
By Vanessa Zimmer
Philippines-based writer-director Martika Ramirez Escobar sees life as one big, long movie that we're revising, revising, and revising again, until it is complete. Which, one assumes, would be when we die.
So what is the implication of her feature-film debut, Leonor Will Never Die, which premiered Friday night at the 2022 Sundance Film Festival? Perhaps it is that, as long as we keep changing the ending, the party never ends.
Ramirez Escobar has created a tiny, strange film - her own words - about a retired filmmaker who gets bonked on the head by a television accidentally thrown from a window. Leonor sinks into a coma, entering into her own unfinished script for one of her specialty action movies. Fistfights, gunfire, and foot chases ensue. The handsome, muscled hero shares the same name as Leonor's deceased son, Ronwaldo - and Leonor follows along, observing the goings-on, sometimes rewriting scenes for different outcomes, and wielding a hammer as a weapon.
Sheila Francisco, a singer and veteran of the theater, plays Leonor. In a Q&A following the screening, Francisco joked that she is embarking on a new career path. I would like to be the next Marvel superhero, she quipped.
Francisco said she took this, her first film role, in part because she was intrigued by the premise: Wouldn't it be great if we could jump into a situation where we could change things?
In sync with that overall theme, Ramirez Escobar and her crew tried four different endings for Leonor Will Never Die. An actual discussion over their options made the final cut. Ramirez Escobar's love of film was on full display at the Q&A Friday night, as well as in the Meet the Artist video she submitted.
Maybe it's because we love movies so much that we want to be in them, she says in her video, adding playfully, Or maybe that's just me.
North America Stories
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Grass Valley is finding the right balance between its hardware heritage with an ...
19/04/2026
Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...
19/04/2026
Program Productions, the live sports production industry's leading crewer, i...
19/04/2026
At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...
19/04/2026
At its 2026 NAB Show keynote event, Ross Video came out swinging with one of its...
19/04/2026
Evertz (Booth N817) is set to present new services within its evertz.io platform...
19/04/2026
Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...
19/04/2026
Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...
19/04/2026
Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...
19/04/2026
Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...
19/04/2026
Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...
19/04/2026
Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...
19/04/2026
MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...
19/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...
19/04/2026
Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...
19/04/2026
Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...
19/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced that AccuWeather , the most trusted source of wea...
19/04/2026
Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are...
19/04/2026
Ikegami announces a further expansion to its range of on-camera viewfinders. Scheduled for introduction on Ikegamis Central Hall booth C3819 at the April 19th -...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...
18/04/2026
FOR-A America is set to detail AI functionality for its software-defined IMPULSE...
18/04/2026
Cobalt Digital and SineSix Media have announced a partnership to integrate the v...
18/04/2026
The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...
18/04/2026
Bolin Technology has introduced a new range of hardware for live production envi...
18/04/2026
KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...
18/04/2026
Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...
18/04/2026
Skyline Communications is showcasing its DataMiner platform and the new DataMine...
18/04/2026
Telos Alliance is exhibiting its portfolio of broadcast audio products at the 20...
18/04/2026
TAG Video Systems has announced an integration with the AWS Elemental MediaConne...
18/04/2026
Blackmagic Design has announced DaVinci Resolve 21, with a public beta available now for download. The update will be demonstrated at NAB Show 2026 (Booth N2502...
18/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) have announced a long-term broadcast audio technology partnership at NAB Show 2026, integrating Calrec's...
18/04/2026
The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Clear-Com announced FreeSpeak Cell , a cellular-based wireless intercom system that uses LTE and 5G infrastructure to support large-scale production communicat...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...