Among the highlights for Grass Valley at IBC is the latest version of K-frame, the modular video processing engine for the Kayenne and Karrera vision mixers. Upgrades include internal video clip storage, greater macro flexibility, and an M/E multi-previewer function. But there was more, including a refined message to the market, the beginning of 4K planning, and more. Mike Cronk, Grass Valley, SVP of marketing, discussed the latest news from Grass Valley.
SVG Europe: What is the big message for Grass Valley this year?
Cronk: It's that Grass is back as we have streamlined costs in a number of administration areas and taken that money and invested it in research and development and a product roadmap that drives innovation. Some of those fruits you are seeing here on the show floor and others will be introduced next year, making for an exciting year overall.
At the end of the day broadcasters need solid production systems that are reliable as they spend a lot of effort to get a broadcast signal on air. And that is a fundamental underpinning of what we do. You can develop whiz-bang products but there is on a certain amount of cap ex budget to go around and that calls for a budget framework for our customers that make sense.
And while everyone needs an over-the-top strategy but not everyone has figured out how to monetize it. So broadcasters spend money on the broadcast chain and then use the same people and equipment to deliver a broadcast signal and an over-the-top experience. CNBC, for example, is using Stratus to put content on the Web thanks to a rules engine that publishes content to the right place. So the same person creating content for the linear channel can create content for the Web without requiring a two-times investment.
SVG Europe: How is Grass Valley approaching 4K?
Cronk: Some of our customers in Japan and Europe say they are gung ho for 4K but there are also other major broadcasters that don't care about 4K as there is an element of waiting to see where the business case develops.
We will design a camera that meets the requirements of broadcast, including the sensitivity and depth of field needed as well as being able to use the existing infrastructure. And I don't think anything on the market to date meets those requirements.
Our job is to create something that customers will want to buy and that involves more than just putting something in the market and feeling good about it.
SVG Europe: Do you think the transition to 4K will be similar to the HD transition?
Cronk: I am wary of saying things like that but in every transition there have been a series of trials and Grass Valley listens to what the needs are and tries to meet them. We successfully went from SD to HD with camera solutions, editing, and other products so we see 4K as an opportunity.
Each of the industry transitions have their own intricacies and we understand the customer requirements and we are actively working on a 4K solution.
SVG Europe: What's new this year for HD broadcasters?
Cronk: We have a new compact box camera that has the same board set as the LDX camera line as well as the same three 2/3-inch CMOS CCDs and it opens up a lot of applications for the LDX camera. We also have a new OLED viewfinder for demanding applications like shooting in sunlight. And that is getting tremendous reviews for a prototype.
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
Among the highlights for Grass Valley at IBC is the latest version of K-frame, the modular video processing engine for the Kayenne and Karrera vision mixers. Upgrades include internal video clip storage, greater macro flexibility, and an M/E multi-previewer function. But there was more, including a refined message to the market, the beginning of 4K planning, and more. Mike Cronk, Grass Valley, SVP of marketing, discussed the latest news from Grass Valley.
