Ease Live Powers Interactive Champions League Viewer Expe...

Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches for the 2025/6 season on RTL Hungary. This marks the second major rollout of Ease Live's fan engagement overlays for the RTL Group, following the successful deployment for the EURO 2024 tournament on France's M6 streaming service.

Working with Bedrock, Europe's premier streaming tech company, Ease Live now allows fans watching Champions League football on RTL Hungary's digital platforms to interact via graphical overlays with live match statistics, team line-ups, player details, group standings, live polls, and more all in real time. RTL Hungary's interactive deployment across connected TVs, mobiles, and web platforms leverages the scalability and efficiency of the Bedrock-Ease Live technology stack, which enables interactivity to be rapidly extended across RTL Group broadcasters.

Our seamless and rapid deployment with RTL Hungary demonstrates that we can go live across markets within weeks, a real gamechanger for large broadcast groups, said Kjetil Horneland, CEO of Ease Live. Our interactive overlays put fans in control, delivering the tailored, interactive experiences that resonate with different demographics, including Gen Z sports fans.

By enabling overlays that sit on top' of existing OTT infrastructure, Ease Live reduces development and deployment time, from months to days, while ensuring frame-accurate synchronization with the live stream. This makes interactive sports coverage accessible and monetizable at scale across all major platforms.

The Bedrock-Ease Live technology stack is a proven way to enhance the sports viewing experience, said Jonas Engwall, CEO of Bedrock. After deploying the M6 interactive experience, we can now quickly replicate it in other markets, like Hungary, with consistent quality. This accelerates innovation and improves how our viewers connect with sports through RTL platforms.

Interactive overlays have already demonstrated up to 68% user engagement on live polls, and broadcasters using Ease Live have reported viewing duration increases of 50 %, leading to the capture of 1st party data insights and substantial boosts in monetization.

This RTL Hungary launch is just the latest in a series of interactive deployments using the Ease Live SaaS platform, which now supports interactive experiences for leading sports properties including ATP, Gotham Sports Network (covering MLB, NHL and NBA), Spain's La Liga, and Austrian broadcaster Servus TV, a Red Bull Media House company.

Ease Live Soccer Overlays, pre-integrated with leading sports data providers, ensures that rights holders like RTL Hungary can rapidly roll out rich, immersive matchday features to any device.

LINK:	https://kitplus.com/news/ease-live-powers-interactive-champions-league...
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