HP Powers Oriental DreamWorks

HP Powers Oriental DreamWorksCompany provides best-in-class technology vital to success of China's growing animation industry

BEIJING HP today announced it has been selected as the official technology partner to Oriental DreamWorks, the joint venture between the China consortium led by China Media Capital (CMC) and Hollywood's DreamWorks Animation.

Oriental DreamWorks will provide unique and creative content by becoming a China-based family brand that regularly creates entertainment in China for China, and for export to the rest of the world. The company will be based in Shanghai.

This announcement builds on a decade-long collaboration between HP and DreamWorks Animation SKG. Together, the companies have pushed the boundaries of technology to help DreamWorks Animation transition from a traditional animation company to a fully digital entertainment company.

HP solutions have been the technology backbone for the development of blockbuster films such as the Kung Fu Panda franchise, Puss in Boots, the Shrek series and How to Train Your Dragon. Oriental DreamWorks will partner with DreamWorks Animation for the upcoming Kung Fu Panda 3 film, which will be a coproduction between the two companies.

DreamWorks is one of the world's greatest storytellers who has used technology to deliver a customer experience second to none, said Meg Whitman, president and chief executive officer, HP. Now we are accompanying Oriental DreamWorks on this new journey to create a world-class animation facility in China.

The power of the HP ecosystem

As China's largest and most advanced animation production base, Oriental DreamWorks will help meet the demands of China's rapidly expanding film industry. This market has experienced a growth rate of 30 percent per year.(1)

As a part of this relationship, Oriental DreamWorks will leverage the broad portfolio of integrated solutions only HP can deliver, such as HP Converged Infrastructure comprising HP Moonshot servers, HP StoreAll 9700 and HP StoreServ 7000, HP's public and private cloud, and HP networking solutions. These products will work seamlessly together to power Oriental DreamWorks behind the scenes from the data center to the studio enabling the team to provide their artists with best-in-class technologies, resulting in more artistic iterations and notably less downtime.

Oriental DreamWorks also will utilize the latest personal systems innovations from HP such as the HP ElitePad 900, HP Z1 and Z820 workstations, flow printers, and digitization and print services.

These technology solutions will be instrumental in pushing the limits of creativity and delivering a new level of richness in an animated film.

HP continues to be a trusted partner that helps us produce an innovative product with compelling content that engages the world, said Jeffrey Katzenberg, chief executive officer, DreamWorks Animation. Having HP be the Preferred Technology Provider to Oriental DreamWorks is critical to success as we develop the tremendous and ever-growing opportunities in this region.

About DreamWorks

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the 100 Best Companies to Work For by FORTUNE Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 26 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.

(1) State Administration of Radio, Film and Television (SARFT).

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LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=1431387...
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