
Olivier Suard, VP marketing, Nevion, explains why the move to IP is similar to the move to the combustion engine
Sponsored Content
Published: February 21, 2024 Updated: February 23, 2024
Olivier Suard, VP marketing, Nevion, explains why the move to IP is similar to the move to the combustion engine
target=_blank title=Share on LinkedIn class=share-linkedin>
Henry Ford, the founder of Ford Motor Company, once famously said: If I had asked my customers what they wanted, they would have said faster horses . In fairness, when confronted with changes, it's quite natural to refer to what one knows. But sometimes, the change is so momentous, that new thinking is required. It was the case with motor vehicles, and it's also the case in the broadcasting industry with the move to IP and IT technology.
When IP networking first came onto the live production scene, many broadcasters understood that it made sense to move to a standard used by all other industries. However, what they wanted was basically SDI, but with fewer cables.
As pioneers of IP deployments, Nevion (now a Sony Group Company) was constantly faced with demands to create self-managing networks based on a big, centralised IP router - just like in SDI. We had to explain, over and over, that IP was fundamentally different, and that a monolithic approach would limit the real potential of IP. Because IP is not just a technology change, it is a game-changing revolution for production workflows - just like motor vehicles were not just about going faster and further than horses but about fundamentally transforming people's lives. Thankfully, the broadcast industry has now largely accepted that concepts like spine-leaf architectures and seamless connectivity across LANs and WANs are the way to go.
There is however one area where old SDI habits die hard: management and orchestration.
In the SDI world, these are fairly simple. Firstly, the connectivity is limited to the facilities. If a connection to other locations is required, a phone call to technical staff is made well in advance and (hopefully) the connection is established. Secondly, everything happens in the central SDI router.
In the IP and IT world, things are very different. With distributed production, people, places and processing can be anywhere. So production staff need to be able to control connectivity and equipment beyond the facilities - seamlessly, dynamically, and on their own. Flows need to be orchestrated across LANs, WANs, 5G and even clouds (private or public), with capacity and bandwidth managed throughout.
Just like one would not steer a car with reins connected to the wheels, one cannot control IP workflows without a new approach to network orchestration and broadcast control.
That's why broadcasters now need to rethink and prioritise management and orchestration.
Find out more at www.pro.sony/networked-live
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
23/10/2026
CBS Sports will be the exclusive U.S. Spanish-language rights holder for the Con...
23/10/2026
Fubo has announced new distribution agreements for carriage of seven regional sports networks for the 2026-27 NBA season. Through those agreements, the Fubo str...
23/10/2026
CBC/Radio-Canada has selected Dalet to modernize its news operations across Canada, deploying Dalet Pyramid across the organization. CBC/Radio-Canada operates 2...
23/10/2026
EZDRM has been granted US patent 12,659,532 for a method of delivering DRM-protected content over low-latency WebRTC (Web Real-Time Communication) infrastructur...
23/10/2026
Audio-Technica has acquired a new facility in the Hollywood Media District in Hollywood, California, expanding its U.S. operations. The 8,966-square-foot, two-s...
23/10/2026
Audio-Technica (booth 514) will display its studio and live sound microphones and headphones at AES Show Nashville 2026, taking place Saturday, Oct. 31, and Sun...
23/10/2026
As regional sports networks (RSNs) decline, teams and leagues are producing more...
23/10/2026
Acceleration Community of Companies (ACC) has released The People's Games: W...
23/10/2026
GameTime Productions is using Stripe TV's Lightbox and Telestripe wireless t...
23/10/2026
CLOUDflex Broadcast has announced a direct integration with ZoomISO Cloud, Zoom's remote contribution solution for cloud-based media production systems. Dev...
23/10/2026
TMRW Sports has appointed Chris Zaber senior vice president of ticketing and venue experience as the company continues to build out its portfolio of sports prop...
23/10/2026
The BBQ World Cup & Expo has announced an investment from Wheelhouse, the content, talent and investment company founded by Brent Montgomery, and Omaha Producti...
23/10/2026
BKB Bare Knuckle Boxing and Bally's Corporation have unveiled Bally's Fi...
23/10/2026
Yahoo Sports has launched Perfect 5, a free-to-play fantasy basketball game tied to each week's marquee NBA on Prime matchups. It is designed to run alongsi...
23/10/2026
At the SVG Remote Production Summit at Techwood Studios in Atlanta, Steve Grigel...
23/10/2026
Fox Sports will broadcast game one of the 122nd World Series tonight from Milwaukee as the Milwaukee Brewers and Tampa Bay Rays square off. And with a crew of 4...
23/10/2026
Emmy-winning Culver City studio, bicoastal Game Creek Video mobile units return ...
23/10/2026
A playoff season featuring three series sweeps allows broadcast crews extra time...
23/10/2026
Creative and versatile echo effect
fedDSP have released ECO, a delay plug-in designed to cover everything from straightforward repeats to more experimental ...
23/10/2026
A FREE hypersaw synth in time for Halloween
UJAM have announced Detunicorn, a free collectable synthesizer plug-in designed to produce the thick, detuned hy...
23/10/2026
(4:10 PM) Wiesbaden, October 23, 2026. As part of the restructuring of the forme...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Territory Group Launches Lux Meridian, New AI-Native Film and Television Product...
23/10/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, has responded promptly to the global issue of PHP vulnerabiliti...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
A Brand New, Ultra-high-performance Remote Followspot Control System
Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...
23/10/2026
LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...
23/10/2026
Vegas Pro Delivers Professional Color Management and Faster Renders
Jessie Electa Petrov October 22, 2026
0 Comments
The 2027 release from Boris FX st...
23/10/2026
Blackmagic Design Announces Price Increases Due to Rising Memory Costs
Brie Clayton October 22, 2026
0 Comments
New prices across a range of products ...
23/10/2026
Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...
23/10/2026
Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...
23/10/2026
Can Danny and Dani's grand plans save Christmas, or are they heading for a festive fiasco?Friday 23 October 2026
The Dyers' Caravan Park: A Merry Elfin...
23/10/2026
Friday 23 October 2026
Matchday Ready: Ella Toone & Keely Hodgkinson Star in New WSL Series
Sky Sports has launched Minus 1, a new social series that pairs th...
23/10/2026
On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple...
22/10/2026
Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
22/10/2026
NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...
22/10/2026
CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...
22/10/2026
Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...
22/10/2026
U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...