Adobe previews generative AI tools to streamline professional video workflows

New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all videos, including adding or removing objects in a scene or extending an existing clip

By Matthew Corrigan

Published: April 16, 2024 Updated: April 18, 2024

New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all videos, including adding or removing objects in a scene or extending an existing clip

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Adobe has announced a range of generative AI solutions to advance video creation and production workflows.

New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all videos, including adding or removing objects in a scene or extending an existing clip, said the company. These editing workflows will be driven by a new video model that will join the Firefly family, including Image, Vector, Design and Text Effects. Adobe said it is continuing to develop Firefly AI models in categories such as imaging, video, audio, and 3D, which it aims to integrate across Creative Cloud and Adobe Express.

The company previewed its intention to bring third-party generative AI models directly into Adobe applications like Premiere Pro which, it said, could, in future, enable video editors to leverage video generation models from OpenAI and Runway, integrated in Premiere Pro, to generate B-roll to edit into their project. It also shows how Pika Labs could be used with the Generative Extend tool to add a few seconds to the end of a shot.

Adobe is reimagining every step of video creation and production workflow to give creators new power and flexibility to realise their vision, said Ashley Still, senior vice president, Creative Product Group at Adobe. By bringing generative AI innovations deep into core Premiere Pro workflows, we are solving real pain points that video editors experience every day, while giving them more space to focus on their craft.

Adobe also announced upcoming general availability of AI-powered audio workflows in Premiere Pro, including new interactive fade handles, clip badges, dynamic waveforms and AI-based category tagging.

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