
RADAR, Spotify's global emerging artist program that launched in March 2020, represents Spotify's commitment to supporting artists across all genres and stages of their development. We created RADAR, along with its 20 global sister programs, to harness the strength of our platform to deepen new artist connections to their audiences. Today, in the next step of the RADAR journey, we are excited to announce our newest partnership with NYC-based rapper J.I The Prince of N.Y.
Our team is excited to announce its partnership with J.I The Prince of N.Y for its RADAR program, says Carl Chery, Spotify's Head of Urban. We look forward to helping develop the career of one of the most promising new rappers in the game. Ned Monahan, Spotify's Head of Global Hits, continues, We're proud to be championing world-class talent through our global marketing and editorial teams with RADAR. J.I has built a devoted fan base that is ready to support him as he continues to grow and attain a broader audience. We couldn't be more excited to be a part of this development.
J.I The Prince of N.Y is the second 2020 U.S. RADAR artist. He's already made waves in the rap community and is known for his melodic flow, infectious charisma, and powerfully honest lyrics. I used to write short stories in school, says J.I The Prince of N.Y. English was my favorite subject and it inspired me to try and write music at 12. And then at the age of 14, I went for it and put myself out there.
At 14, the Puerto Rican-native-by way of Crown Heights, Brooklyn-began posting his freestyles on Instagram and soon caught the attention of legendary rapper-producer-executive Jermaine Dupri.
I used to create videos of myself rapping and would upload them and tag the show, production, and Jermaine Dupri, the rapper explained. He started following me on social media, and then they reached out and finally flew me out to record [The Rap Game]. This show gave me a platform and it's exactly what I needed.
As the rapper's star continues to rise, Spotify is propelling J.I The Prince of N.Y's further success through the RADAR program's wide universe of original content. That includes the forthcoming mini-documentary premiering on HotNewHipHop with a trailer out today, third-party partnerships, features in On Our Radar and RapCaviar playlists, a Spotify Singles recording, support on his album release, and marketing and social promotion across each tentpole initiative.
I want to stress to all aspiring artists that a solid team behind you is what you need. When I started my career I had my family working with me, J.I The Prince of N.Y explained. But the reality is that they were not industry connected.
J.I The Prince of N.Y has captured the attention of artists such as Jadakiss, Cardi B, and Drake, who recently sang along to his track Used To on Instagram Live. His music continues to be shared with his fan base, which includes over 1.4 million followers.
J.I The Prince of N.Y's single Need Me is now climbing past the 89 million stream mark, and Love Scars and Proud of Me total over 300 million streams on Spotify. The East Coast rapper, who has cemented his place as a rising star to look out for, is set to release his new EP, Welcome To G Starr Vol. 1, on July 17, which is only the tip of the iceberg. He has a wave of music in store for his fans and a new approach to changing the game.
Some of the artists that I am listening to include Novani, a rapper from Brooklyn who stays true to himself; and Toosie-he is blowing up and I am planning on working with him, he said. We need inspiring artists. We are in a weird gap in the music industry and we need more artists to make an impact in a positive way.
Since RADAR launched, Spotify has supported and helped spotlight breakthrough artists such as the first U.S. RADAR artist, Alaina Castillo, as well as Agnes Nunes (Brazil), Lous & The Yakuza (Belgium), CHAII (Iran), and more. With RADAR, Spotify uses its strength in discovery to support artists of all levels and genres globally so they can be heard and supported in every way throughout their careers.
I am excited to be presented with this global opportunity . . . with all of Spotify's support, it's just adding fuel to our jet pack, J.I The Prince of N.Y said. I don't plan on going anywhere and people will need to get used to me.
Stream J.I The Prince of N.Y's top hits below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
14/04/2026
WESCAM MX -Series EO/IR Systems Provide Critical Visibility During NASA Re-Entry Operations....
14/04/2026
DiSCO reduces uncertainty during the fog of war in modern threat environments an...
14/04/2026
GOES-19 imagery captured by L3Harris-built Advanced Baseline Imager technology helps forecasters issue life-saving weather warnings. Credit: NOAA/NASA...
14/04/2026
For decades, understanding the physical world from space has required a trade-of...
14/04/2026
Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision.
He will spearhead transformation, innovatio...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB 2026
New system removes PTZ pan restrictions for teleprompter-based productions
Shotoku US...
14/04/2026
Integration of Vantage, Pulse, and Telestream UP with Grass Valley AMPP Ecosystem enables scalable, interoperable workflows spanning live production and file-ba...
14/04/2026
Enterprise growth leader to scale Dalet's next phase of innovation and global expansion
New York, NY April 14, 2026 Dalet, a leading technology and ser...
14/04/2026
Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event Directed by Tia Fuller, the Prince Project (April 16-17) brings together more than ...
14/04/2026
Arooj Aftab Is Anything but Predictable The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
April 14, ...
14/04/2026
Appear launches include XM estate management and new X Platform processing enhancements to add density for next-generation hybrid & IP workflows, X5 is also now...
14/04/2026
Addressing the needs of a new generation's viewing habits, Synamedia launches GO Shorts. The AI-powered module turns existing catalogues into TikTok-style ...
14/04/2026
Vubiquity, an Amdocs company and global leader in technology-led media services, will be showcasing a new end-to-end streaming solution in collaboration with El...
14/04/2026
LiveU today announced a significant expansion of its collaboration with Sony Corporation, introducing integrated support for Sony's file-based workflow solu...
14/04/2026
Open Broadcast Systems (https://www.obe.tv/) has announced that BBC World Service has selected its decoders for IP Television distribution. The high-quality, lo...
14/04/2026
Blackmagic Design Announces DaVinci Resolve 21
Brie Clayton April 14, 2026
0 Comments
Major update adds new Photo page bringing Hollywood's most a...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/04/2026
Wowza will return to NAB Show 2026 with a set of live demonstrations focused on how video infrastructure is evolving for a new generation of AI-powered and oper...
14/04/2026
Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports...
14/04/2026
Living in Boston: A Guide for Incoming Boston Conservatory Students From navigating the T to balancing school with professional gigs, a current student shar...
14/04/2026
Just What Is Genre These Days, Anyway? Understanding the business and art of genre-bending in 2026.
April 13, 2026
By
Bryan Parys
Illustration by Jack Fla...
14/04/2026
Lenora Helm Hammonds Is Turning Passion Into Plan A The dean of the Professional Education Division has seen the industry from all sides. Now shes bringing it...
14/04/2026
How Michelle Zalabak Found Her Dream Career in Music and Finance The Warner Music Group deal analysis manager helps determine what artist catalogs are worth a...
14/04/2026
Tuesday 14 April 2026
Nicola Coughlan and Aimee Lou Wood to host next two episo...
14/04/2026
Lead writer and executive producer Jack Lothian joins alongside lead director Je...
14/04/2026
Wuppertal April 14, 2026
Thomas Riedel Acquires Premium Manufacturer ARRIStrategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, f...
14/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliabili...
14/04/2026
New Company, Tamu Radiance, Combines FOR-A's Video Expertise and Tamura'...
14/04/2026
Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...