SONY COMPUTER ENTERTAINMENT EUROPE SETS NEW PRICE FOR PLAYSTATION 4 IN EUROPE PlayStation 4 now available at an attractive new price of 49

London, 21st October 2015: - Sony Computer Entertainment Europe (SCEE) today announced that PlayStation 4 (PS4 ) computer entertainment system with 500GB hard disk drive (HDD), originally priced at 399 will now be available in European region* at the new recommended retail price of 349.

Jim Ryan, SCEE president and CEO commented: We are delighted to deliver the PS4 system at its best-ever value just in time for the holiday season, making it more accessible to a broader audience in Europe. He went on to say, With this year's biggest blockbusters and next year's best exclusives such as UNCHARTED 4: A Thief's End set to thrill players, there has never been a better time to join the PS4 community. Also, watch out for an amazing range of Ultimate Player Edition Bundles including the PS4 system with 1TB HDD and some of the biggest games of the year, offering even greater value.

Demonstrating strong support from 3rd party developers and publishers, upcoming PS4 software titles this year in Europe include highly anticipated releases such as Call of Duty: Black Ops III (Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc.) and Star Wars Battlefront (Electronic Arts Inc.), launching alongside special PS4 hardware bundles. Blockbuster exclusives such as Uncharted 4: A Thief's End (SCE Worldwide Studios) and Street Fighter V (Capcom) are also expected to join the PS4 software title portfolio in 2016.

In addition to the new attractive price point, SCE will accelerate the expansion of the PS4 system to new audiences by further enhancing the PS4 ecosystem, which includes strengthening the PS4 software line-up, bolstering the network services available on PlayStation Network and introducing PlayStation VR, the virtual reality system that expands the world of PS4. The recent PS4 system software update 3.00 includes a range of new features, from entirely new functions such as a new Events App and YouTube Live streaming direct from the PS4 system, as well as visual enhancements to the user interface.

There is no better time to join PlayStation as SCE continues to expand the world of PS4 through attractive software titles and network services to deliver entertainment experiences that are only possible on PlayStation.

* Austria, Benelux, France, Germany, Ireland, Italy, Switzerland, Portugal, Spain. UK £299.

- ENDS -

About Sony Computer Entertainment Europe Ltd Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation 4 (PS4 ) computer entertainment system, PlayStation Vita (PS Vita) portable entertainment system and PlayStation 3 (PS3 ) computer entertainment system software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE has revolutionized home entertainment since they launched PlayStation in 1994. PlayStation 4 redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalisation and deeply integrated social capabilities. PS Vita is a portable entertainment system that offers a combination of rich gaming and social connectivity. PS3 is an advanced computer entertainment system, incorporating the powerful Cell Broadband Engine and RSX processors. PlayStation Network, that includes PlayStation Store, delivers unparalleled online gaming experience to PlayStation users. SCEE also develops, publishes markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.

More information about PlayStation products can be found at www.playstation.com.

PlayStation, PS4, PS3, and DUALSHOCK are registered trademarks or trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

LINK:	http://www.scei.co.jp/en/corporate/release/2015/151021.html?rss=true...
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