IBM Redefines Storage Economics with New Software

ARMONK, N.Y. - 17 Feb 2015: IBM (NYSE: IBM) today unveiled IBM Spectrum Storage, a new storage software portfolio designed to address data storage inefficiencies by changing the economics of storage with a layer of intelligent software. IBM's new software creates an efficient data footprint that dynamically stores every bit of data at the optimal cost, helping maximize performance and ensuring security.

Jamie Thomas, General Manager Storage and Software Defined with the Spectrum Accelerate mobile dashboard. (Jared Lazarus/Feature Photo Service for IBM)

IBM Spectrum Storage incorporates more than 700 patents and is designed to help clients transform to a hybrid cloud business model by managing massive amounts of data where they want it, how they want it, in a fast and easy manner from a single dashboard. The software helps clients move data to the right location, at the right time, from flash storage for fast access to tape and cloud for the lowest cost.

To accelerate the development of next-generation storage software, IBM also announced plans to invest more than $1 billion in its storage software portfolio over the next five years. With this investment, the company aims to extend its storage technology leadership having recently been ranked #1 in software defined storage platforms for the first three quarters of 2014 by leading industry analyst firm IDC.1 The investment will focus on R&D of new cloud storage software, object storage and open standard technologies including OpenStack.

A new approach is needed to help clients address the cost and complexity driven by tremendous data growth. Traditional storage is inefficient in today's world where the value of each piece of data is changing all the time, said Tom Rosamilia, Senior Vice President, IBM Systems. IBM is revolutionizing storage with our Spectrum Storage software that helps clients to more efficiently leverage their hardware investments to extract the full business value of data.

As new applications require cloud delivery or deployment, the demand for storing data in the cloud is increasing. This requires a new approach to managing data with a layer of software on top of existing storage hardware to drive innovation. Industry analyst firm Gartner predicts that by 2019, 70 percent of existing storage array products will also be available as "software only" versions. And, by 2020, between 70 percent and 80 percent of unstructured data will be held on lower-cost storage managed by software defined storage environments.2

To capture this opportunity, IBM is the first company in the industry to embark on an accelerated roadmap to extract intelligence from its traditional storage hardware products enabling clients to use it in any form as-a-service, as an appliance, or, as software. IBM Spectrum Accelerate is the first software product that the company has based on the software from its XIV high-end storage appliance.

IBM Spectrum Accelerate enables clients to layer their infrastructure with intelligent features derived from XIV. These features include unique architecture with zero-tuning that can help clients dynamically add storage capacity in minutes versus the months it takes today to add, install and run storage hardware systems. The software can help provide business continuity upon disaster for all committed data, compared to the risk of losing 15 minutes of data or more with certain other competing storage software. Both speed and data protection are essential to clients in data-driven industries such as financial services, healthcare, retail and telecommunications as they seek to deploy new workloads on the hybrid cloud.

With this announcement, the company is making IBM Spectrum Accelerate software open based on industry standards and available to be used on commodity hardware. Clients can use Spectrum Accelerate to pool existing datacenter resources to build their own enterprise-grade, scalable, hyper-cloud environment. Using a single, user-friendly dashboard created by the IBM Design Lab and industry leading designers, the software manages data flexibly and cost-efficiently across clients' existing datacenters and purpose-built cloud environments.

The XIV architecture has been proven in large cloud environments with clients like Netflix, the on-demand Internet streaming media company.

Netflix recently turned to IBM for help creating a more agile storage infrastructure for its growing data management challenges. The company deployed IBM XIV Gen3 storage systems to manage its databases, development, testing and back-up operations. As a result, Netflix was able to replace 16 existing storage systems with only three XIV systems for an 80 percent reduction in actual data center floor space, and it also expects the systems will enable the company to significantly boost its database transactions per minute.

Integrated Seamless Data Movement To and From Clouds

Building off an IBM Research invention, IBM later this year plans to introduce a multi-cloud connecter as a software feature in IBM Spectrum Storage.3 This feature will be designed to help organizations dynamically migrate data across multiple clouds, while keeping it confidential. The feature will employ a cloud-of-clouds approach that invokes the resilience of separate clouds to offer stronger protection against service outages and data loss than any single cloud can deliver.

Like other IBM Spectrum Storage offerings, IBM Spectrum Accelerate includes an intuitive, easy-to-use Graphical User Interface (GUI) management dashboard, and integrates with IBM Spectrum Control for consolidated management. The IBM Spectrum Accelerate GUI can be run on any browser enabled device, from desktops to iOS and Android mobile devices. The GUI, called Hyper-Scale Manager, lets clients manage technical and administrative operations through a mobile dashboa

LINK:	http://www-03.ibm.com/press/uk/en/pressrelease/46109.wss...
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