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Loerie winners announced --
Wed, 25 Sep 2013 11:31
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A total of 238 awards, including four Grands Prix and 26 Golds, were handed out in the main categories of the 25th Loeries Awards, which took place on Saturday 21 and Sunday 22 September at the Cape Town International Convention Centre.
The Loeries is an annual recognition of the best work produced in the brand communication industry in the region including the whole of Africa and the Middle East.
Says Loeries CEO Andrew Human: The awards show that digital is finally being taken seriously in the South African media mix, although traditional media still represents the majority of entries.
Digital entries now comprise just over 10% of the total number of Loeries entries, and the trend is clearly towards integrated and digital communication.
The awards were judged by over 140 local and international experts in their fields, including four international jury chairman from Hamburg, Sydney, Kansas City and Antwerp, as well as regional judges from Dubai and Kenya.
Grand Prix awards were awarded to Engen s Fire Blanket Calendar, Alternative Media & Field Marketing entry by DraftFCB; Volkswagen s Street Quest, Digital & Interactive - Social Media entry by Ogilvy & Mather Cape Town; Frank.net s Death Doesnt Have To Try Very Hard Radio Campaign by FoxP2; and MTN s The Everywhere Library Media Innovation entry by MetropolitanRepublic.
New in 2013, the Effective Creativity category, sponsored by Woolworths, allows previous Loerie winning entries to be measured for effective business results. The Gold award went to South African Breweries Be the Coach by Ogilvy & Mather Cape Town, and which was a Loerie Grand Prix winner in 2012.
Africa & Middle East
In the categories for entries from outside of South Africa, three Gold, Three Silver and eight Bronze Loeries were awarded. Golds went to:
- For Media Innovation, Radar Security s The on-the-job interview by Ogilvy & Mather Africa (Kenya).
- For Print Communication, Land Rover s Bookshelf by Advantage Y&R (Namibia).
- For Outdoor & Collateral Media, Harvey Nichols Pelicans by Y&R Dubai (United Arab Emirates).
Graham Warsop, founder and chairman of The Jupiter Drawing Room South Africa, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the South African and global advertising industry.
The Marketing Leadership and Innovation Award was presented to George Sombonos
of Chicken Licken.
George belongs amongst the great South African brand leaders and previous recipients of this award, says Loeries CEO Andrew Human. He is a legend in the industry and an excellent example of a leader who believes in the power of creativity to drive the bottom line. We hope that his example with Chicken Licken will inspire other marketers to embrace creativity in order to build sustainable and successful businesses.
To access the full list of winners visit www.loeries.com.
See Loeries report in the October issue of the Screen Africa, which also features Anton Crone s opinion piece on the Loeries.
Related Articles
Loeries Creative Week kicks off
The (Loerie) bird in full flight
Changes at the Loeries
Looking back on the Loerie Awards
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