ARRIs 0-year pledge to support film

ARRIs 10-year pledge to support film In February this year an event was held in the famous Turbine Hall of Londons Tate Modern, the most visited modern art gallery in the world. Presented by the British Society of Cinematographers, the Guild of British Camera Technicians, Directors UK and the Production Guild of Great Britain, the event was a celebration of the medium of film, sponsored by ARRI and a range of other companies in the industry. Demand for tickets was overwhelming and the crowd of 800 attendees included directors, producers, cinematographers, actors, editors, and postproduction professionals.

The Turbine Hall was chosen because it was housing a work of art that not only celebrates film, but also poses questions about the future of film in an increasingly digital age. The Unilever Series: FILM, by artist Tacita Dean, is an 11-minute silent 35 mm film projected onto a 13-metre monolith; the piece was produced and postproduced entirely on film. Dean, who regularly works in the medium, spoke publicly at the event and implored manufacturers and filmmakers to take a stand against its demise.

As a subscriber to Deans belief that the film/digital discussion is too polarized at present and that the co-existence of these two formats means more creative choices for creative people, ARRI is committed to supporting film-based systems for the next 10 years at the very least.

What does this mean in practice? It means that ARRI will continue to support and service the ARRI film cameras, ARRISCAN scanners and ARRILASER recorders of its customers. Not only that, but the company will seek new ways to improve film systems as technology emerges; an example of this would be the HD-IVS high definition video assist units that ARRI recently developed for its existing film cameras.

LINK:	http://www.arri.de/news/news/arris-10-year-pledge-to-support-film/...
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