To increase its reach and accelerate growth across the region, the Company appoints Digital Media Technology Co. Ltd. and New Digital Technology Holdings Ltd. as exclusive master distributors for the Professional Audio & Video and Broadcast & Media segments respectively
Avid (Nasdaq: AVID) announced today new commercial alliances in Greater China that have been established to improve market coverage and better support the various customers and resellers across the region, building a stronger foundation to execute the Company's go-to-market strategy and growth plans in this strategically important market. Specifically, Avid has appointed two commercial partners as the new exclusive distributors to cover Greater China overall, each of which has extensive experience and unique strengths to best serve the market. In combination, they will have exclusive responsibility for distributing and supporting Avid's extensive portfolio of products and services across all market segments in mainland China, Hong Kong, Macau and Taiwan, while managing the extensive channel partner network of more than 35 certified Avid resellers across these geographies.
Digital Media Technology Co. Ltd. (DMT) is now the exclusive (master) distributor for all Avid Pro Audio and Live Sound products, as well as Avid Video and Graphics products for the specific Professional Video & Film market segments in Greater China with immediate effect. Headquartered in Hong Kong, and a highly experienced and large reseller of Avid professional audio and video solutions for over 20 years, DMT offers technologically advanced solutions to its customers and partners with the highest level of support across all disciplines-from pre-sales consulting, through installation and commissioning, to after sales support.
New Digital Technology Holdings Ltd. (NDT) is now the exclusive (master) distributor for all Avid Video and Graphics products covering all Broadcast & Media market segments in Greater China with immediate effect. As a very experienced and accomplished Avid reseller and systems integrator covering the Broadcast & Media market for almost two decades, and which is also based in Hong Kong, NDT is a renowned distributor and systems solution provider in the fields of broadcasting and media technology in the Greater China region and Southeast Asia.
These new five-year agreements with Digital Media Technology Co. Ltd. (DMT) and New Digital Technology Holdings Ltd. (NDT) will not only help ensure a stronger focus on the unique requirements across Avid's diverse customer and reseller base in the region, but are expected to dramatically improve upon the Company's execution and performance against the market opportunity. Under both agreements, and during the full five-year period, contractual guarantees to Avid with minimum performance commitments deliver a minimum of 6-10% growth per annum during the period of 2018 through 2022.
With these appointments, Avid is also announcing that its former go-to-market alliance and exclusive distributor agreement with Beijing Jetsen Technology Co. Ltd. (Jetsen) was terminated at the end of December 2017. Jetsen did not complete the purchase of Avid shares as anticipated under the previously announced securities purchase agreement dated January 26, 2017, and the agreement has expired in accordance with its terms.
Greater China's media and entertainment industry is a robust market with solid growth potential. Avid is developing and shipping new products and solutions at a faster pace than ever before to help our broadcast, film, music and live sound customers across this region to participate in this opportunity by excelling in digital content creation, management and delivery, said Louis Hernandez, Jr., Chairman and Chief Executive Officer, Avid. By appointing these trusted, experienced and specialized market leaders DMT and NDT, Avid is today going even further to attend to the unique needs of all of our customers and partners in the region so that they will be served and supported to best meet their needs. Looking forward together, we're in the best possible position to empower our reseller network and clients across the region to fully capitalize on the opportunities from the digitization of their businesses.
Clement Choi, Managing Director, Digital Media Technology Co. Ltd., commented, We are incredibly proud and honored to be entering into this new phase of our relationship with Avid. Content creators in Greater China are becoming increasingly influential, not only in local markets, but globally and this is presenting new and exciting opportunities both in established markets and in new cutting-edge disciplines. This partnership with Avid, and the extensive range of innovative products they offer, puts us in a unique position to be able to pursue and engage with our clients at a whole new level.
Daniel C.K. Fung, Chairman and CEO of NDT Group, commented, We want our customers in the Greater China region to have the most open and effective media platform addressing the modern needs of content creation, asset protection, distribution and consumption. Avid offers leading solutions for the evolving media and broadcast industry. NDT is really excited about this partnership and will pledge to become a well-rounded technology enabler for our clients to deliver services for everyone to experience the advancement of media and entertainment technology.
The agreements with DMT and NDT enable Avid to deliver on its commitment to providing its client community the most flexible deployment models, licensing options and commercial structures with future cloud and enterprise offerings for the region, as well as more localized and tailored solutions to meet the needs of the customers across Greater China. With DMT and NDT together taking responsibility for Avid's overall go
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
To increase its reach and accelerate growth across the region, the Company appoints Digital Media Technology Co. Ltd. and New Digital Technology Holdings Ltd. as exclusive master distributors for the Professional Audio & Video and Broadcast & Media segments respectively 
