RADAR, Spotify's global emerging artist program that launched in March 2020, represents Spotify's commitment to supporting artists across all genres and stages of their development. We created RADAR, along with its 20 global sister programs, to harness the strength of our platform to deepen new artist connections to their audiences. Today, in the next step of the RADAR journey, we are excited to announce our newest partnership with NYC-based rapper J.I The Prince of N.Y.
Our team is excited to announce its partnership with J.I The Prince of N.Y for its RADAR program, says Carl Chery, Spotify's Head of Urban. We look forward to helping develop the career of one of the most promising new rappers in the game. Ned Monahan, Spotify's Head of Global Hits, continues, We're proud to be championing world-class talent through our global marketing and editorial teams with RADAR. J.I has built a devoted fan base that is ready to support him as he continues to grow and attain a broader audience. We couldn't be more excited to be a part of this development.
J.I The Prince of N.Y is the second 2020 U.S. RADAR artist. He's already made waves in the rap community and is known for his melodic flow, infectious charisma, and powerfully honest lyrics. I used to write short stories in school, says J.I The Prince of N.Y. English was my favorite subject and it inspired me to try and write music at 12. And then at the age of 14, I went for it and put myself out there.
At 14, the Puerto Rican-native-by way of Crown Heights, Brooklyn-began posting his freestyles on Instagram and soon caught the attention of legendary rapper-producer-executive Jermaine Dupri.
I used to create videos of myself rapping and would upload them and tag the show, production, and Jermaine Dupri, the rapper explained. He started following me on social media, and then they reached out and finally flew me out to record [The Rap Game]. This show gave me a platform and it's exactly what I needed.
As the rapper's star continues to rise, Spotify is propelling J.I The Prince of N.Y's further success through the RADAR program's wide universe of original content. That includes the forthcoming mini-documentary premiering on HotNewHipHop with a trailer out today, third-party partnerships, features in On Our Radar and RapCaviar playlists, a Spotify Singles recording, support on his album release, and marketing and social promotion across each tentpole initiative.
I want to stress to all aspiring artists that a solid team behind you is what you need. When I started my career I had my family working with me, J.I The Prince of N.Y explained. But the reality is that they were not industry connected.
J.I The Prince of N.Y has captured the attention of artists such as Jadakiss, Cardi B, and Drake, who recently sang along to his track Used To on Instagram Live. His music continues to be shared with his fan base, which includes over 1.4 million followers.
J.I The Prince of N.Y's single Need Me is now climbing past the 89 million stream mark, and Love Scars and Proud of Me total over 300 million streams on Spotify. The East Coast rapper, who has cemented his place as a rising star to look out for, is set to release his new EP, Welcome To G Starr Vol. 1, on July 17, which is only the tip of the iceberg. He has a wave of music in store for his fans and a new approach to changing the game.
Some of the artists that I am listening to include Novani, a rapper from Brooklyn who stays true to himself; and Toosie-he is blowing up and I am planning on working with him, he said. We need inspiring artists. We are in a weird gap in the music industry and we need more artists to make an impact in a positive way.
Since RADAR launched, Spotify has supported and helped spotlight breakthrough artists such as the first U.S. RADAR artist, Alaina Castillo, as well as Agnes Nunes (Brazil), Lous & The Yakuza (Belgium), CHAII (Iran), and more. With RADAR, Spotify uses its strength in discovery to support artists of all levels and genres globally so they can be heard and supported in every way throughout their careers.
I am excited to be presented with this global opportunity . . . with all of Spotify's support, it's just adding fuel to our jet pack, J.I The Prince of N.Y said. I don't plan on going anywhere and people will need to get used to me.
Stream J.I The Prince of N.Y's top hits below.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
RADAR, Spotify's global emerging artist program that launched in March 2020, represents Spotify's commitment to supporting artists across all genres and stages of their development. We created RADAR, along with its 20 global sister programs, to harness the strength of our platform to deepen new artist connections to their audiences. Today, in the next step of the RADAR journey, we are excited to announce our newest partnership with NYC-based rapper J.I The Prince of N.Y. 
