IBC set to go ahead as planned in September

21/04/2021

Fall back dates for December are still in place, and an announcement on that is expected to be made in June

By Jenny Priestley

Published: April 21, 2021

Fall back dates for December are still in place, and an announcement on that is expected to be made in June

target=_blank title=Share on LinkedIn class=share-linkedin> Fall back dates for December are still in place, and an announcement on that is expected to be made in June

https://www.tvbeurope.com/business/ibc-set-to-go-ahead-as-planned-in-september title=Share via Email class=share-email>

IBC 2021 is set to go ahead as planned in September, with organisers saying they are focused on delivering a fantastic event at the RAI in Amsterdam.

However, the fall back dates for December are still in place, and an announcement on that is expected to be made in June. Organisers are asking the industry to keep their options open for both possible sets of dates.

The current dates for the show are 10th - 13th September with the fall-back option of December 3rd - 6th 2021.

IBC CEO Michael Crimp said organisers realise this year's show might be the first large scale event many people have attended in a long time, and the team are putting lots of planning into that. We're working closely with the city of Amsterdam and the RAI, monitoring changes as they evolve.

The industry is telling us that people are keen to come together again after being apart for a long time. In the coming months, a number of factors will help us decide when the event can happen and in what format. From macro trends such as vaccine roll out and testing, to the willingness of our attendees to travel, we will take all things into consideration as we make those important decisions, he added.

IBC said it is budgeting for exhibition space to be about 30 per cent less than in 2019, with the two pavilions not being used in 2021.

This year's event will have more of a festival feel, said Crimp, with a perimeter to the site that will enable them to move around more freely. Attendees will have their temperatures checked before entering the perimeter, and will need to declare that they have recently passed a Covid test.

There will be no on-site registration for people who have not pre-registered.

Inside, the halls will have extra wide aisles and one-way for ease of access. IBC intends to use AI cameras to monitor capacity in each hall. Each exhibitor will be told of their stand capacity, with attendees being scanned in and out to monitor numbers.

Steve Connolly, head of sales at IBC, said support from the industry continues to be strong, with 30,000 sq foot of stand space booked so far.

IBC will also run a digital platform for exhibitors alongside the physical event to enable them to promote products and book digital meetings.

SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.

LINK:	https://www.tvbeurope.com/business/ibc-set-to-go-ahead-as-planned-in-s...
	See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026