
Atomos, creator of the award-winning Ninja and Samurai camera-mounted recorders, and the acclaimed Connect converters announces the appointment of Shriro (HK) Ltd as the sole distributor for China.
Shriro have excelled at catering for both the consumer camera and professional content creation markets in Hong Kong and China said Jeromy Young, CEO and Founder of Atomos. They pride themselves on a straight and honest approach to business. I look forward to working with them because they understand what we are trying to achieve and we think they will sell a lot of our products. They will fulfil a distribution function supporting existing and new Atomos resellers.
Shriro Hong Kong has been playing a leading role in the distribution of high-end equipment for photography in Hong Kong and Macau. Their mission is to provide top class equipment and quality services to professional photographers, cinematographers as well as to keen enthusiasts.
We have been covering the Hong Kong and Macau markets for Atomos and we are excited to expand our cooperation with them to Mainland China, which is one of the fastest growing video & cinematography markets worldwide. Atomos products will be promoted through our high-end photography channel and we will rapidly expand our dedicated sales force and re-seller network in the video/cine channel said Egon Heldner, Managing Director, Shriro (HK) Ltd. We are convinced that Atomos innovative drive as well as their leading edge technology and customer focus will add value to our customers.
Shriro Hong Kong will be carrying the entire Atomos range, including the Ninja-2, Samurai, Samurai Blade and Ronin field recorders, as well as the Connect and Connect AC converters, with immediate effect. See http://www.atomos.com and http://www.shriro.com.hk for more details.
About Atomos
Atomos designs and manufactures smart production tools: affordable, easy-to-use field recorders that offer monitoring, test measurement, color calibration and deck playback functionality along with converters that save video professionals time and money, without sacrificing quality.
Atomos is based in Australia, with offices in the USA, Japan, China and Germany partnering with a worldwide distribution network. Further product information can be found at http://www.atomos.com. Connect with Atomos on Facebook or follow us on Twitter (@Atomos_News)
About Shriro
Shriro (H.K.) Ltd. has represented leading photographic brands such as Hasselblad and Carl Zeiss for several decades and played a crucial role in establishing Hasselblads leading market position in Hong Kong and China. Its current video/cine portfolio covers the increasing needs in photography as well as video and cinematography market, including high end video/cine camera and lenses, video/cine production tools and accessories such as filters, matte boxes, focus and rig systems, fluid head tripods and light sources. With headquarters in Hong
Kong, Shriro (H.K.) Ltd. also has established sales offices and service centers in Beijing, Shanghai and Guangzhou to provide one stop solutions for every videographer and cinematographer by offering state-of-the-art equipment and software together with expert consulting and uncompromising after-sales service.
If you are interested in becoming an Authorised Reseller of Atomos products see http://www.atomos.com/reseller-interest/ for details.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/09/2026
By Ramona Flume and Lucy Spicer
There's a particular kind of magic that hap...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
07/09/2026
Answering questions about AI in game audio
GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...
07/09/2026
New directional headset mic on show at IBC
Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...
07/09/2026
We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...
07/09/2026
Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmag...
07/09/2026
GB Labs to Unveil Core.ONE at IBC2026, an Intelligent Storage Platform for Media...
07/09/2026
Monday 7 September 2026
Freddie Meredith joins cast of SNL UK ahead of start of Season 2
Freddie Meredith Images
ZIP (3MB)
Saturday Night Live UK announces ...
07/09/2026
Monday 7 September 2026
Sky and NFTS team up to launch new routes into screen careers
Sky has today announced a new apprenticeship programme, with application...
07/09/2026
Monday 7 September 2026
Sky Sports announces most comprehensive NFL coverage to...
07/09/2026
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...
07/09/2026
dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026.
Developed from...
07/09/2026
552,000 streams on RT Player
The historic fight, which saw Katie Taylor become...
06/09/2026
Recreates Rolands TB-303 & MC-202
BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...
06/09/2026
London, UK September 2026 PlayBox Technology is inviting broadcasters, OTT and FAST operators, content owners and media organisations worldwide to become De...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
05/09/2026
MK2 & Bass system control app improved
HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...
05/09/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
05/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/09/2026
InSync Technology, the leading provider of premium video conversion solutions, will showcase a new generation of products at IBC 2026, designed to help broadcas...
05/09/2026
GlobalM successfully supported quattro media GmbH and World Rowing, the world governing body of the Olympic sport of Rowing, with the international distribution...
05/09/2026
LA JOLLA, CA-In recognition of his exceptional work to understand the chemistry of carbohydrates and the role they play in health and disease, Scripps Family Ch...
04/09/2026
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...
04/09/2026
LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...
04/09/2026
Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...