Potential for Big Data Solutions to Positively Impact 150 Million Lives Over Next Five Years
Los Angeles: The use of mobile big data solutions in areas such as disaster response, disease prevention and financial inclusion could positively impact more than 150 million people over the next five years, according to a new GSMA study. The new study, Mobile Big Data Solutions for a Better Future, is prepared by PricewaterhouseCoopers (PwC) on behalf of the GSMA. It outlines how advanced mobile network analytics and AI can be applied to drive societal impacts supporting the UN Sustainable Development Goals (SDGs).
The unparalleled reach of mobile networks across the globe provides a unique opportunity to use mobile big data solutions to solve problems and save lives, said Mats Granryd, Director General of the GSMA. Harnessing the power of data analysis and AI to unlock valuable new insight will require investment, innovation and collaboration across a range of stakeholders, including government agencies, development organisations and mobile operators. Our new study highlights the amazing potential from leveraging these tools for social good, establishing the case for investments in mobile big data capabilities and implementations.
Click here to download the report
The new report includes an analysis of five cases where mobile big data solutions could have a significant impact. A detailed methodology describing how the potential impacts have been calculated is outlined in the full report.
Access to healthcare (SDG #11)
60 million people could have better access to healthcare due to more informed infrastructure planning via mobile big data solutions that target health facility deployment planning.
Managing air pollution (SDG #13)
120,000 lives could be saved across the world's most populated cities as a result of better-informed measures to limit air pollution, resulting in lower congestion and better transport planning.
Disaster response (SDG #13)
More than 25,000 lives could be saved from natural disasters in major at-risk countries by 2025 as a result of mobile big data solutions being able to aid quicker evacuation from dangerous areas.
Disease prevention (SDG #3)
Communicable diseases could be significantly reduced from spreading by targeting locations at risk of exposure through mobile big data solutions to understand population movements. This could result in 650,000 fewer cases of tuberculosis alone in the next five years.
Financial inclusion (SDG #10)
70 million more adults could take up financial services in countries with large unbanked' populations as a result of mobile big data solutions targeting groups to raise awareness, trust and confidence in digital financial services.
What is mobile big data?
Large volumes of network data are created in mobile networks as a result of the daily functions of providing network connectivity and delivering communication services. This includes information on user location, social networks, profile data, usage and spend. Mobile operators can take this complex raw data and apply advanced analytics and AI to provide governments with invaluable aggregated insights and tools that form lifesaving solutions.
Unlocking the vast potential of big data analytics must be achieved in a way that respects privacy and fosters an environment of trust. The mobile industry is committed to using data responsibly - in a way that protects privacy whilst also spurring innovation. To address privacy and ethics concerns in the specific context of Big Data for Social Good, the GSMA has developed a document identifying privacy considerations related to big data and a set of principles promoting the ethical development and application of AI.
The GSMA's Big Data for Social Good initiative was launched in February 2017 and is today backed by 20 mobile operators with a presence in 117 markets around the world. The initiative has enabled mobile operators to jointly establish a holistic framework and approach to developing sustainable, replicable solutions that can help public agencies and NGOs tackle epidemics, natural disasters and environmental crises. The initiative has overseen a number of successful mobile big data projects. All our latest insights, recommendations and case studies can be found in the GSMA Big Data for Social Good digital toolkit.
-ENDS-
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Media Contacts:
For the GSMA:
Alicia Bardaro
ABardaro@webershandwick.com
+1 617 520 7015
GSMA Press Office
pressoffice@gsma.com
Like what you read? Share.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
May 12th, 2026 Press Materials Available Here
TRIBECA FESTIVAL UNVEILS 2026 GAMES PROGRAM
Tribeca Celebrates Its 25th Anniversary With World Premieres and Pl...
12/05/2026
May 12th, 2026 Press Materials Available Here
MADONNA BRINGS THE WORLD PREMIERE OF CONFESSIONS II TO 2026 TRIBECA FESTIVAL
The Global Icon Will Unveil a Cine...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
Potential for Big Data Solutions to Positively Impact 150 Million Lives Over Next Five Years 
