NAB 2025: FUJIFILM Intros New 4K Broadcast Zoom Lens Designed for Portability, Ease of Use By SVG Staff
Wednesday, March 26, 2025 - 9:40 am
Print This Story | Subscribe
Story Highlights
FUJIFILM North America Corporation, Optical Devices Division has introduced FUJINON LA30x7.8BRM-XB2 (hereafter LA30x7.8 ), a 4K broadcast zoom lens designed specifically to combine portability, ease of use, and superior performance at an affordable price point. Due to be released later in 2025, Fujifilm plans to display LA30x7.8 under glass at the 2025 NAB Show.
FUJINON's LA30x7.8 lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg.
Due to the rapid expansion of video streaming platforms, the volume of video content for news, live production, house of worship, corporate, and sports productions has increased, says Stosh Durbacz, vice president, Sales, Optical Devices Division, FUJIFILM North America Corporation. As a result, there is a growing demand for equipment that can streamline content creation without compromising on image quality or functionality within limited production budgets. LA30x7.8 will satisfy that demand.
LA30x7.8 joins FUJINON LA16x8BRM-XB1A in the LA series of FUJINON 4K broadcast zoom lenses. Since its 2019 release, LA16x8BRM-XB1A has received continued praise for its compact (163.8mm) and lightweight (1.6kg) design, excellent optical performance, and affordable cost. LA30x7.8 continues that legacy.
The lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg. This is achieved by adopting a rear focus mechanism, and optimizing the lens configuration and control methods, which Fujifilm has cultivated over many decades of lens design.
Since it covers the range with compact and lightweight body, it can reduce the burden of shoulder-mounted operation and enable the capture of a variety of scenes.
The newly developed drive unit also features high resolution 16-bit encoders for extremely accurate position detection of zoom, focus and iris in virtual and remote production, which contributes to streamlined production operations. The lens also achieves maximum speed of 1.0 sec and minimum speed of 120 sec when zooming from wide to tele end. This versatile range helps to capture a fast-moving subject during live sport broadcast, while enabling ultra-slow zooms during live music to deliver creative capture of the footage.
By utilizing the latest optical simulation technology and suppressing various types of aberrations, the lens achieves 4K optical performance across the entire zoom range. Fujifilm's unique multi-layer coating High Transmittance Electron Beam Coating (HT-EBC) boasts high light transmittance and accurate color reproduction.
The lens also has single button on the lens provides electronic flange back adjustment. The system provides faster and more efficient adjustment as compared to the manual process. And a macro function allows for closer focus than minimum object distance (MOD) up to 0.05m from the front of the lens by sliding the unique focus ring forward and enables the operator to film the extreme close-ups without letting go of their focusing hand.
FUJINON LA30x7.8BRM-XB2 is expected to be available in 2025. More detailed timing and pricing will be shared as it becomes available. For more information, please visit https://www.fujifilm.com/us/en/business/cine-and-broadcast/portable-lens/4k-portable-lens.
More from Sports Video Group
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
07/05/2025
Tech Focus: Venue Sound, Part 1 - Chasing the Fan Experience Balancing audio quality and noise is a constant struggle By Dan Daley, Audio Editor
Wednesday, M...
07/05/2025
Tech Focus: Venue Sound, Part 2 - For Multi-Use Spaces, the Gear Makes the Diffe...
07/05/2025
Snow Sports Offer Opportunity for Edgy and Aggressive' Audio Natural Selection Tour, Shawn White's The Snow Leagues emphasize athlete sound By Dan Da...
06/05/2025
SVG India Summit Draws 140 for a Day of Learning, Networking Global perspectives coupled with India perspectives made for informative discussions By SVG Staff ...
06/05/2025
The CW Benefits From NASCAR's New XR and Volumetric Studio at North Carolina...
06/05/2025
SVG Sit-Down: Blackmagic Design's Dan May on the Company's Wide Range of...
06/05/2025
The FAST Factor: What's Happening in Sports' Latest Streaming Party Leaders from the NBA, NBC Sports, and Amagi discuss the latest trends in free ad-sup...
05/05/2025
SVG New Sponsor Spotlight: Kiloview's Judy Zuo on Ensuring Reliable AV Over ...
05/05/2025
In NAB 2025 Afterglow, Grass Valley Touts New Imagers, Production Switchers, AI ...
05/05/2025
Inside ATP Media's remote revolution in tennis broadcasting By George Bevir
Friday, May 2, 2025 - 13:50
Print This Story
From a single London hub, ATP...
02/05/2025
Ratings Roundup: 2025 NFL Draft Viewership Slots Event at Second Most-Watched Ev...
02/05/2025
Behind the Mic: MSG Networks' Joe Micheletti Set to Retire; NBA on NBC'...
02/05/2025
SVG Esports Production Summit Examines Impact of Remote, Cloud-Based Workflows o...
02/05/2025
Alternative Broadcasts With the Bucs: SportsNet Pittsburgh Provides Unobstructe...
02/05/2025
New possibilities: Creating a new production company with a difference at Moment...
02/05/2025
NBC's 25th Kentucky Derby Production Features Two Live Drones, RED Cine-Broa...
01/05/2025
Telling the story: Extensive technical set-up delivers comprehensive Special Oly...
01/05/2025
Just Around the Bend: Olympic Broadcasting Services Readies for the Milano-Corti...
01/05/2025
Wireless Microphone Spectrum Alliance Gets Going With Lobbying To Ensure RF Acce...
30/04/2025
With Back-to-Back PBR, UFC, and WWE Events in KC, TKO Takeover' Proves To B...
29/04/2025
Fascinating characters: Behind the Grand Slam Track partnership of Momentum Broa...
29/04/2025
Big package: Groundbreaking AR for live athletics comes to Grand Slam Track By ...
29/04/2025
High benchmark: Inside the inaugural Grand Slam Track production from Jamaica B...
29/04/2025
Engagement in the Live Stream: The New Age of Delivering the Game A conversation of streaming leaders dissects the feature sets that are winning in live sports ...
29/04/2025
Conveying emotion: BBC Sport on bringing the 45th London Marathon to viewers By Heather McLean
Monday, April 28, 2025 - 14:35
Print This Story
BBC Sport l...
28/04/2025
Joe Cohen Inducted into Cable Hall of Fame By Ken Kerschbaumer, Editorial Director
Monday, April 28, 2025 - 5:19 pm
Print This Story | Subscribe
Story H...
28/04/2025
LiveU Inks Deal to Acquire Actus Digital, Boost Video Monitoring and Analytics C...
28/04/2025
Small Van, Big Story: Changing the Game in Sports Broadcasting with Obvious C By SVG Staff
Monday, April 28, 2025 - 10:51 am
Print This Story | Subscribe ...
28/04/2025
SVG Sit-Down: ESPN's Chris Calcinari on New Flagship Mobile Unit, Cloud and ...
28/04/2025
A Swiss Soccer Summer: Previewing UEFA Women's Euros 2025 with BBC Sport and...
25/04/2025
Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Tec...
25/04/2025
Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases...
24/04/2025
Live From NFL Draft 2025: NFL Media Splits Sprawling Production Between Green Ba...
24/04/2025
Live From NFL Draft 2025: Van Wagner Turns Titletown Into Center of Fan Entertai...
24/04/2025
Live From the NFL Draft: NFL Media Splits Massive Production Between Green Bay a...
24/04/2025
Comcast Fills SpinCo Sports Executive Ranks With Matt Hong as President, Jeff Be...
23/04/2025
Audio Helps Chess.com Checkmate Cheating Matches are produced using REMI workflows By Dan Daley, Audio Editor
Wednesday, April 23, 2025 - 7:00 am
Print Th...
23/04/2025
Tech Focus: Intercoms, Part 1 - Key to Onsite, REMI, Hybrid Operations Intercoms keep increasingly disparate production locations together By Dan Daley, Audio ...
23/04/2025
Speaking my language: Bringing AI to the fore with real time audio translation f...
22/04/2025
Pushing the game: Growing the popularity of the 2025 Women's Six Nations thr...
22/04/2025
New Sponsor Spotlight: RedFlag AI CEO Max Eisendrath on Creating a One-Stop Shop...
22/04/2025
Live from The Crucible: BBC Sport's Phil Bigwood discusses transitioning the...
22/04/2025
Live from The Crucible: Sunset Vine makes the first subtle changes of many for i...
22/04/2025
You Are There': FOX Sports, Sony, Hawk-Eye Innovations Break Down the Latest...
NAB 2025: FUJIFILM Intros New 4K Broadcast Zoom Lens Designed for Portability, Ease of Use By SVG Staff 
