Sony Pixel Power calrec Sony

Spotify's Morning Coffee' Franchise: A Daily Original News Podcast Brewed Especially for Latin America

20/01/2021

Those who like to start their day with news podcasts look for intriguing and accurate stories served up by established journalists. So two years ago, Spotify started partnering with some of the most respected news outlets in Latin America to create country-specific news podcasts. Since then, our Morning Coffee podcasts have grown into a franchise that serves four different podcasts in four different countries-with listeners throughout the region streaming daily, perhaps with a hot cup of coffee in hand.

We started Caf da Manh in conjunction with Folha de S.Paulo in Brazil in January 2019. We followed with El Primer Caf , first with La Nacion in Argentina (March 2019) and then with El Tiempo in Colombia (July 2019). In October 2020, we added El Caf de la Ma ana with REFORMA in Mexico to the franchise. As of January 11, these Spotify Original daily news podcasts combined have racked up millions of listeners and 32 million streams across Latin America. They're streamed in over 20 countries globally-not only the four where they originated.

In celebration of our recent launch of El Caf de la Ma ana in Mexico and the two-year anniversary of the first Caf , we sat down with Spotify's Head of Studios, Latam & US LatinX Javier Pi ol to hear how the idea for the franchise came to be and what it has become.

What's the main idea behind the Caf franchise? We noticed a blank space in the Latin American market when it came to daily (Monday through Friday) news shows. So we seized on the opportunity of creating a daily news podcast hosted by the most respected voices. We believed we could do this in a unique way by partnering with the most respected news outlets in Brazil, Mexico, Argentina, and Colombia and by showcasing the voices of young journalists who could help us connect with younger audiences.

What is consistent among each of the four shows? What's unique? For starters, each of the shows has been among the top ten most-streamed podcasts in each of their respective markets at some point. There are two hosts, a young man and woman, at the same level, from the news outlet with enjoyable banter and an eye-and ear-for interviewing and telling stories. They each showcase the news you need to know to start your day. Individually, each show caters to its listeners. For example, El Primer Caf in Colombia skews longer, with episodes lasting 40 to 60 minutes, while El Caf de la Ma ana episodes are often less than 20 minutes long. Some focus on one theme or topic, while others are more of a news roundup. Each podcast is recorded at the media outlet's newsroom, which allows for unparalleled access to expert voices on each news subject.

How has the franchise made its mark in Latin America? These shows-and therefore Spotify-have become a reference in the podcast sphere when it comes to news and ways of talking about the most important stories of the day. In creating these successful shows, we've also brought huge developments to the podcast industry in the region and incentivized podcast production from large media companies in a formerly nascent industry. Ultimately, the series has introduced new, young listeners to podcasting and invited them to create a podcast listening habit.

What are the benefits of having a news podcast franchise? Thanks to feedback from the news outlets we're partnering with, we've gotten great feedback regarding the show and have been able to build up a network of correspondents who can be tapped for further podcast ideas. With these individual market podcasts off the ground, we also now have the possibility of exploring investigative reporting stories that span the region, not only one country.

Why is it important to have news shows like these? Why do you think the franchise has become so popular? The Caf series became popular because there weren't similar news shows with the credibility and rigor that the news outlets bring. But the format is what kept people coming back day after day. The format is designed for people's current lifestyles. Users can listen as they start their day and know they'll be prepared to really talk about what's going on in the world that day. They want rigour; they want to start out learning and then want to continue to have access to news wherever, whenever, on demand.

What's next for this franchise, or for podcasts in Latin America across the board? We've started to share feedback and processes between the shows in order to bring our innovation between territories. For example, we are now implementing things that have worked well in the Brazilian and Mexican shows in the Colombian and Argentine ones. We also foresee that we will have more spin-off shows that could be specialized on specific themes, such as the ones we have already seen in Brazil, like Plant o Coronavirus during the pandemic and Elei o na Chapa for the last Brazilian presidential election in 2018. We're excited to be able to bring so many new types of shows to so many listeners.
LINK: https://newsroom.spotify.com/2021-01-19/spotifys-morning-coffee-franch...
See more stories from spotify

Most recent headlines

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/03/2024

Sinclair Selects Embrace as Its Media Orchestration Engine

PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...

28/03/2024

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...

28/03/2024

JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show

LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....

28/03/2024

Brightcove Launches Cloud Playout 2.0

BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...

28/03/2024

NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast

The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....

28/03/2024

The Best News Coverage is Real, Live, Balanced, Professional

The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...

28/03/2024

Smoke and Mirrors: Wednesday's episode, 27 March 2024 [VIDEO]

Smoke and Mirrors: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Af...

28/03/2024

Muvhango: Wednesday's episode, 27 March 2024 [VIDEO]

Muvhango: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African web...

28/03/2024

Gqeberha: The Empire - Wednesday's episode, 27 March 2024 [VIDEO]

Gqeberha: The Empire - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sout...

28/03/2024

Skeem Saam: Wednesday's episode, 27 March 2024 [VIDEO]

Skeem Saam: Wednesday's episode, 27 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...

28/03/2024

House of Zwide: Wednesday's episode, 27 March 2024 [VIDEO]

House of Zwide: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South Africa...

28/03/2024

My Brother's Keeper: Wednesday's episode, 27 March 2024 [VIDEO]

My Brother's Keeper: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The So...

28/03/2024

Uzalo: Wednesday's episode, 27 March 2024 [video]

Uzalo: Wednesday's episode, 27 March 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...

28/03/2024

Scandal!: Wednesday's episode, 27 March 2024 [VIDEO]

Scandal!: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African web...

28/03/2024

Umkhokha: The Curse - Wednesday's episode, 27 March 2024 [VIDEO]

Umkhokha: The Curse - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...

27/03/2024

UKTV sets up second series of Dream Car Fixers for Yesterday and UKTV Play

Wednesday 27 March 2024 - UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service UKTV...

27/03/2024

Inside the Archives: It's Lights, Curtains, Action When Sundance Films Become Stage Productions

By Jen Scott It's time to unwrap those noisy candies and put your phone on ...

27/03/2024

Paving the Way' for Spotify's NextGen Scholarship Recipients

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry's future....

27/03/2024

Sencore and Showfer Announce Collaboration at NAB 2024, With a Brand-New Content Management and Distribution Solution

Las Vegas, NV, April 14-17, Booth W2401 Sencore, a leading provider of profess...

27/03/2024

Living Black, the longest-running Indigenous current affairs television program in Australia, returns for its 21st year with new guests

Living Black, the longest-running Indigenous current affairs television program ...

27/03/2024

I Am L3Harris - Sam Bonelli

I'm proud to be a woman in aerospace making an impact on our world and among my peers, team and future generations of women in STEM....

27/03/2024

Bitmovin to Show Live Encoder Running on Akamai Cloud at NAB Show

DENVER Bitmovin has launched its Live Encoder running on the Akamai Cloud Computing, optimizing live streaming and reducing total streaming costs by up to 90%, ...

27/03/2024

Hulu Launches on Disney+

BURBANK, Calif. The Walt Disney Company has officially launched Hulu on Disney+ in the U.S. in a move that brings together the extensive Disney+ and Hulu librar...

27/03/2024

WJLA Studio A Revamp Features Brightline Lighting

WASHINGTON D.C. WJLA, Sinclair Broadcast Group's flagship TV station in the nation's capital, has revamped its Studio A news studio with lighting soluti...

27/03/2024

NCAA: March Madness Sees Strong Audience Growth

The NCAA has released figures showing that the NCAA Division I Men's Basketball Championship and the Division 1 Women's Basketball Championship both saw...

27/03/2024

Mediahaus GmbH Brings SRT Live Streaming to the Mountain Attack with 5G and URSA Broadcast G2

Mediahaus GmbH Brings SRT Live Streaming to the Mountain Attack with 5G and URSA...

27/03/2024

Instant Latte: NVIDIA Gen AI Research Brews 3D Shapes in Under a Second

Instant Latte: NVIDIA Gen AI Research Brews 3D Shapes in Under a Second Isha Salian March 27, 2024 0 Comments The LATTE3D model rapidly transforms tex...

27/03/2024

NAB Show Exhibitor Insight Matrox Video

TV TECH: What do you anticipate will be the most significant technology trends at the 2024 NAB Show? TVT: What will be your most important product news? TVT: Ho...

27/03/2024

I knew there were cameras, lighting, some buttons and microphones involved': How Crew Room Academy is inspiring the next generation

TVBEurope hears from some of the students who took part in Crew Room Academys Sc...

27/03/2024

Adobe reveals Gen AI solutions for content supply chain

Elsewhere, Adobe revealed a new feature in Adobe Firefly, which uses the companys generative AI to easily apply the structure of an existing image to newly gene...

27/03/2024

Best of Show Awards for 2024 NAB Show entries close soon

The awards, from industry-leading brands of Future plc, provide a great opportunity for companies to stand out at one the most attended shows in the industry B...

27/03/2024

Meet the director of IT and operations

By TVBEurope Staff Published: March 27, 2024 CueScript's director of IT and operations, Meghan Tyler, tells TVBEurope about how she started her media c...

27/03/2024

CueScript Poised to Transform the Prompting Experience wi...

CueScript, the leading developer of professional teleprompting solutions, is poised to transform the prompting experience with a line-up comprised of world firs...

27/03/2024

BeckTV to Focus on Systems Integration for Sports Venues...

Visit Beck TV at 2024 NAB Show at Booth C4035 BeckTV, a premier systems integrator for the broadcast media industry, will showcase its facility design, enginee...

27/03/2024

Arkona to Introduce BLADE master Control and Orchestratio...

arkona technologies GmbH, provider of IP core infrastructure solutions for top-tier broadcast productions, is cutting through the complexity of live production ...

27/03/2024

KRK Launches ROKIT Generation Five Studio Monitors

As the unwavering cornerstone of professional audio monitoring for over three decades, KRK earned its reputation through a rich history of innovation and precis...

27/03/2024

Join Maxon for NAB 2024

Maxon, developers of professional software solutions for editors, filmmakers, motion designers, visual effects artists, and creators of all types, is excited to...

27/03/2024

OpenDrives Reinvents Media Industry Infrastructure Invest...

OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, will unveil its new Atlas platform and busi...

27/03/2024

Pixotope NAB 2024 Virtual Production Showcase Shapes the...

Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is ushering in a new era of immersive storytelling at NAB 2024. A...

27/03/2024

Dolby Atmos-enabled CMP Studio Tackles Immersive Mixing W...

Like many in the industry, Multi-platinum, Award-winning Producer, Engineer, Mixer, Songwriter and Musician Clint Murphy's latest work has been consumed by ...

27/03/2024

Ateliere Creative Technologies Unveils the Future of Medi...

Ateliere Locations: AWS Partner Village W1343 F, W1343 S and Fontainebleau Hotel Contact: Arianna Ruvalcaba, Arianna.Ruvalcaba@ateliere.com Century City, Cal...

27/03/2024

Imagine Enables Unified Control of Hybrid On-prem and Clo...

At the 2024 NAB Show (April 14-17, Las Vegas Convention Center, booth W2467), Imagine Communications is making it easier for media companies to efficiently oper...

27/03/2024

LG Studio Series DVLED Displays Make Virtual Production A...

LG Business Solutions USA, a leading innovator of cutting-edge display technologies, has introduced LG Studio Series DVLED, a new family of advanced giant-scree...

27/03/2024

ZTransform Appoints Bob Hawkanson as SVP of Sales for Nor...

Systems and solutions provider continues team expansion and accelerates nation-wide growth strategy ZTransform, a leading technology systems and solutions pro...

27/03/2024

Appear Showcases Groundbreaking Live Production Technolog...

Appear, the global leader in live production technology, will demonstrate its innovative solutions for contribution, remote production and distribution at NAB S...

27/03/2024

Grass Valley expands PHABRIX T and M inventory with QxP p...

Test & measurement innovator, PHABRIX, has announced that Grass Valley has expanded its already-extensive inventory of PHABRIX test & measurement (T&M) equipmen...

27/03/2024

Arrow Media Targets High-Efficiency Story-Telling with Li...

Arrow Media, an award-winning producer of documentary, factual and non-scripted content, creates high quality programming covering a wide range of subjects. Est...

27/03/2024

Planetcast Expands OTT Solutions with Acquisition of Switch Media

SYDNEY & DELHI Planetcast Media Services, a leading media technology services provider in India and Southeast Asia, has acquired one of its key partners, Switch...

27/03/2024

Sony Pictures Expands its FAST Business

Sony Pictures Entertainment (SPE) has announced plans to launch its portfolio of free, ad-supported streaming television (FAST) channels on LG Channels, Samsung...