
Telson will design the new channel Renfe for high-speed and long distance El canal emitir contenidos exclusivos a los que se suma un servicio audiovisual de m sica y audio libros para una audiencia de unos 25,4 millones de viajeros al a o.
La compa a del grupo Tres60, Telson, ha ganado el concurso convocado por Renfe para la gesti n y distribuci n de los servicios de entretenimiento a bordo, emisi n de pel culas y documentales. Tambi n ser el encargado del el dise o e implementaci n del nuevo canal audiovisual destinado al entretenimiento de los viajeros en sus trenes de alta velocidad y larga distancia.
El nuevo dise o del Canal Renfe emitir una completa programaci n de contenidos exclusivos a los que se suma un servicio audiovisual de m sica y de audio libros. La audiencia acumulada en 2013 fue 25,4 millones de viajeros.
La parrilla del canal de televisi n estar formada por pel culas, documentales, series, video clips y cortometrajes, as como v deos corporativos. El de audio ofrecer tanto m sica como audio libros con la duraci n espec fica de los viajes.
Canal Renfe contar con su propia l nea gr fica, cabecera de contenidos, mensajes de servicios, actualidad social y cultural, as como programas especializados en nuevas tendencias.
Todos los contenidos se emitir n en castellano y con subt tulos y, en el caso del cine, con acceso a la versi n original. En los trenes internacionales Espa a /Francia se emitir n pel culas en versi n franc sa y espa ola y ambas con subt tulos en castellano.
Asimismo, est previsto el desarrollo de un canal interactivo con acceso a trav s de la red WiFi a nuevas f rmulas de entretenimiento audiovisual.
Telson ha dise ado espec ficamente para Canal Renfe un gestor de contenidos que facilita y automatiza los flujos de trabajo y el acceso a toda la informaci n del canal televisivo y de audio.
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