Cloud Video Encoding 0: Five common introductory questions

At Encoding.com, we have cloud-based video transcoding on our minds round-the-clock. However, we also recognize that not everyone is an expert on the topic. For those interested, we put together this handy Encoding 101 guide to answer 5 common introductory questions about cloud-based video transcoding. Enjoy!

What is Cloud-Based Video Transcoding?

Cloud-based video transcoding converts video for playback across a broad spectrum of media players, operating systems, devices and browsers using the infinitely scaleable, parallel processing capabilities of cloud computing. Users only pay for the transcoding volume they use as-a-service avoiding unnecessary infrastructure investments, development resources and ongoing R&D. Robust cloud-based encoding solutions provide value added services including editing and customization features, packaging options (e.g. digital rights management), closed captioning and more.

How do I use Cloud-Based Video Transcoding?

In the case of Encoding.com, the simplest solution is often Vid.ly Universal URL for enterprise-grade, hosted video delivery as-a-service. Users upload video via our browser-based interface or API and receive a universal embed code and URL for universal playback. Any time the hosted video is viewed, Vid.ly runs device detection to stream an optimized video format tailored to the viewers unique playback environment. In addition, our easy-to-use browser based UI, well documented XML API, Watch Folder tool, and high-speed Desktop Uploader integrate seamlessly into any video workflow. Interested in some use cases? Check out how AOL and Revision3 are using cloud-based video transcoding.

Why do I need to transcode video in the Cloud?

You need to be profitable. Utilizing a transcoding solution that maximizes your audience and delivers superior quality is an imperative. Also, you need to minimize R&D costs required to remain current with the latest and greatest formats, bit rates, codecs, etc while reducing your CAPEX and in-house management costs. Achieving profitability and self-sustainability are two key reasons why broadcasters, production houses, digital agency's, VOD services and key players throughout the video eco-system often utilize cloud video transcoding to address their daily workflow requirements.

What opportunities does transcoding video in the cloud create?

You are in the business of providing engaging video programming and delivering a seamless user experience. A robust cloud-based encoding solution can further automate your workflow and free up valuable resources to focus on feature and performance enhancements: video player customization, content targeting, social media and community-building tools, language localization, and so much more.

What if I have already invested in on-site transcoding infrastructure?

Cloud-based encoding vs. investment in on-site encoding infrastructure is NOT a mutually exclusive decision. In fact, many businesses implement a hybrid model in which cloud transcoding is used to manage jobs that exceed the capacity of on-site infrastructure. Also, cloud-based encoding is popular for specific use cases such as transcoding a massive file library without bogging down on-site infrastructure.

LINK:	http://www.encoding.com/blog/entry/cloud_based_video_encoding_101_what...
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