Fifty million European households will receive services SVOD in 2020 El SVOD creci en Europa un 56% de 2014 a 2015. El negocio lo encabeza Netflix con un 52% de cuota.
La Uni n Europea de Radiodifusi n (UER) ha hecho p blico un nuevo trabajo de investigaci n titulado Market Insights: SVOD in Europe, en el que se hace una prospecci n de los servicios de v deo por suscripci n bajo demanda en Europa.
Seg n el informe, el SVOD creci nada menos que un 56% de 2014 a 2015, y prev que alcance los 50 millones de hogares para 2020.
En este momento, un 11% de los hogares europeos cuentan con alg n tipo de suscripci n a servicios SVOD, cifra a n muy lejana de mercados maduros en este negocio como Estados Unidos.
En cuanto a los players que lideran el negocio del SVOD en Europa, seg n Market Insights: SVOD in Europe lo encabeza Netflix con un 52% de la cuota de mercado europeo. El informe subraya que Amazon est creciendo r pidamente pese a no estar disponible a n en todo el territorio. El estudio se ala tambi m que otros grupos europeos est n entrando en el mercado, incluyendo Vivendi (CanalPlay), Sky Plc (Now Tv) y ProSiebenSat.1 (Maxdome).
Por ltimo, la investigaci n indica que el impacto del SVOD sobre el consumo audiovisual permanece modesto. Por ejemplo, en el Reino Unido el visionado en SVOD representa el 4% del consumo televisivo diario, con unos 11 minutos de media al d a.
La investigaci n demuestra que los servicios gratuitos de ctach-up, como iPlayer en BBC o el servicio RAI Replay, siguen siendo la mejor forma de acceder a contenido bajo demanda. El 97% de los miembros de la UER tiene un servicio gratuito de catch-up.
A pesar de las limitaciones reglamentarias y financieras, varios miembros de la UER ya han adoptado servicios SVOD, ya sea con el lanzamiento de sus propios servicios o distribuyendo sus contenidos en plataformas de terceros. Por ejemplo, NPO (Pa ses Bajos) opera una iniciativa conjunta con los broadcasters comerciales RTL y SBS, y RTE (Irlanda) lanz el a o pasado RT Player International para que los contenidos de Irish PSM est n disponibles para los espectadores en el extranjero.
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Fifty million European households will receive services SVOD in 2020 El SVOD creci en Europa un 56% de 2014 a 2015. El negocio lo encabeza Netflix con un 52% de cuota. 
