LaSexta news change of image Los espacios informativos de LaSexta estrenan plat , escenograf a y paquete gr fico. El nuevo plat cuenta con un fondo innovador, que juega con las im genes que aparecen flotando. Muy pronto, LaSexta introducira gr fica tridimensional, reforzando los titulares de Noticias y apoy ndose en sistemas de realidad aumentada.
Desde este lunes, LaSexta Noticias cambia de imagen con nuevos plat s, escenograf a y paquete gr fico.
LaSexta estrena un escenario nico que comparten LaSexta Noticias y Al Rojo Vivo, aunque cada uno de los programas mantiene su propia identidad. ARV ser rojo vivo en su m xima expresi n y LaSexta Noticias lucir una imagen completamente nueva.
La nueva escenograf a de laSexta/Noticias est dise ada para transmitir el esp ritu de innovaci n e inquietud de la cadena y busca nuevos caminos en la forma de comunicar en informativos.
Cada uno de los elementos que componen la escenograf a es peculiar. La mesa de informativos parecer diferente seg n el ngulo de la c mara. Desde una perspectiva es negra y blanca y desde otra, completamente blanca.
El plat cuenta tambi n con otro elemento diferenciador: una gran pantalla del m vil que comparten ARV y LaSexta Noticias, y que puede ser utilizada para la Meteo y los sumarios con el presentador de pie, como fondo de presentador y en movimiento durante la emisi n.
El espacio de LaSexta Noticias cuenta tambi n con un fondo innovador, que juega con las im genes que aparecen flotando. Muy pronto se trabajar adem s con la gr fica tridimensional, reforzando los titulares de Noticias y apoy ndose en sistemas de realidad aumentada.
El nuevo dise o gr fico trata, como el plat , de transmitir la filosof a de LaSexta. Mantiene los colores blanco y negro y cuenta tambi n con el verde y fucsia, se a de identidad hist rica de LaSexta/Noticias.
Graphic identity
LaSexta/Noticias estrena, adem s de toda la identidad gr fica que envuelve el programa, cabecera y sinton a para su renovada imagen.
Tanto la escenograf a como el dise o gr fico se han creado internamente por el equipo de Imagen y Creatividad de Atresmedia. Su director, Juanra Mart n, se ala que busc bamos una imagen para las noticias, diferente, peculiar, pero, sobre todo, que sirviera de herramienta de comunicaci n para nuestros periodistas. Ning n elemento es gratuito .
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LaSexta news change of image Los espacios informativos de LaSexta estrenan plat , escenograf a y paquete gr fico. El nuevo plat cuenta con un fondo innovador, que juega con las im genes que aparecen flotando. Muy pronto, LaSexta introducira gr fica tridimensional, reforzando los titulares de Noticias y apoy ndose en sistemas de realidad aumentada. 
