
Atomos, creator of the award-winning Ninja and Samurai camera-mounted recorders, and the acclaimed Connect converters announces the appointment of Shriro (HK) Ltd as the sole distributor for China.
Shriro have excelled at catering for both the consumer camera and professional content creation markets in Hong Kong and China said Jeromy Young, CEO and Founder of Atomos. They pride themselves on a straight and honest approach to business. I look forward to working with them because they understand what we are trying to achieve and we think they will sell a lot of our products. They will fulfil a distribution function supporting existing and new Atomos resellers.
Shriro Hong Kong has been playing a leading role in the distribution of high-end equipment for photography in Hong Kong and Macau. Their mission is to provide top class equipment and quality services to professional photographers, cinematographers as well as to keen enthusiasts.
We have been covering the Hong Kong and Macau markets for Atomos and we are excited to expand our cooperation with them to Mainland China, which is one of the fastest growing video & cinematography markets worldwide. Atomos products will be promoted through our high-end photography channel and we will rapidly expand our dedicated sales force and re-seller network in the video/cine channel said Egon Heldner, Managing Director, Shriro (HK) Ltd. We are convinced that Atomos innovative drive as well as their leading edge technology and customer focus will add value to our customers.
Shriro Hong Kong will be carrying the entire Atomos range, including the Ninja-2, Samurai, Samurai Blade and Ronin field recorders, as well as the Connect and Connect AC converters, with immediate effect. See http://www.atomos.com and http://www.shriro.com.hk for more details.
About Atomos
Atomos designs and manufactures smart production tools: affordable, easy-to-use field recorders that offer monitoring, test measurement, color calibration and deck playback functionality along with converters that save video professionals time and money, without sacrificing quality.
Atomos is based in Australia, with offices in the USA, Japan, China and Germany partnering with a worldwide distribution network. Further product information can be found at http://www.atomos.com. Connect with Atomos on Facebook or follow us on Twitter (@Atomos_News)
About Shriro
Shriro (H.K.) Ltd. has represented leading photographic brands such as Hasselblad and Carl Zeiss for several decades and played a crucial role in establishing Hasselblads leading market position in Hong Kong and China. Its current video/cine portfolio covers the increasing needs in photography as well as video and cinematography market, including high end video/cine camera and lenses, video/cine production tools and accessories such as filters, matte boxes, focus and rig systems, fluid head tripods and light sources. With headquarters in Hong
Kong, Shriro (H.K.) Ltd. also has established sales offices and service centers in Beijing, Shanghai and Guangzhou to provide one stop solutions for every videographer and cinematographer by offering state-of-the-art equipment and software together with expert consulting and uncompromising after-sales service.
If you are interested in becoming an Authorised Reseller of Atomos products see http://www.atomos.com/reseller-interest/ for details.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
02/11/2026
The founder/CEO says new app combines JWS content and scoreboard with real-time ...
02/11/2026
The men's and women's Villanova and Notre Dame basketball teams will get...
02/11/2026
CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...
02/11/2026
Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation
The WTA (Women's ...
02/11/2026
UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...
02/11/2026
Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...
02/11/2026
ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...
02/11/2026
X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...
02/11/2026
UK outside broadcast specialist Cloudbass has completed a proof of concept for s...
02/11/2026
Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...
02/11/2026
The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...
02/11/2026
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...
02/11/2026
RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...
02/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
02/11/2026
VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus
The pain of parting is nothing to the joy of meet...
02/11/2026
Latest virtual session musician announced
The latest expansion for Celemony's Tonalic library centres around Arianna Powell, a session guitarist whose p...
02/11/2026
7-14 November 2026
VEMIA's latest vintage gear auction is set to take place between 7-14 November 2026, and will be followed by their Second Chance Sund...
02/11/2026
Combines six processors with LFOs, envelope follower & macros
Pine DSP's latest offering brings together a set of six virtual processors, houses them in...
02/11/2026
Rohde & Schwarz presents a new generation of DC power supplies with five interco...
02/11/2026
Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's network...
02/11/2026
Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handboo...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Lightware is highlighting two practical, value-focused solutions for organisations equipping smaller meeting and collaboration rooms: the Taurus SCX-2x1-HC60 st...
02/11/2026
UK's biggest commercial news app to put video and personalisation at its heart as part of Sky News 2030Monday 2 November 2026
Sky News expands Arc XP partn...
02/11/2026
Production begins with Solly McLeod and David Dawson also joining the cast, with...
02/11/2026
Fox Corporation Reports First Quarter Fiscal 2027 Financial Results NEW YORK, NY, November 2, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...
02/11/2026
SES and WELT TV have renewed their partnership in a new multi-year agreement for satellite distribution in Germany. Running into the next decade, the agreement ...
02/11/2026
Monday, 2 November at 9:35pm on RT One and RT Player
BUSTED is a new three-pa...
01/11/2026
Latest compact instrument revealed
Another compact instrument has just been added to the Waldorf line-up, and this time around the focus is on string ensemb...
01/11/2026
Park Street Post Software has updated its two macOS utilities for picture-to-sound AAF turnovers. AAF Player 1.2.0 lets sound teams audition a turnover and expo...
31/10/2026
Combines powerful sequencer with classic drum machine samples
Rapid Flow's latest release puts their sequencing expertise to work in a powerful new virt...
31/10/2026
Reproducing spatial binaural audio over speakers
In April 2025, we ran some news on Audioscenic, a UK-based company who specialise in delivering binaural au...
31/10/2026
Sonnet Announces Compact Three-Slot Thunderbolt 5 to PCIe Card Expansion System
Brie Clayton October 31, 2026
0 Comments
Echo SE III T5 Connects Three...
31/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/10/2026
Riedel Communications today announced that live event production company FOH Productions has built a portable camera switching and control flypack that uses Rie...
30/10/2026
A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned?
Andreas EhstandA common design for automat...
30/10/2026
SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...
30/10/2026
The company aims to be more horizontal and not vertical' in managing sports rights and producing events
GRUP MEDIAPRO has begun charting a new course that...
30/10/2026
Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...
30/10/2026
By Ramona Flume
Each harvest season brings a sense of renewal and possibility. ...
30/10/2026
(L-R) Peter Dinklage, Alexander Skarsg rd, and Olivia Colman attend the Q&A for Wicker by Eleanor Wilson and Alex Huston Fischer, an official selection of the...
30/10/2026
Creates melodies from wavetables
BangZilla is the new plug-in division of The Audio Programmer, and their debut offering comes in the form of Wave Theory, a...