Potential for Big Data Solutions to Positively Impact 150 Million Lives Over Next Five Years
Los Angeles: The use of mobile big data solutions in areas such as disaster response, disease prevention and financial inclusion could positively impact more than 150 million people over the next five years, according to a new GSMA study. The new study, Mobile Big Data Solutions for a Better Future, is prepared by PricewaterhouseCoopers (PwC) on behalf of the GSMA. It outlines how advanced mobile network analytics and AI can be applied to drive societal impacts supporting the UN Sustainable Development Goals (SDGs).
The unparalleled reach of mobile networks across the globe provides a unique opportunity to use mobile big data solutions to solve problems and save lives, said Mats Granryd, Director General of the GSMA. Harnessing the power of data analysis and AI to unlock valuable new insight will require investment, innovation and collaboration across a range of stakeholders, including government agencies, development organisations and mobile operators. Our new study highlights the amazing potential from leveraging these tools for social good, establishing the case for investments in mobile big data capabilities and implementations.
Click here to download the report
The new report includes an analysis of five cases where mobile big data solutions could have a significant impact. A detailed methodology describing how the potential impacts have been calculated is outlined in the full report.
Access to healthcare (SDG #11)
60 million people could have better access to healthcare due to more informed infrastructure planning via mobile big data solutions that target health facility deployment planning.
Managing air pollution (SDG #13)
120,000 lives could be saved across the world's most populated cities as a result of better-informed measures to limit air pollution, resulting in lower congestion and better transport planning.
Disaster response (SDG #13)
More than 25,000 lives could be saved from natural disasters in major at-risk countries by 2025 as a result of mobile big data solutions being able to aid quicker evacuation from dangerous areas.
Disease prevention (SDG #3)
Communicable diseases could be significantly reduced from spreading by targeting locations at risk of exposure through mobile big data solutions to understand population movements. This could result in 650,000 fewer cases of tuberculosis alone in the next five years.
Financial inclusion (SDG #10)
70 million more adults could take up financial services in countries with large unbanked' populations as a result of mobile big data solutions targeting groups to raise awareness, trust and confidence in digital financial services.
What is mobile big data?
Large volumes of network data are created in mobile networks as a result of the daily functions of providing network connectivity and delivering communication services. This includes information on user location, social networks, profile data, usage and spend. Mobile operators can take this complex raw data and apply advanced analytics and AI to provide governments with invaluable aggregated insights and tools that form lifesaving solutions.
Unlocking the vast potential of big data analytics must be achieved in a way that respects privacy and fosters an environment of trust. The mobile industry is committed to using data responsibly - in a way that protects privacy whilst also spurring innovation. To address privacy and ethics concerns in the specific context of Big Data for Social Good, the GSMA has developed a document identifying privacy considerations related to big data and a set of principles promoting the ethical development and application of AI.
The GSMA's Big Data for Social Good initiative was launched in February 2017 and is today backed by 20 mobile operators with a presence in 117 markets around the world. The initiative has enabled mobile operators to jointly establish a holistic framework and approach to developing sustainable, replicable solutions that can help public agencies and NGOs tackle epidemics, natural disasters and environmental crises. The initiative has overseen a number of successful mobile big data projects. All our latest insights, recommendations and case studies can be found in the GSMA Big Data for Social Good digital toolkit.
-ENDS-
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Media Contacts:
For the GSMA:
Alicia Bardaro
ABardaro@webershandwick.com
+1 617 520 7015
GSMA Press Office
pressoffice@gsma.com
Like what you read? Share.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
Potential for Big Data Solutions to Positively Impact 150 Million Lives Over Next Five Years 
