
Olivier Suard, VP marketing, Nevion, explains why the move to IP is similar to the move to the combustion engine
Sponsored Content
Published: February 21, 2024 Updated: February 23, 2024
Olivier Suard, VP marketing, Nevion, explains why the move to IP is similar to the move to the combustion engine
target=_blank title=Share on LinkedIn class=share-linkedin>
Henry Ford, the founder of Ford Motor Company, once famously said: If I had asked my customers what they wanted, they would have said faster horses . In fairness, when confronted with changes, it's quite natural to refer to what one knows. But sometimes, the change is so momentous, that new thinking is required. It was the case with motor vehicles, and it's also the case in the broadcasting industry with the move to IP and IT technology.
When IP networking first came onto the live production scene, many broadcasters understood that it made sense to move to a standard used by all other industries. However, what they wanted was basically SDI, but with fewer cables.
As pioneers of IP deployments, Nevion (now a Sony Group Company) was constantly faced with demands to create self-managing networks based on a big, centralised IP router - just like in SDI. We had to explain, over and over, that IP was fundamentally different, and that a monolithic approach would limit the real potential of IP. Because IP is not just a technology change, it is a game-changing revolution for production workflows - just like motor vehicles were not just about going faster and further than horses but about fundamentally transforming people's lives. Thankfully, the broadcast industry has now largely accepted that concepts like spine-leaf architectures and seamless connectivity across LANs and WANs are the way to go.
There is however one area where old SDI habits die hard: management and orchestration.
In the SDI world, these are fairly simple. Firstly, the connectivity is limited to the facilities. If a connection to other locations is required, a phone call to technical staff is made well in advance and (hopefully) the connection is established. Secondly, everything happens in the central SDI router.
In the IP and IT world, things are very different. With distributed production, people, places and processing can be anywhere. So production staff need to be able to control connectivity and equipment beyond the facilities - seamlessly, dynamically, and on their own. Flows need to be orchestrated across LANs, WANs, 5G and even clouds (private or public), with capacity and bandwidth managed throughout.
Just like one would not steer a car with reins connected to the wheels, one cannot control IP workflows without a new approach to network orchestration and broadcast control.
That's why broadcasters now need to rethink and prioritise management and orchestration.
Find out more at www.pro.sony/networked-live
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy&...
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...
03/08/2026
(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...
03/08/2026
Recreates a 1977 Hohner Clavinet D6
After launching a software recreation of their own electric piano, Rhodes set about capturing another classic instrument...
03/08/2026
A modern solution for an old technique
Peak Tamer is a new standalone application that automatically applies gain automation to keep rogue peaks under cont...
03/08/2026
Plug-in gains object metadata automation export
Sound Particles have just released an update that adds a new Metadata Automation function to their their rec...
03/08/2026
SGL Carbon and X-energy today announced a binding agreement to double SGL's production capacity for medium-grain isotropic graphite ( NBG-18 ), a specialize...
03/08/2026
Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...
03/08/2026
How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...
03/08/2026
Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...
03/08/2026
Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...
03/08/2026
Jason Flemyng, Tessa Peake-Jones, Lee Ingleby and Georgia Tennant join the cast ...
03/08/2026
Building on the momentum of a landmark year for soccer in North America, Leagues...
02/08/2026
Classic EQ design goes virtual
Following on from the launch of the 500-series version of their BAX EQ unit, Dangerous Music have now teamed up with modellin...
02/08/2026
The Government's Missing Dimension
This article was originally published on the National Preparedness Commission website on 25 June 2026.
----------------...
01/08/2026
Latest free Vaults instrument released
The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...