
Olivier Suard, VP marketing, Nevion, explains why the move to IP is similar to the move to the combustion engine
Sponsored Content
Published: February 21, 2024 Updated: February 23, 2024
Olivier Suard, VP marketing, Nevion, explains why the move to IP is similar to the move to the combustion engine
target=_blank title=Share on LinkedIn class=share-linkedin>
Henry Ford, the founder of Ford Motor Company, once famously said: If I had asked my customers what they wanted, they would have said faster horses . In fairness, when confronted with changes, it's quite natural to refer to what one knows. But sometimes, the change is so momentous, that new thinking is required. It was the case with motor vehicles, and it's also the case in the broadcasting industry with the move to IP and IT technology.
When IP networking first came onto the live production scene, many broadcasters understood that it made sense to move to a standard used by all other industries. However, what they wanted was basically SDI, but with fewer cables.
As pioneers of IP deployments, Nevion (now a Sony Group Company) was constantly faced with demands to create self-managing networks based on a big, centralised IP router - just like in SDI. We had to explain, over and over, that IP was fundamentally different, and that a monolithic approach would limit the real potential of IP. Because IP is not just a technology change, it is a game-changing revolution for production workflows - just like motor vehicles were not just about going faster and further than horses but about fundamentally transforming people's lives. Thankfully, the broadcast industry has now largely accepted that concepts like spine-leaf architectures and seamless connectivity across LANs and WANs are the way to go.
There is however one area where old SDI habits die hard: management and orchestration.
In the SDI world, these are fairly simple. Firstly, the connectivity is limited to the facilities. If a connection to other locations is required, a phone call to technical staff is made well in advance and (hopefully) the connection is established. Secondly, everything happens in the central SDI router.
In the IP and IT world, things are very different. With distributed production, people, places and processing can be anywhere. So production staff need to be able to control connectivity and equipment beyond the facilities - seamlessly, dynamically, and on their own. Flows need to be orchestrated across LANs, WANs, 5G and even clouds (private or public), with capacity and bandwidth managed throughout.
Just like one would not steer a car with reins connected to the wheels, one cannot control IP workflows without a new approach to network orchestration and broadcast control.
That's why broadcasters now need to rethink and prioritise management and orchestration.
Find out more at www.pro.sony/networked-live
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...
03/11/2026
Grass Valley has announced that France T l visions has completed the first phase...
03/11/2026
SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...
03/11/2026
Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...
03/11/2026
CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...
03/11/2026
Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...
03/11/2026
Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...
03/11/2026
The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...
03/11/2026
Stephen Arnold Music has developed the original musical theme and sonic branding...
03/11/2026
Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...
03/11/2026
has brought its specialist SMARThead robotic camera technology to the United Sta...
03/11/2026
In under two years, a seven-person startup has grown to more than 270 staffers, ...
03/11/2026
Olympics history is currently being made in Dakar. During the next two weeks, the Youth Olympic Games, which began on Oct. 31 and conclude on Nov. 13, are the f...
03/11/2026
There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...
03/11/2026
Telstra Broadcast Services may call Australia home but this year it continued to...
03/11/2026
Employs German-made CK12 capsule
Myburgh have announced that their long-awaited M28 microphone is now shipping. Said to be the ideal choice for engineers in...
03/11/2026
New AI-powered denoise & stem separation tool announced
iZotope have just released a new GPU-powered tool that pairs stem separation with a powerful selecti...
03/11/2026
Rohde & Schwarz to demonstrate technologies supporting Europe's sovereignty ...
03/11/2026
New path-to-purchase research solution connects 30 consumer categories and more ...
03/11/2026
Latest Nielsen data reveals a surge in advertising investment during key festive...
03/11/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the launch of the iSphir OT s...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...
03/11/2026
Blendkit for Unreal
Brie Clayton November 3, 2026
0 Comments
Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...
03/11/2026
Blackmagic Design Announces New UltraStudio Express HD
Brie Clayton November 3, 2026
0 Comments
New capture and playback solution with 3G-SDI, HDMI an...
03/11/2026
Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...
03/11/2026
Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
SmallHD announced the launch of the new Focus 504 Monitor, featuring a low-profile form factor, die-cast aluminum construction, professional-grade I/O, and the ...
03/11/2026
Gaffer Webb helped light the pivotal Kill Room scene with Astera QuikSpot...
03/11/2026
IllusionFX 1.1 is Out!
Alex Perea November 2, 2026
0 Comments
More tools, more creative freedom.
Graph editor. Shape your animation curves with preci...
03/11/2026
Rowan University Explores Virtual Production Workflows
Brie Clayton November 2, 2026
0 Comments
Students work across camera tracking, compositing and ...
03/11/2026
How to Hand Over an After Effects Project So the Next Person Can Open It
Ozgur Gorgun November 2, 2026
0 Comments
Most After Effects projects get open...
03/11/2026
Don't F*** with Fans comes to Sky Documentaries on 21 NovemberTuesday 3 Nove...
03/11/2026
From The Ghoster to The Flake, new research reveals the characters, chaos and ca...
03/11/2026
For every stage of creation From first idea to finished song, Scarlett is there for whatever comes next.
Start where you are Music-making rarely waits for t...