
Star Treks chief engineer Scotty was fond of saying: Ye cannee change the laws of physics, but thats what Grass Valley is intent on doing as it builds a next-generation 4K camera.
The firms current production cameras use three 2/3-inch sensors to record HD 1080p, but achieving higher performance means a fundamental redesign, according to Matt Allard, VP of Marketing Operations (pictured).
We are looking at how to achieve higher resolutions for live broadcast and concluded that there are some physics limitations to doing it using 2/3-inch chip cameras going forward, he said.
Sony is looking to get around this by not in fact developing a 4K capable camera using the conventional chipset. Instead, as highlighted in our report on the Confederations Cup trial, it is hoping to adapt broadcast lenses to the optics of its 35mm digital cameras.
The 4K cameras that are out there tend to be single sensor which, if you are doing production one camera at a time, is fine for 4K workflow. But for live multi-camera work these cameras have limitations in focal range and depth of field, said Allard.
If we stay with 3x 2/3-inch chip camera and make it 4K then there are lighting issues (getting enough light to the sensor). If we go with bigger sensors we have lens issues, so we are looking at technology to come to a physics compromise. To do 4K some physics needs to change.
He added: This is a project in the research phase. We are investigating to see what could work in practice. We need a solution that truly matches requirements.
Stressing that he is not knocking the advances that Sony has made at the Confederations Cup, Allard argues that all 4K live trials to date have not been true end-to-end workflows.
4K live tests have been made in very controlled environments where the camera is only trying to do one thing, he said. The full range of camera coverage typically available for HD coverage of matches is not yet available. There are some interesting things you can do with 4K in terms of pan and scan or focussing on a particular aspect of a sports event, but its not yet a full 4K workflow. Of course, this will become practical over time, but Im not predicting when and there are other factors, notably the business demand, which play into that.
Grass Valley also has its eye on second screen and remote production demands from broadcasters, trends that it sees at opposite ends of the scale to high-resolution recording.
4K will appeal to sports bars or individuals with the space to house a large screen, yet the driving factor in terms of content is on the second screen. For broadcasters the pressing issues are how quickly can I create a different viewer experience on multiple different platforms? What is my second screen presence, my web and mobile presence?' These are issues at odds with the direction of 4K.
Grass Valley has previously stated its intent to be format agnostic, reworking technology across its product line toward IT systems that will give its customers the flexibility to work in whatever resolution they desire.
Unlike other vendors we intend to operate across the live production equipment space. Sony is not necessarily in the server or router space and other vendors who do have that equipment are not marketing cameras or switchers. We dont see our role as offering customers just one piece of the puzzle. So, we are performing R&D in all those areas, but Im not going to predict whether you will see the results in 12 or 24 months time.
Grass Valleys editing application Edius is 4K capable in its latest version 7, being released at IBC. This is a native 64-bit application that can be powered by third-party Blackmagic Design, Matrox and AJA IO boards and features close integration with Da Vinci colour correction in 4K. The next step, also due next month, will be integrated with its suite of nonlinear production tools, Stratus and K2 servers.
By Adrian Pennington
www.grassvalley.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
02/10/2026
Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games
Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...
02/10/2026
NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...
02/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/10/2026
GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...
02/10/2026
Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...
02/10/2026
Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...
02/10/2026
Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line.
TV Tech recognized the ...
02/10/2026
ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...
02/10/2026
Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...
02/10/2026
The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...
02/10/2026
Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...
02/10/2026
Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...
02/10/2026
Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...
02/10/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...
02/10/2026
Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...
02/10/2026
A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the SPORTEL Awards 2026 Jury. ...
02/10/2026
California-based Bantaray Mobile Sports Production has built its mobile producti...
02/10/2026
Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles...
02/10/2026
The Milwaukee Bucks have launched Bucks , a direct-to-consumer streaming service that expands access to Bucks games during the 2026-27 season for fans statewide...
02/10/2026
v1.9.3 introduces AUv3 support
Roland have just released an update that kits their free iPad-based software synth out with AUv3 support, meaning it can now ...
02/10/2026
Dolby Atmos support, AI-powered stem separation & more
The latest version of MOTU's DAW software is now available, and marks a major step forward with t...
02/10/2026
Portable DAC created in collaboration with Steve Levine
British hi-fi experts iFi audio have unveiled a new Master Tuned variant of their praised iDSD GR2 p...
02/10/2026
New SBS podcast How Australia Works helps migrants to navigate Australia's d...
02/10/2026
01 October 2026 | Johannesburg, South Africa - The National Film and Video Foundation (NFVF), an entity of the Department of Sport, Arts and Culture (DSAC), is ...
02/10/2026
In our latest blog, Tim Pearson looks at streaming piracy from a different lens, focusing on digital trust, consumer risk, and the future of subscriber protecti...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Haymaker VFX acquires SWISS
Brie Clayton October 2, 2026
0 Comments
Stockholm-based, globally recognized creative team becomes part of Haymaker VFX in...
02/10/2026
Treasure & Dirt Shot with URSA Cine 17K 65
Brie Clayton October 2, 2026
0 Comments
DP Edward Goldner, ACS, relied on 65mm sensor to capture vast deser...
02/10/2026
Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt...
02/10/2026
Mediaproxy brings AI driven monitoring and browser based multiviewing to NAB Sho...
02/10/2026
Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC
Brie Clayton October 1, 2026
0 Comments
Manufacturer receives honors from...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Cinematographer Andres Arochi was on his way back from filming in Spain when he got the call that Tim Burton would be directing a music video for Lady Gaga and ...
02/10/2026
Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC
Manufacturer receives honors from both TV Tech and TVB Europe for advancements in...
02/10/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...
02/10/2026
The strengthened TriCaster portfolio increases accessibility to leading media technology, drives more creative experiences, and scales with every production wit...
02/10/2026
LA JOLLA, CA-To sense their environment and respond accordingly, cells enlist me...
02/10/2026
Friday 2 October 2026
Crystal Lake, a Friday the 13th' prequel series, com...
02/10/2026
Friday 2 October 2026
Sky VIP helps families celebrate the Christmas season wit...