ITV's Carolyn McCall is joining MIPCOM 2018 Media Mastermind Keynote stellar line-up

Published: Thu 30 Aug 2018

ITV's Carolyn McCall is joining MIPCOM 2018 Media Mastermind Keynote stellar line-up

MIPCOM today announces that Carolyn McCall, DBE, Chief Executive ITV is joining the MIPCOM 2018 Media Mastermind Keynote line-up. She will address delegates in the Grand Auditorium of the Palais des Festivals on Monday 15 October at 11.30 am.

The world's entertainment content market, MIPCOM takes place in Cannes, France, from 15-18 October.

ITV Studios is a leading creative force in global content production and distribution both as a leading unscripted producer and a thriving drama operation in the UK, US and Europe. Taking to the MIPCOM stage for the first time, Carolyn McCall will outline ITV's new vision More Than TV and the plan to grow UK and Global Productions. She will explain that ITV will do so by working with hugely talented and creative teams around the world to meet the growing global demand from broadcasters and platform owners for brand-defining content.

Carolyn McCall joined ITV in January 2018 and launched a review of the company's strategy in light of the rapidly-changing media landscape. She unveiled the refreshed strategy to the City at ITV's interim results in July, outlining a plan that will deliver growth and ensure that the business is well positioned for the future. She outlined a new vision - More than TV' - designed to build upon ITV's unique and winning combination of creativity and commercial strength and to enable ITV to drive profit from three separate sources - advertisers, broadcasters/platforms and consumers. Prior to joining ITV, Carolyn McCall was CEO of leading European short haul airline easyJet for nearly eight years.

The MIPCOM 2018 Media Mastermind Keynote line-up already includes Tim Davie, CEO of BBC Studios; Josh Sapan, President and CEO of AMC Networks; global phenomenon in food, television and campaigning Jamie Oliver; Kay Madati, Vice President and Global Head of Content Partnerships, Twitter; MIPCOM Variety Vanguard Award winner Ari Emanuel, CEO, Endeavor and MIPCOM 2018 Personality of the Year Issa Rae, Creator, Producer and Star of HBO's hit show Insecure'.

This year, MIPCOM takes as its overarching conference theme THE BIG SHIFT, which sets out to examine the paradigm shifts affecting content creation, distribution and monetisation - a topic that will be tackled by a string of top-level industry figures.

About Reed MIDEM

Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM UK in London, MIPIM Asia Summit in Hong Kong and MIPIM PropTech Summit in New York for the real estate industry; MAPIC in Cannes, MAPIC Russia in Moscow, MAPIC Italy in Milan, MAPIC China Summit in Shanghai and IRF brought by MAPIC in Mumbai for the retail real estate sector.

About Reed Exhibitions

Reed Exhibitions is the world's leading events organiser, with over 500 events in over 39 countries. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.

www.reedexpo.com

LINK:	https://www.itv.com/presscentre/press-releases/itvs-carolyn-mccall-joi...
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