Avid acquires Wolftech to transform newsroom workflows

The strategic acquisition aims to enable users to leverage emerging technologies to build and evolve modular workflows, from lens to edit and beyond, said Avid

By Matthew Corrigan

Published: October 8, 2024 Updated: October 9, 2024

The strategic acquisition aims to enable users to leverage emerging technologies to build and evolve modular workflows, from lens to edit and beyond, said Avid

target=_blank title=Share on LinkedIn class=share-linkedin> The strategic acquisition aims to enable users to leverage emerging technologies to build and evolve modular workflows, from lens to edit and beyond, said Avid

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Avid has entered into an agreement to acquire Wolftech Broadcast Solutions.

The media software solutions provider aims to leverage Wolftech's story-centric workflow management expertise, amplifying multiplatform delivery for news organisations, enhancing efficiency and remote collaboration.

Wolftech's existing customer base will benefit from Avid's customer support and professional services, said the company. Avid aims to deliver a unified suite of tools with AI-powered features which will enable users to break down silos between digital and long-form teams, boost efficiencies through analytics, optimise team collaboration and increase storytelling speed across any platform.

Wellford Dillard, CEO of Avid Technology, commented, We are thrilled to welcome Wolftech to the Avid family. This acquisition strengthens Avid's position in the news market and underscores our commitment to deliver best-in-class solutions that empower news organisations to thrive in today's fast-paced digital landscape. Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling.

Woftech's CEO, Arne Berven, added, Joining forces with Avid represents an exciting opportunity for Wolftech to accelerate our mission of revolutionising news production. By integrating Wolftech's multiplatform planning, collaboration, and publishing capabilities with Avid's industry-leading solutions, we will empower news organisations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently than ever before.

LINK:	https://www.tvbeurope.com/live-production/avid-acquires-wolftech-to-tr...
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