NAB 2025: FUJIFILM Intros New 4K Broadcast Zoom Lens Designed for Portability, Ease of Use By SVG Staff
Wednesday, March 26, 2025 - 9:40 am
Print This Story | Subscribe
Story Highlights
FUJIFILM North America Corporation, Optical Devices Division has introduced FUJINON LA30x7.8BRM-XB2 (hereafter LA30x7.8 ), a 4K broadcast zoom lens designed specifically to combine portability, ease of use, and superior performance at an affordable price point. Due to be released later in 2025, Fujifilm plans to display LA30x7.8 under glass at the 2025 NAB Show.
FUJINON's LA30x7.8 lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg.
Due to the rapid expansion of video streaming platforms, the volume of video content for news, live production, house of worship, corporate, and sports productions has increased, says Stosh Durbacz, vice president, Sales, Optical Devices Division, FUJIFILM North America Corporation. As a result, there is a growing demand for equipment that can streamline content creation without compromising on image quality or functionality within limited production budgets. LA30x7.8 will satisfy that demand.
LA30x7.8 joins FUJINON LA16x8BRM-XB1A in the LA series of FUJINON 4K broadcast zoom lenses. Since its 2019 release, LA16x8BRM-XB1A has received continued praise for its compact (163.8mm) and lightweight (1.6kg) design, excellent optical performance, and affordable cost. LA30x7.8 continues that legacy.
The lens boasts a 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg. This is achieved by adopting a rear focus mechanism, and optimizing the lens configuration and control methods, which Fujifilm has cultivated over many decades of lens design.
Since it covers the range with compact and lightweight body, it can reduce the burden of shoulder-mounted operation and enable the capture of a variety of scenes.
The newly developed drive unit also features high resolution 16-bit encoders for extremely accurate position detection of zoom, focus and iris in virtual and remote production, which contributes to streamlined production operations. The lens also achieves maximum speed of 1.0 sec and minimum speed of 120 sec when zooming from wide to tele end. This versatile range helps to capture a fast-moving subject during live sport broadcast, while enabling ultra-slow zooms during live music to deliver creative capture of the footage.
By utilizing the latest optical simulation technology and suppressing various types of aberrations, the lens achieves 4K optical performance across the entire zoom range. Fujifilm's unique multi-layer coating High Transmittance Electron Beam Coating (HT-EBC) boasts high light transmittance and accurate color reproduction.
The lens also has single button on the lens provides electronic flange back adjustment. The system provides faster and more efficient adjustment as compared to the manual process. And a macro function allows for closer focus than minimum object distance (MOD) up to 0.05m from the front of the lens by sliding the unique focus ring forward and enables the operator to film the extreme close-ups without letting go of their focusing hand.
FUJINON LA30x7.8BRM-XB2 is expected to be available in 2025. More detailed timing and pricing will be shared as it becomes available. For more information, please visit https://www.fujifilm.com/us/en/business/cine-and-broadcast/portable-lens/4k-portable-lens.
More from Sports Video Group
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
11/09/2025
Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...
11/09/2025
Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director
Thursday, September 11, 2025 - 7:00 am
Pr...
11/09/2025
NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...
11/09/2025
College Football Kickoff 2025: NBC Sports Pushes HDR Image Quality, Aerial Drone...
10/09/2025
Fox Sports Ups College Football Look as Canon, Sony Power Shallow Focus CoverageBy Ken Kerschbaumer, Editorial Director
Wednesday, September 10, 2025 - 8:00 a...
10/09/2025
SAVE THE DATE: SVG College Summit Returns to Atlanta, May 27-28, 2026By SVG Staff
Wednesday, September 10, 2025 - 10:00 am
Print This Story | Subscribe
St...
10/09/2025
SVG Students to Watch: Chloe Gosk, Monmouth UniversityThe New Jersey native is honing her skills as a replay operatorBy Brandon Costa, Director of Digital
Wed...
10/09/2025
SVG Campus Shot Callers: Alex Souza, Assistant AD for Broadcast and Technology, ...
09/09/2025
Canon EOS C50 is Canon's Smallest, Lightest Cinema Camera EverBy Ken Kerschbaumer, Editorial Director
Tuesday, September 9, 2025 - 9:00 am
Print This St...
09/09/2025
ReachTV Elevates Its Game To Bring Live Sports to TravelersThe company is redefining sports distribution across airports, hotels, digital platformsBy Brandon Co...
09/09/2025
SVG All-Stars: Rusty West, Coordinating Producer of Live Events Technology, NBC ...
09/09/2025
AWS Elemental at 10: A Steady Stream of Cloud-based Video Processing Innovation ...
08/09/2025
Behind The Mic: John Fanta Finalizes Move to NBC; ESPN Gears Up for Fall of Foot...
08/09/2025
Powered Up: Inside the Los Angeles Chargers' New Content Studio at The Bolt Chargers SVP, Brand Creative & Content Jason Lavine offers a look at the facili...
08/09/2025
NFL Kickoff 2025: YouTube Breaks Ground With First Free Global NFL Stream, Backe...
08/09/2025
Dolby Vision 2 Promises to Make HDR Viewing Even BetterBy SVG Staff
Friday, September 5, 2025 - 10:14 am
Print This Story | Subscribe
Story Highlights
Ea...
08/09/2025
BMG, Optimist Studios Combine Forces in L.A. to Give Content Creators Maximum Fi...
08/09/2025
CSI Sports/Fight Sports Announces 2026 Tyson-Mayweather Mega-Fight; Teases Strea...
08/09/2025
NFL Kickoff 2025: Fox Sports Upgrades A' Game Production with Ovation, Game...
08/09/2025
NFL Kickoff 2025: FOX Sports Launches Groundbreaking New LED-Fueled XR/AR StageThe revamp of Stage B follows in the footsteps of FOX's Stage A, which launch...
08/09/2025
NFL Kickoff 2025: CBS Sports Has Big Production Plans for Blockbuster Matchups, ...
08/09/2025
NFL Kickoff 2025: ESPN Opens Latest Era of Monday Night Football With New Trucks...
28/08/2025
The new oil is sports': Saudis share masterplan to boost esports on global stage By Adrian Pennington
Tuesday, August 26, 2025 - 08:49
Print This Story...
28/08/2025
Esports World Cup 2025: Team Falcons Defend Title as Broadcast Production Ramps ...
28/08/2025
Report: Mobile-first content has overtaken the big screen as the way fans watch ...
28/08/2025
New Era: A Pro's Guide to ESPN's Expanded College Football Playoff Graph...
28/08/2025
College Football Kickoff 2025: The CW Heads Into ACC, Pac-12 Schedule With New P...
28/08/2025
Live From US Open 2025: Tennis Channel Returns With Onsite Studio Show New set has a prime site; production is handled remotely By Ken Kerschbaumer, Editorial ...
28/08/2025
NBC Sports Drives Its Coverage of NASCAR Cup Series Into Postseason Key technical upgrades for 2025 include modified Peacock Pit Box By Mark J Burns, SVG Contr...
28/08/2025
College Football Kickoff 2025: TNT Sports Launches First Big 12 Campaign With On...
28/08/2025
College Football Kickoff 2025: ESPN Gears Up for 1,000+ Games With Massive Opera...
28/08/2025
F&F's GTX21, the Company's Largest Production Unit, Hits the Road for CB...
27/08/2025
US Open 2025: ESPN Aims To Bring Viewers' Ears Closer to the Net The audio team is serving up more player and coach audio, reduced latency By Dan Daley, A...
27/08/2025
Riedel Brings Flex Licensing to Simply Live; Intros RiView VAR Expanded RiMotion replay, Venue Gateway contribution offerings, and Connect API also debut By Ke...
27/08/2025
UEFA Women's Euro 2025: Heather Winn on splitting the difference in sound fo...
27/08/2025
Cosm, NFL Ink New Deal for 2025 Season; Includes Post-Season, Super Bowl LX Thursday Night Football, Sunday Night Football also on tap for fans hungry to immers...
27/08/2025
Taking steps for sound: Warner Bros. Discovery Sports on how it is ramping up au...
26/08/2025
Former Sony and Broadcast Industry Tech Leader Alec Shapiro Dead at 72 For more than 40 years he changed the industry while leading Sony, Panasonic, Chyron, and...
26/08/2025
TCL Team Boxing League Prepares To Wrap Third Season Young league focuses on team aspect, deploys REMI production model By Mark J Burns, SVG Contributor
Tues...
26/08/2025
Banana Ballin': Fan First Entertainment Conveys Savannah Bananas Magic via R...
26/08/2025
Broadcast Industry Tech Leader Alec Shapiro Dead at 72 For more than 40 years he changed the industry while leading Sony, Panasonic, Chyron, and the industry at...
25/08/2025
IBC 2025: Grass Valley's Adam Marshall on IBC Intros, Partnerships, and Gen ...
25/08/2025
How XR and AR Are Changing Everything: An SVG Australia Summit Panel Discussion Leaders from ARL, Champion Data, Nine Entertainment, and Vizrt break down the im...
22/08/2025
Little League Baseball World Series: As Championship Weekend Approaches, ESPN Re...
21/08/2025
SVG New Sponsor Spolight: MyCaseBuilder's Steve Holand on Creating Custom Ca...
21/08/2025
Building From the Back: Will AI Benefit European Football Production and Distrib...
21/08/2025
Ratings Roundup: NBC Sports Starts EPL Season With Most-Watched Opening Weekend;...
NAB 2025: FUJIFILM Intros New 4K Broadcast Zoom Lens Designed for Portability, Ease of Use By SVG Staff 
