications are increasing GPU memor...
05/11/2026
Chris Alexiuk has a simple rule about open source AI: If you believe in it, be loud about it.
We should be shouting about this technology from the rooftops, ...
05/11/2026
Hogwarts Legacy receives an NVIDIA DLSS 5 upgrade with 3D-Guided Neural Rendering today, bringing lifelike lighting and materials to the wizarding world on GeFo...
04/11/2026
The company's chief revenue officer shares its new messaging emphasizing its...
04/11/2026
Gravity Media has brought its SMARThead robotic camera technology to the United ...
04/11/2026
WWE and The Walt Disney Company have announced a two-day takeover of ESPN Wide W...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to change how it mixed commentary for the 2026 World Football Championship. Where six com...
04/11/2026
D sseldorf-based production company Bildquadrat is using Riedel's Virtual SmartPanel (VSP) to expand its intercom infrastructure for mobile and geographical...
04/11/2026
Verizon, an official NFL partner since 2010, has outlined its network and connected-technology work for the 2026 NFL season, spanning officiating, coach communi...
04/11/2026
It's not just the video. The in-venue sound and noise also bring the energy ...
04/11/2026
London - October 29, 2026 - Creative software developer Foundry today announced ...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...
04/11/2026
For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...
04/11/2026
Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...
04/11/2026
Towson University Relies on Blackmagic Design for Media Production
Brie Clayton November 4, 2026
0 Comments
DaVinci Resolve Studio implementation driv...
04/11/2026
Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...
04/11/2026
NAB Show New York 2026 Innovation
David Kirk November 3, 2026
0 Comments
Now in its 11th year, NAB Show New York was established as an East Coast vari...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...