Annsofi sings out against bullying Press Releases: 29 January 2014
Artist Annsofi Pettersen became depressed and was on sick leave due to the cyber bullying that followed her X Factor success. Now she is fronting the anti-bullying campaign Use Your Head, which will be visiting more schools than ever in its tenth season.
Use Your Head is Norway's biggest anti-bullying campaign for children and young people. Telenor, the Norwegian Red Cross through Cross my heart, the Norwegian Media Authority, and Kids and Media are cooperating in the fight against cyber bullying through raising awareness of and providing education on the subject. The campaign comprises a nationwide tour of schools, with strong narratives that enhance dialogue between young people and adults.
New ambassador Annsofi Pettersen is this year's new Use Your Head ambassador. She became known to many when, as a 15 year old, she came third on the Norwegian version of the X Factor. But the sudden propulsion into the life of a celebrity was not all positive.
Standing on stage and singing was fantastic, but it was tough to go back to the hotel room at night and find 50 new hate messages on my mobile. Just because I'm musical doesn't make my skin any thicker. The messages made me feel like everyone hated me. In the end I became depressed and was off sick from school,' she says.
Today Annsofi is back at her upper secondary school and back on stage. As a Use Your Head ambassador she will use her voice to support other victims of bullying and in her song Don't slaughter me she sends a clear message to bullies:
It's so easy to send nasty messages using a mobile or the Internet, but please, stop, don't do it. I don't think you know how much damage you can do, but I've felt it throughout my body. Say something nice instead,' she encourages.
Records with a bitter aftertaste So far, over 450 schools have been visited by Use Your Head, and almost 140,000 pupils and 26,000 adults have improved their understanding of cyber bullying. During the spring of 2014, 58 schools will be visited by the tour, which is a new record.
It's great that more and more schools want to be visited by us, but talking about records in anti-bullying work leaves an aftertaste. The demand for the use Your Head concept shows that young people are struggling with bullying online and on their mobiles. After ten seasons on the road, I had hoped we would be out of a job soon. At the same time, the development shows that both schools and parents are addressing the problems, and that is extremely important,' says CEO of Telenor Norway, Berit Svendsen.
Facing the bullying problem This year's season kicks off on January 29th at Bj rnholt school in Oslo. This school has previously experienced challenges related to bullying but has seen good results thanks to targeted and long term work to ensure a good environment for students.
We think it's awesome to be hosting the first leg of this anniversary tour. We're working hard to ensure there is a good environment in the school, and we think it's very useful to get help from the use Your head campaign,' says Petter Yttereng, headteacher at Bj rnholt school.
Bullying still a problem
After ten seasons on the road the campaign has shown good results. Studies show that 6 out of 10 children who have participated in the campaign say they have been furnished with the knowledge they need to deal with bullying on their mobiles and on the Internet. But there are still many children and young people living with bullying in their day-to-day lives.
The number of children and young people experiencing bullying is too high, and from a vision zero perspective it always will be,' says Arnfinn Eide, project manager for the Norwegian Media Authority's Trygg bruk' project.
General Secretary of the Norwegian Red Cross, sne Havnelid, is also worried about bullying. She believes it is important that those who are bullied are not left alone with their painful feelings and thoughts.
We are in contact with many of those who are struggling with bullying, and we see how short the road to loneliness and psychological torment can be. We encourage young people to contact our counselling service Cross my Heart' so that we can comfort, inspire, and help. I am grateful that Annsofi come forward with her own story about being bullied. This way she highlights a very important, serious, and widespread issue. Bullying can affect everyone,' she says.
It is not just children and young people that the Use Your Head campaign wants to help. The number of parents attending the parental presentations last year was at a record high. This shows that parents want more knowledge about how they can help their children. Use Your Head partner Kids and Media believes the key lies in good communication between children and adults.
The Bruk Hue tour promotes that parents should learn the same things as their children through the presentations. This makes it easier for parents to talk with their teenagers about relevant issues later on,' says Merethe Clausen Moe, General Manager at Kids and Media.
For further information, please contact:
Elisabeth Helgesen,
Head of Corporate Responsibility at Telenor Norway,
Tel.: 479 09 835,
Email: elisabeth.helgesen@telenor.com
Norwegian Red Cross Duty Press Officer,
Tel. 948 72 999,
Email: media@redcross.no
Arnfinn Eide,
Project Manager for the Norwegian Media Authority's Trygg bruk' project: arnfinn.eide@medietilsynet.no ,
Tel.: 924 25 050
Kjellaug Tonheim T nnesen, Advisor at Kids and Media,
Tel. 47474345,
Email: kjellaug@barnevakten.no
Also see www.brukhue.com for more information.
lang: en_US --
Tweet --
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Annsofi sings out against bullying Press Releases: 29 January 2014 
