RADAR, Spotify's global emerging artist program that launched in March 2020, represents Spotify's commitment to supporting artists across all genres and stages of their development. We created RADAR, along with its 20 global sister programs, to harness the strength of our platform to deepen new artist connections to their audiences. Today, in the next step of the RADAR journey, we are excited to announce our newest partnership with NYC-based rapper J.I The Prince of N.Y.
Our team is excited to announce its partnership with J.I The Prince of N.Y for its RADAR program, says Carl Chery, Spotify's Head of Urban. We look forward to helping develop the career of one of the most promising new rappers in the game. Ned Monahan, Spotify's Head of Global Hits, continues, We're proud to be championing world-class talent through our global marketing and editorial teams with RADAR. J.I has built a devoted fan base that is ready to support him as he continues to grow and attain a broader audience. We couldn't be more excited to be a part of this development.
J.I The Prince of N.Y is the second 2020 U.S. RADAR artist. He's already made waves in the rap community and is known for his melodic flow, infectious charisma, and powerfully honest lyrics. I used to write short stories in school, says J.I The Prince of N.Y. English was my favorite subject and it inspired me to try and write music at 12. And then at the age of 14, I went for it and put myself out there.
At 14, the Puerto Rican-native-by way of Crown Heights, Brooklyn-began posting his freestyles on Instagram and soon caught the attention of legendary rapper-producer-executive Jermaine Dupri.
I used to create videos of myself rapping and would upload them and tag the show, production, and Jermaine Dupri, the rapper explained. He started following me on social media, and then they reached out and finally flew me out to record [The Rap Game]. This show gave me a platform and it's exactly what I needed.
As the rapper's star continues to rise, Spotify is propelling J.I The Prince of N.Y's further success through the RADAR program's wide universe of original content. That includes the forthcoming mini-documentary premiering on HotNewHipHop with a trailer out today, third-party partnerships, features in On Our Radar and RapCaviar playlists, a Spotify Singles recording, support on his album release, and marketing and social promotion across each tentpole initiative.
I want to stress to all aspiring artists that a solid team behind you is what you need. When I started my career I had my family working with me, J.I The Prince of N.Y explained. But the reality is that they were not industry connected.
J.I The Prince of N.Y has captured the attention of artists such as Jadakiss, Cardi B, and Drake, who recently sang along to his track Used To on Instagram Live. His music continues to be shared with his fan base, which includes over 1.4 million followers.
J.I The Prince of N.Y's single Need Me is now climbing past the 89 million stream mark, and Love Scars and Proud of Me total over 300 million streams on Spotify. The East Coast rapper, who has cemented his place as a rising star to look out for, is set to release his new EP, Welcome To G Starr Vol. 1, on July 17, which is only the tip of the iceberg. He has a wave of music in store for his fans and a new approach to changing the game.
Some of the artists that I am listening to include Novani, a rapper from Brooklyn who stays true to himself; and Toosie-he is blowing up and I am planning on working with him, he said. We need inspiring artists. We are in a weird gap in the music industry and we need more artists to make an impact in a positive way.
Since RADAR launched, Spotify has supported and helped spotlight breakthrough artists such as the first U.S. RADAR artist, Alaina Castillo, as well as Agnes Nunes (Brazil), Lous & The Yakuza (Belgium), CHAII (Iran), and more. With RADAR, Spotify uses its strength in discovery to support artists of all levels and genres globally so they can be heard and supported in every way throughout their careers.
I am excited to be presented with this global opportunity . . . with all of Spotify's support, it's just adding fuel to our jet pack, J.I The Prince of N.Y said. I don't plan on going anywhere and people will need to get used to me.
Stream J.I The Prince of N.Y's top hits below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
RADAR, Spotify's global emerging artist program that launched in March 2020, represents Spotify's commitment to supporting artists across all genres and stages of their development. We created RADAR, along with its 20 global sister programs, to harness the strength of our platform to deepen new artist connections to their audiences. Today, in the next step of the RADAR journey, we are excited to announce our newest partnership with NYC-based rapper J.I The Prince of N.Y. 
