Sony Pixel Power calrec Sony

SVG Sit-Down: Inside Signiant's Acquisition of Levels Beyond With Mike Flathers, Jon Finegold, Art Raymond


SVG Sit-Down: Inside Signiant's Acquisition of Levels Beyond With Mike Flathers, Jon Finegold, Art Raymond The deal combines a top media-workflow-software provider and file-transfer-tech supplier By Jason Dachman, Chief Editor

Tuesday, November 30, 2021 - 10:35 am

Print This Story | Subscribe

Story Highlights

This month, Signiant acquired Levels Beyond, the company behind the Reach Engine media-workflow software. The blockbuster deal bolsters Signiant's plans to expand beyond the high-speed-file-transfer technology it is most known for into a full-fledged SaaS platform offering a variety of media workflows and modules.

SVG sat down with Signiant Chief Solutions Officer Mike Flathers, CMO Jon Finegold, and Levels Beyond founder Art Raymond (who will continue to oversee the Reach Engine team as part of Signiant) to discuss how the deal came about, what it means for the media/broadcasting sector, how it will impact Signiant and Reach Engine customers in the near and long term, and what the industry can expect from this newly unified entity in 2022 and beyond.

Mike Flathers: It is very rare to find two companies that have very similar visions but also so many synergies.

How did this deal come about, and why does it make sense for both companies?

Flathers: We've known the Levels team for a long time and have worked with them on quite a few industry events. We also have a large mutual customer base, and we believe Levels Beyond's technology can help take us to the next level. This move accelerates our evolution to Beyond file transfer, and, while file transfer will always be at the core of what we offer, we believe that, since we have access to that data in order to move it, there are also a variety of ways we can add value acting on data before or after it moves and even when it doesn't need to be moved. That opens up a lot of doors. And, certainly, the Levels team has a lot of experience integrating with third-party tools and applications. We had a lot of synergies with where we saw the market moving as well as holes in this market.

Finegold: We have a vision to expand our offerings, and the team and technology at Levels are a perfect fit. The foundation that we've laid is in file transfer, and that will continue. As files keep getting bigger, we transfer more and more data every day. But what we have built is a widely adopted SaaS platform that's the foundation for our file-transfer products. We envision being able to take a lot of expertise and technology from Reach Engine and offer them as productized modules within our SaaS platform in a way that is much more accessible to the market.

Instead of building these big custom systems, you can easily adopt a Signiant file-transfer product and plug in these various modules for different workflows. We are looking to simplify and create efficiencies for our customers, building on top of our existing SaaS foundation.

Raymond: [Levels Beyond was] doing a lot of work with mutual clients, and the world just kept evolving rapidly. We're seeing [clients] focus more on automation cycles and big-pipeline moves. We have a mutual client that literally is taking thousands of clips on weekends and moving them in pipelines out to organizational members and individuals while tracking individuals and moving the content in the pipeline back.

We were looking into the future, and we knew we needed to be part of a bigger home. We saw [that] Signiant saw the market with that same vision. In some areas, they were ahead of us, and there was a lot of common ground. It just made a lot of sense for everyone involved.

Art Raymond: I think, when [current Reach Engine users] see our future roadmap, they're going to be very excited.

What does this deal mean for current Reach Engine users?

Raymond: First and foremost, the team at Signiant has committed to support all existing clients as they are today. We're simply going to work towards the mutual vision of the next generation. And we're very conscious about working side-by-side. As new features and services come up, we're going to be very thoughtful about how that impacts the current Reach Engine clients and the current services that are in Reach. I think, when [current Reach Engine users] see our future roadmap, they're going to be very excited.

Flathers: We're taking a very calculated approach to this. While we plan on moving as fast as we can, we aren't going to leave any of the current users high and dry. We have this Signiant SaaS platform that is the basis for everything. But then, we also have these pieces of technology that we're working on internally as well as technology that Levels was working on. We see it as two sets of train tracks that are merging and eventually will be the same track. We're committed to providing a path for the current Reach users to stay on their track but also to merge onto this other track in a very easy fashion if they wish.

What does this deal mean for Signiant users who aren't familiar with Levels Beyond and Reach Engine?

Flathers: We will bring several core modules of the Reach Engine platform onto the Signiant platform. Earlier in the year, we acquired Lesspain Software and are bringing that technology to the Signiant SaaS platform. We have some exciting announcements coming in early 2022 on that front, and we will follow a similar path with Reach Engine technology, making capabilities available on the platform to customers who already leverage our file-transfer products.

We've taken the Lesspain technology and built it into the [Signiant] platform to parse metadata, generate proxies, and those kinds of things. Modules like this will be a core part of our SaaS platform moving forward. Key components of the Reach Engine platform will also show up in the Signiant platform as a platfo
See more stories from svg

Most recent headlines


Game better with DTS Headphone:X

The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too. DTS Headphone:X technology creates immersive soundsc...


Tegna Deal Critics Say FCC Needs More Data

Critics of the $8 billion-plus purchase of Tegnas TV station group by investment fund Standard General have told the FCC it needs to collect more data on the pr...


Kenan', Mr. Mayor', The Endgame' Done at NBC

Comedies Kenan and Mr. Mayor, and drama The Endgame will not return on NBC. Kenan lasted two seasons, as did Mr. Mayor. The Endgame lasted one....


Gray Names Ron Bartholomew GM of WNDU-TV, South Bend

Gray Television said it named Ron Bartholomew as general manager of WNDU-TV, South Bend, Indiana....


Nielsen Says Go-Shop Period Ends With No New Proposals

Nielsen, which has agreed to be acquired by a private-equity group led by Elliott Investment Management, said that its go-shop period has expired without an alt...


Federal Agencies To Share, Standardize, Broadband Data

The FCC, Department of Agriculture, National Telecommunications & Information Administration (all of which oversee broadband subsidy programs) and the Treasure ...


Lisa White Named VP/News Director at KPIX-KBCW San Francisco

Lisa White has been named vice president and news director at KPIX-KBCW San Francisco Bay Area, which are part of the CBS News and Stations group. She has been ...


CBS Orders Three New Dramas

CBS has ordered three dramas for the 2022-2023 season, cop drama East New York, firefighter drama Fire Country and private investigator drama So Help Me Todd....


Nancy Daniels To Run Turner Nets as Brett Weitz Leaves Warner Bros. Discovery

Warner Bros. Discovery's U.S. Networks Group will be reorganized under Kathleen Finch, chairman and chief content officer, with long-time Discovery executiv...


Natasha Lyonne Hosts SNL' Season Finale

Natasha Lyonne will host the season finale of Saturday Night Live on NBC May 21. It is her first time hosting....


ABC Renews AFHV', American Idol', Bachelor', Celeb' Wheel' and Shark Tank'

ABC has renewed unscripted series America's Funniest Home Videos, American I...


ESPN to Offer Record 23-Game NFL Slate

BRISTOL, Conn. ESPN has unveiled a record-setting 23-game NFL slate for the 2022 Season that includes 21 regular season games, plus the Monday night Super Wild ...


Lisa White Named VP and News Director for CBS Television Stations' San Francisco Bay Area Businesses

SAN FRANCISCO Veteran local news executive Lisa White has been named vice presid...


TelevisaUnivision's Uforia Expands Podcast Offerings

MIAMI TelevisaUnivision's audio network Uforia has announced that it is expanding its podcast offerings....


Gray Television Names Ron Bartholomew GM of WNDU

ATLANTA Gray Television has named Ron Bartholomew the new general manager of WNDU, the NBC affiliate in South Bend, Indiana (DMA 99)....


URSA Mini Pro 12K Used for VFX on 'The Gilded Age'

FREMONT, Calif. Blackmagic Design has announced that a Blackmagic URSA Mini Pro 12K digital film camera was used to capture visual effects (VFX) plates for the ...


blue Taps Rohde & Schwarz for Studio Production and Storage Tech

MUNICH Rohde & Schwarz has announced that its high-performance intelligent storage network, as well as its media servers for content preparation have been deplo...


Amazon Prime Video, NFL Unveil Thursday Night Football 2022 Schedule

NEW YORK The NFL and Amazon Prime Video have unveiled the schedule for the Thursday Night Football (TNF) games that will be streamed exclusively on Prime Video....


Kendrick Lamars New Album Is Full of Berklee Collaborators

Kendrick Lamars New Album Is Full of Berklee Collaborators Berklee alumni played significant roles in every step of the creation of Kendricks double album, Mr...


Ukraine wins 66th Eurovision Song Contest

Ukraine wins 66th Eurovision Song Contest...


RT Presents Toy Show The Musical

A mischievous, musical experience for the whole family where the children are in charge and the adults get to be kids again! From 10th December 2022 The Aud...


W goes stateside with a USA series of Stacey Dooley Sleeps Over

Thursday 12 May 2022 Award-winning documentary maker, Stacey Dooley MBE, is set to take her hit W show overseas, in the brand-new three-part series Stacey Doole...


Jon Richardson and Lucy Beaumont return to Dave for two more series of Meet the Richardsons

Thursday 12 May 2022 UKTV today announces that it has commissioned two new serie...


Johnny Vegas and Sian Gibson return for more comedy sleuthing in Murder, They Hope on Gold

(L-R) Sian Gibson and Johnny Vegas Friday 13 May 2022 The nations favourite com...


A Game Plan for Submitting Your Work to a Film Festival

-- John Nein is a senior programmer for the Sundance Institute....


Ryan Coogler and Friends: Creating a Soundscape on Film

Ryan Coogler and Ludwig G ransson have worked together on several films, including Fruitvale Station. By Vanessa Zimmer Why do people say they watched a movie...


Spotify Celebra el Legado y Empuje de la Msica Mexicana con la Campaa Orgullosos de la Mexcla'

La m sica mexicana tiene una rica tradici n narrativa. Canciones como La Jaula ...


Spotify Celebrates the Enduring Legacy and Momentum of Mexican Music With Orgullosos de la Mexcla' Campaign

Mexican music has a rich tradition of storytelling. Songs like La Jaula de Oro ...


Actionable Intelligence at the Speed of Light

Nations around the world - from the Pacific Ocean to the Baltic Sea - are facing increasingly aggressive actions from adversarial superpowers and terrorist orga...


The Eyes Have It

Imagine the scene: it's midday, and, somewhere in eastern Europe, a special operations team patrols through thick woodland to find and fix enemy positions c...


Roku Upgrades Its Top-of-the-Line Streaming Player

SAN JOSE, Calif. Roku has announced that its most powerful streaming player, the Roku Ultra, will include Roku's top-of-the-line remote, the Roku Voice Remo...


Scener Launches Mobile App to Simplify TV Viewing

LOS ANGELES Scener, a destination for finding and sharing streaming entertainment, has announced the launch of a new mobile application designed to enhance and ...


Dish Wireless Selects Radcom to Monitor Its 5G Network

TEL AVIV, Israel Radcom has announced that it was selected by Dish Wireless to provide its Radcom Ace solution to monitor customers experience across Dishs 5G S...


NAB Now Accepting Applications for Technology Apprenticeship Program

WASHINGTON, D.C. The NAB Leadership Foundation (NABLF) has announced that it is now accepting applications for the 2023 Technology Apprenticeship Program (TAP)....


New Gaian Solutions Monetization Platform Accelerates ATSC 3.0 Commercialization

LAGUNA BEACH, Calif. Gaian Solutions unveiled its Mobius Marketplace NextGen TV monetization platform, an AI-based ATSC 3.0 spectrum planning tool intended to e...


Robe UK joins albert

albert is working on building an accredited network of equipment suppliers for the UK production industry By Jenny Priestley Published: May 13, 2022 albert...


London's Soho set to welcome first virtual production stage

V-Studios will be powered by the disguise Extended Reality (xR) workflow, featuring Absen's 10m x 5m LED wall By Jenny Priestley Published: May 13, 2022 ...


Framestore appoints Mel Sullivan as CEO

She takes over from Sir William Sargent who has led the company for 26 years By Jenny Priestley Published: May 13, 2022 She takes over from Sir William Sar...


Innovation is at the core of what we're going to do together': Execs lay out plans for BT Sport's future

A lot of the work weve done around innovation within BT Sport has been about loo...


Blackbird Hires Sumit Rai as Chief Product Officer

Blackbird plc announced the appointment of Sumit Rai as chief product officer. He will join the company in June, to lead the strategic development and direction...


Comcast, Charter Tap Marcien Jenckes to Head New Streaming Venture

STAMFORD, Conn. & PHILADELPHIA, Penn. Charter Communications and Comcast Corporation have selected Marcien Jenckes as president of their recently announced stre...


Julius P. Williams Composes Song for 54th Massachusetts Regiment Memorial Rededication

Julius P. Williams Composes Song for 54th Massachusetts Regiment Memorial Rededi...


Broadpeak Showcases Superior Video Streaming Experiences at BroadcastAsia 2022

At BroadcastAsia 2022, Broadpeak will highlight how pay-TV operators, content providers, and OTT players can provide a compelling video streaming experience to ...


blue Entertainment AG Invests in Rohde and Schwarz Studio Production and Storage Technology

Rohde & Schwarz, a global leader in broadcast media technologies, has today anno...


Zero Density Wins Product of the Year Award at NAB 2022

Zero Density is proud to announce that its AI-powered, talent-tracking system, TRAXIS talentS, has won a Product of the Year award at this year's NAB! The a...


WATCH UZALO: Tonight's episode, Friday, 13 May 2022 - E50 S8

WATCH UZALO: Tonight's episode, Friday, 13 May 2022 - E50 S8Don't get left behind, catch up on Uzalo now! by SA TV and Soapies 13-05-2022 15:46 in ...


WATCH: Gomora episode, 13 May 2022 (E15 S3)

WATCH: Gomora episode, 13 May 2022 (E15 S3)Don't miss out on what's happening on tonight's episode of Gomora, and watch the latest episode every wee...


Actress Zoe Mthiyane chats about her role in Generations: The Legacy'

Actress Zoe Mthiyane chats about her role in Generations: The Legacy'The actress Zoe Mthiyane chats about playing Zitha in Generations: The Legacy', m...


Generations: The Legacy' June Spoilers: Sphe kills serial killer' Winston

Generations: The Legacy' June Spoilers: Sphe kills serial killer' Winst...


Capturing The UNLV Symphonic Wind Ensemble with Quantum 2626 and Studio One

The way I found out about Studio One and PreSonus: I had lunch with Bob Moses (president of the Audio Engineering Society at one time) and I asked him some que...