Crosspoint falls squarely in the incorporation of Ooyala and Konodrac OTT environments to your portfolio De esta forma podr solventar los requerimientos m s exigentes de sus clientes actuales y futuros, en relaci n a la creaci n, distribuci n y monetizaci n de contenidos, as como a la anal tica y big data.
Tras explorar las mejores soluciones del sector multimedia y con el firme prop sito de posicionarse dentro del terreno de la OTT, Crossspoint incorpora las reconocidas Ooyala and Konodrac a su cat logo de compa as distribuidas. De esta forma podr solventar los requerimientos m s exigentes de sus clientes actuales y futuros, en relaci n a la creaci n, distribuci n y monetizaci n de contenidos, as como a la anal tica y big data.
Con sede en Santa Clara, California, Ooyala fue fundada en 2007 por tres ex-empleados de Google con el prop sito de lanzar una compa a de Datos especializada en Video. En 2014 fue adquirida por la australiana Telstra, la d cima compa a de telecomunicaciones del mundo. Actualmente cuenta con m s de 450 empleados, oficinas en m s de 10 ciudades repartidas por Norteam rica, Europa, Asia y Ocean a; y una base de m s de 400 clientes entre los que destacan Sky, RTL, Mediaset, StarHub o itv studios.
Ooyala cuenta con las soluciones m s avanzadas en la creaci n de contenidos, incluyendo Orquestaci n de workflows, MAM, sindicaci n e ingesta; as como toda la parte de distribuci n (OTT, OVP, Player, Apps, personalizaci n, anal tica, Live, AVOD, SVOD, CDN, codificaci n, transdcodificaci n, CDN, DRM ) y, por ltimo, toda la parte de monetizaci n.
Si bien la plataforma de Ooyala resulta ser la soluci n de OTT m s integral del mercado, al ser escalable permite tambi n ofrecer el m dulo m s adecuado a cada necesidad concreta. De esta forma, Ooyala Live es la soluci n dedicada para hacer streaming de directos. Ooyala Flex es la herramienta encargada de orquestar workflows y gestionar la media. El m dulo Ooyala Backlot gestiona la protecci n de derechos y la transcodificaci n, publicaci n y reproducci n de contenidos. Ooyala Pulse permite monetizar la media en funci n de las campa as de publicidad contratadas, incorporando toda la l gica de emisi n de esos cortes publicitarios. Por ltimo, Ooyala IQ analiza la media previa a su publicaci n y registra todas las posibles incidencias que pudieran existir.
Konodrac
Por otro lado, Crosspoint incorpora a su oferta innovadora la soluci n SaaS 360AudienceFlow de Konodrac, el sistema de gesti n de audiencias para dirigir la transformaci n digital en el sector media. Dicha soluci n ofrece tres objetivos clave: ser relevante para el espectador, aumentar la rentabilidad para el anunciante y finalmente mejorar el negocio gracias a la toma de decisiones basadas en datos.
Con sede en Barcelona, Konodrac fue creada en 2012 por Jordi Gilabert, prestigioso fundador a su vez de otras empresas tecnol gicas del sector media tan reconocidas como Vector, RTZ y Activa Software, qui n fusion su s lida experiencia en ese mbito con sus profundos conocimientos del big data . Actualmente Konodrac est controlando m s de 2 millones de dispositivos en Espa a. Con clientes tambi n en otros sectores como el de ferias (Mobile World Congress de Barcelona y San Francisco) banca, seguros o consultor a, entre su cartera de clientes broadcast y media destacan RTVE, TV3, CCMA, XAL, Betev , las agencias de medios de Catalu a o Cellnex Telecom.
360AudienceFlow es la nica soluci n de monitorado transversal (TDT redes sociales OTT) que ofrece desde paneles en tiempo real hasta informes peri dicos personalizables con la informaci n procesada para que sea de m xima utilidad en la toma de decisiones. Con precisi n geolocalizada y detalles socioecon micos.
Gracias a su gesti n de identidades multiplataforma (SSO y Social Login), permite en exclusiva la vinculaci n de la TV con el m vil para poder enviar comunicaciones personalizadas al usuario tanto a la SmartTV como a su m vil personal. Adicionalmente, su potente motor de recomendaciones integrado es el nico que detecta y satisface los intereses de los usuarios en redes sociales y permite incorporar criterios editoriales en el algoritmo entre otras prestaciones de alto nivel competitivo.
As mismo, Crosspoint dispone de diferentes acuerdos con desarrolladores de Front-End que permitir n ofrecer las soluciones m s completas e integradas en funci n del mbito del cliente y los requerimientos de cada proyecto.
Con estas nuevas incorporaciones Crosspoint realiza una s lida apuesta por afianzarse en el nuevo ecosistema multimedia sin abandonar, por supuesto, su permanente compromiso por el broadcast. En este sentido seguir asesorando, comercializando y proporcionando servicio t cnico de sus marcas habituales (Grass Valley, Riedel, Embrionix, BFE, J nger, Shotoku ) y que presentan las soluciones m s innovadoras en entornos como el de la producci n, la infraestructura, la emisi n o las comunicaciones.
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Crosspoint falls squarely in the incorporation of Ooyala and Konodrac OTT environments to your portfolio De esta forma podr solventar los requerimientos m s exigentes de sus clientes actuales y futuros, en relaci n a la creaci n, distribuci n y monetizaci n de contenidos, as como a la anal tica y big data. 
